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BFH 424B5: Secondary offering

Filed with the SEC on · accession 0001193125-26-432782

BFH filed a 424B5 (prospectus (offering)) with the SEC on Oct 27, 2026. Bread Financial Holdings is offering depositary shares, each representing a 1/40th interest in a share of its Fixed Rate Reset Non-Cumulative Perpetual Preferred Stock, Series C, with a liquidation preference of $25 per depositary share. The stock moved +0.9% by the first close after the filing.

Summary of the filing

Bread Financial Holdings is offering depositary shares, each representing a 1/40th interest in a share of its Fixed Rate Reset Non-Cumulative Perpetual Preferred Stock, Series C, with a liquidation preference of $25 per depositary share. The company intends to list the depositary shares on the NYSE under the symbol 'BFH PrC'.

For details, click here →How to read a 424B5 →

Key details

Liquidation preference per depositary share$25
Liquidation preference per share of Series C Preferred Stock$1K
IssuerBread Financial Holdings, Inc.

How BFH stock reacted

Close before

$101.72

Oct 26, 2026

First close after

+0.87%

$102.61

5 trading days

+5.35%

$107.16

Since filing

+0.11%

$101.83

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Frequently asked questions

What did BFH file with the SEC on Oct 27, 2026?

BFH filed a 424B5 (Secondary offering). Bread Financial Holdings is offering depositary shares, each representing a 1/40th interest in a share of its Fixed Rate Reset Non-Cumulative Perpetual Preferred Stock, Series C, with a liquidation preference of $25 per depositary share. The company intends to list the depositary shares on the NYSE under the symbol 'BFH PrC'.

What does a secondary offering mean for BFH stock?

New shares dilute existing holders and are often sold at a discount to the market price.

How do I read a 424B5?

The final terms of an offering of shares or bonds. Look at price, number of shares and the discount to the market price. Large offerings dilute existing shareholders.

Why are SEC filings important?

Public companies must tell the SEC about anything that can change their value — results, leadership changes, big deals, new shares, bankruptcy. Filings are the official source, often before the news. A 424B5 (prospectus (offering)): The final terms of an offering of shares or bonds.

How did BFH stock react to this filing?

BFH closed at $101.72 before the filing and $102.61 on Oct 27, 2026 (+0.87%). Five trading days later: $107.16 (+5.35%).

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