Filed with the SEC on · accession 0001193125-26-436417
BFH filed a 424B5 (prospectus (offering)) with the SEC on Oct 28, 2026. Bread Financial Holdings is offering 5,000,000 depositary shares, each representing a 1/40th interest in a share of 9.375% Fixed Rate Reset Non-Cumulative Perpetual Preferred Stock, Series C, at $25 per depositary share, raising $125 million in gross proceeds. The stock moved +2.1% by the first close after the filing.
Bread Financial Holdings is offering 5,000,000 depositary shares, each representing a 1/40th interest in a share of 9.375% Fixed Rate Reset Non-Cumulative Perpetual Preferred Stock, Series C, at $25 per depositary share, raising $125 million in gross proceeds. The company granted underwriters a 30-day option to purchase up to an additional 750,000 depositary shares to cover over-allotments.
Close before
$102.61
Oct 27, 2026
First close after
+2.07%
$104.73
5 trading days
+3.56%
$106.26
Since filing
-0.76%
$101.83
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Click hereBFH filed a 424B5 (Secondary offering). Bread Financial Holdings is offering 5,000,000 depositary shares, each representing a 1/40th interest in a share of 9.375% Fixed Rate Reset Non-Cumulative Perpetual Preferred Stock, Series C, at $25 per depositary share, raising $125 million in gross proceeds. The company granted underwriters a 30-day option to purchase up to an additional 750,000 depositary shares to cover over-allotments.
New shares dilute existing holders and are often sold at a discount to the market price.
The final terms of an offering of shares or bonds. Look at price, number of shares and the discount to the market price. Large offerings dilute existing shareholders.
Public companies must tell the SEC about anything that can change their value — results, leadership changes, big deals, new shares, bankruptcy. Filings are the official source, often before the news. A 424B5 (prospectus (offering)): The final terms of an offering of shares or bonds.
BFH closed at $102.61 before the filing and $104.73 on Oct 28, 2026 (+2.07%). Five trading days later: $106.26 (+3.56%).
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