WSM today
$250.42-$11.67 (-4.45%)close Nov 12, 2026Trend
DailyUptrend (confirmed)
4 hourBearish
1 hourSymmetric Triangle
15 minBearish
5 minBearish
Daily trend turns down below $247.19
Key levels
Resistance$263.65
Resistance$250.73
Support$238.29
Support$225.22
Latest news & SEC filings
AnalystUBS lifts Williams-Sonoma target to $265 from $247
AnalystUBS keeps Neutral rating on Williams-Sonoma, lifts price target to $265
AnalystGordon Haskett lifts Williams-Sonoma target to $280 from $260
All WSM news →About Williams-Sonoma
Williams-Sonoma is a home goods retailer whose brands include Williams Sonoma, Pottery Barn, West Elm, and Rejuvenation. It sells cookware, furniture, bedding, lighting, and decorative items to consumers and business clients through its websites, printed mailings, physical shops, and corporate sales. The company has locations and online operations across North America, Australia, and the United Kingdom, plus franchised outlets in parts of Asia and Latin America.
Based on the company's 10-K filed Mar 26, 2026.
NYSE · Consumer Cyclical
WILLIAMS SONOMA INC (WSM)
What Is the Price Target for WSM?
SEPT Low Target
$240.00
SEPT Mid Target
$261.00
SEPT High Target
$286.00
Analyst Consensus
$261.00
Is WSM a Buy or Sell Right Now?
Thesis
- •Revenue growing 1.2% YoY with ACCELERATING trend — accelerating momentum.
AI-Powered Trading Signals
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for WSM.
Start Free Trial →Is WSM Overvalued or Undervalued?
Valuation Verdict
OVERVALUED
Methods Used
P/E Forward, P/B, PEG, Analyst Consensus
Fair Value
$217.08
55
Moat Score
NARROW
4/9
Piotroski Score
8.7
Altman Z-Score
What Is Smart Money Doing with WSM?
Insider Signal
SELLING
0 buys / 19 sells (90d)
Congress Signal
BUYING
4 buys / 0 sells (90d)
Institutional
N/A
Short Squeeze Risk
HIGH
Signal: HIGH_SHORT_INTEREST
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| Huffington Arianna | director | Buy | 103 | - | Nov 2, 2026 |
| Finucane Anne A. | director | Sale | 780 | $197K | Oct 16, 2026 |
| Finucane Anne A. | director | Sale | 14 | $4K | Oct 16, 2026 |
| Howie Jeffrey | officer | Sale | 585 | $127K | Sep 16, 2026 |
| Howie Jeffrey | officer | Sale | 403 | $88K | Sep 16, 2026 |
| Howie Jeffrey | officer | Sale | 202 | $44K | Sep 16, 2026 |
| Howie Jeffrey | officer | Sale | 362 | $80K | Sep 16, 2026 |
| Howie Jeffrey | officer | Sale | 420 | $93K | Sep 16, 2026 |
| Howie Jeffrey | officer | Sale | 635 | $141K | Sep 16, 2026 |
| Howie Jeffrey | officer | Sale | 186 | $42K | Sep 16, 2026 |
Track Smart Money Across 4,000+ Stocks
Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →WSM Growth Story
Revenue YoY
1.2%
3yr Revenue CAGR
-3.5%
EPS Growth YoY
0.57%
FCF Growth YoY
-7.3%
Revenue Trend
ACCELERATING
Dark Pool Trades for WSM
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for WSM, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 21:01:40 | $250.38 | 2,163 | $$542K | BUY |
| 21:01:38 | $250.38 | 1,000 | $$250K | BUY |
| 20:53:32 | $250.57 | 1,992 | $$499K | BUY |
| 19:24:11 | $252.50 | 5,865 | $$1.5M | BUY |
| 18:35:24 | $252.91 | 2,483 | $$628K | BUY |
5 dark pool trades shown · $$3.4M preview volume
Real-time institutional flow, block trades, and net positioning
Options Flow for WSM
PREVIEWSEPT Investing provides real-time options flow tracking for WSM, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.
| Type | Strike | Expiry | DTE | Premium | Size | Trade |
|---|---|---|---|---|---|---|
| CALL | $270 | Dec 18 | 36 | $$2460 | 3 | SWEEP |
| PUT | $220 | Dec 18 | 36 | $$320 | 1 | SWEEP |
| PUT | $240 | Feb 19 | 99 | $$5000 | 4 | SWEEP |
| PUT | $230 | Nov 20 | 8 | $$2100 | 10 | SWEEP |
| PUT | $240 | Nov 20 | 8 | $$4200 | 10 | SWEEP |
5 options trades shown · 20% calls
Unusual activity, GEX levels, max pain, and dealer positioning
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for WILLIAMS SONOMA INC (WSM) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (2 articles analyzed), and SEC filing intelligence...
AI-Powered Trading Signals.
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →WSM — frequently asked questions
What is WSM stock price today?
WILLIAMS SONOMA INC (WSM) is at $250.42, down 4.45% (-$11.67) at the Nov 12, 2026 close.
Why is WSM stock moving today?
Latest WSM news — Nov 12, 2026: UBS lifts Williams-Sonoma target to $265 from $247 · Nov 12, 2026: UBS keeps Neutral rating on Williams-Sonoma, lifts price target to $265
What is the WSM price target?
The average analyst price target for WSM is $261.00, ranging from $240 to $286, based on 13 analysts. Latest: UBS maintains on Nov 12, 2026.
What do analysts rate WSM?
Analyst ratings for WSM: 1 Buy, 28 Hold, 0 Sell — consensus Hold.
Did WSM beat earnings?
WSM last reported on Aug 26, 2026: EPS $2.10 vs $2.05 expected — a beat of 2.4%.
What is WSM's P/E ratio?
WSM trades at a P/E of 25.7 vs a Consumer Cyclical average of 18.6.
Does WSM pay a dividend?
Yes. WSM's dividend yield is 1.22%.
What are WSM support and resistance levels?
Support: $238.29, $225.22, $215.78. Resistance: $250.73, $263.65.
What are insiders doing with WSM?
Insider activity: SELLING, 0 buys and 19 sells in the last 90 days.
What is the latest news on WSM?
Nov 12, 2026: UBS lifts Williams-Sonoma target to $265 from $247 · Nov 12, 2026: UBS keeps Neutral rating on Williams-Sonoma, lifts price target to $265 · Nov 12, 2026: Gordon Haskett lifts Williams-Sonoma target to $280 from $260