BFH today
$98.61+$0.70 (+0.71%)close Nov 13, 2026Trend
DailyUptrend (confirmed)
4 hourExpanding
1 hourAscending Triangle
15 minSymmetric Triangle
5 minAscending Triangle
Daily trend turns down below $98.69
Key levels
Resistance$103.77
Resistance$98.69
Support$94.21
Support$87.88
Latest news & SEC filings
SEC FilingBread Financial Holdings, Inc. filed an insider trading report (Form 4)
All BFH news →About Bread Financial
Bread Financial is a consumer finance company that issues store-branded and jointly branded cards with retail and other brand partners, plus its own Bread Cashback and Bread Rewards American Express cards. It lends to shoppers through those partner programs and directly to consumers. The company operates in the United States and funds its lending through deposits, loan securitizations, and borrowings.
Based on the company's 10-K filed Feb 13, 2026.
NYSE · Financial
BREAD FINANCIAL HOLDINGS, INC. (BFH)
What Is the Price Target for BFH?
SEPT Low Target
$102.00
SEPT Mid Target
$115.00
SEPT High Target
$132.00
Analyst Consensus
$115.00
Is BFH a Buy or Sell Right Now?
Thesis
- •SEC filings signal active product innovation — 2 new product/expansion keywords detected in 10-K. R&D investment stable.
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for BFH.
Start Free Trial →Is BFH Overvalued or Undervalued?
Valuation Verdict
UNDERVALUED
Methods Used
P/E Forward, P/B, PEG, Analyst Consensus
Fair Value
$131.23
15
Moat Score
NONE
6/9
Piotroski Score
0.3
Altman Z-Score
What Is Smart Money Doing with BFH?
Insider Signal
SELLING
3 buys / 4 sells (90d)
Congress Signal
NEUTRAL
0 buys / 0 sells (90d)
Institutional
N/A
Short Squeeze Risk
HIGH
Signal: HIGH_SHORT_INTEREST
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| Fawcett John J. | director | Buy | 5,000 | $113K | Nov 10, 2026 |
| Fawcett John J. | director | Buy | 3,000 | $74K | Oct 28, 2026 |
| Fawcett John J. | director | Buy | 2,000 | $49K | Oct 28, 2026 |
| Andretta Ralph J | director officer | Sale | 1,500 | $132K | May 29, 2026 |
| Andretta Ralph J | director officer | Sale | 12,500 | $1.1M | May 29, 2026 |
| Andretta Ralph J | director officer | Sale | 1,000 | $90K | May 29, 2026 |
| Fawcett John J. | director | Buy | 698 | $60K | May 21, 2026 |
Track Smart Money Across 4,000+ Stocks
Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →BFH Growth Story
Revenue YoY
N/A%
3yr Revenue CAGR
N/A%
EPS Growth YoY
98.36%
FCF Growth YoY
N/A%
Revenue Trend
UNKNOWN
Dark Pool Trades for BFH
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for BFH, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 21:00:58 | $98.61 | 2,162 | $$213K | BUY |
| 21:00:58 | $98.61 | 1,600 | $$158K | BUY |
| 20:16:41 | $98.50 | 2,000 | $$197K | BUY |
| 16:35:28 | $98.00 | 2,400 | $$235K | SELL |
| 14:34:36 | $98.09 | 2,086 | $$205K | BUY |
5 dark pool trades shown · $$1.0M preview volume
Real-time institutional flow, block trades, and net positioning
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for BREAD FINANCIAL HOLDINGS, INC. (BFH) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (1 articles analyzed), and SEC filing intelligence...
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →BFH — frequently asked questions
What is BFH stock price today?
BREAD FINANCIAL HOLDINGS, INC. (BFH) is at $98.61, up 0.71% (+$0.70) at the Nov 13, 2026 close.
Why is BFH stock moving today?
Latest BFH news — Nov 12, 2026: Bread Financial Holdings, Inc. filed an insider trading report (Form 4)
What is the BFH price target?
The average analyst price target for BFH is $115.00, ranging from $102 to $132, based on 10 analysts. Latest: UBS maintains on Nov 2, 2026.
What do analysts rate BFH?
Analyst ratings for BFH: 2 Buy, 19 Hold, 0 Sell — consensus Hold.
Did BFH beat earnings?
BFH last reported on Oct 22, 2026: EPS $3.84 vs $3.34 expected — a beat of 15.0%.
What is BFH's P/E ratio?
BFH trades at a P/E of 8.3 vs a Financial average of 12.1.
Does BFH pay a dividend?
Yes. BFH's dividend yield is 1.26%.
What are BFH support and resistance levels?
Support: $94.21, $87.88, $83.23. Resistance: $98.69, $103.77, $110.56.
What are insiders doing with BFH?
Insider activity: SELLING, 3 buys and 4 sells in the last 90 days.
What is the latest news on BFH?
Nov 12, 2026: Bread Financial Holdings, Inc. filed an insider trading report (Form 4)