WOOF today
$2.85-$0.02 (-0.70%)close Nov 13, 2026Trend
DailyUptrend (starting)
4 hourStrong Bearish
1 hourAscending Triangle
15 minStrong Bearish
5 minStrong Bearish
Daily trend turns down below $2.14
Key levels
Resistance$3.11
Resistance$2.95
Support$2.65
Support$2.49
Latest news & SEC filings
ProductBlue Buffalo adds a bone-broth cat food to its Wilderness range, sold at Petco
SEC FilingPetco Health & Wellness Company, Inc. filed an insider trading report (Form 4)
AnalystEvercore ISI keeps In-Line rating on Petco, cuts price target to $3
All WOOF news →About Petco
Petco runs a chain of pet stores that also provide animal health offerings such as clinics, grooming, and obedience classes. Shoppers can buy pet food, accessories, and live animals, including the company's own labels like WholeHearted and Reddy. It sells through its stores, website, and app, with locations across the United States, Puerto Rico, Mexico, and Chile.
Based on the company's 10-K filed Mar 13, 2026.
Nasdaq · Consumer Cyclical
Petco Health & Wellness Company, Inc. (WOOF)
What Is the Price Target for WOOF?
SEPT Low Target
$2.76
SEPT Mid Target
$3.25
SEPT High Target
$3.74
Analyst Consensus
$3.25
Is WOOF a Buy or Sell Right Now?
Thesis
- •Revenue growing -2.5% YoY with DECLINING trend — consistent growth.
AI-Powered Trading Signals
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for WOOF.
Start Free Trial →Is WOOF Overvalued or Undervalued?
Valuation Verdict
UNDERVALUED
Methods Used
P/E Forward, P/B, PEG, Analyst Consensus
Fair Value
$7.89
21
Moat Score
NONE
7/9
Piotroski Score
1.0
Altman Z-Score
What Is Smart Money Doing with WOOF?
Insider Signal
NEUTRAL
0 buys / 1 sells (90d)
Congress Signal
NEUTRAL
0 buys / 0 sells (90d)
Institutional
DISTRIBUTING
Short Squeeze Risk
HIGH
Signal: HIGH_SHORT_INTEREST
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| Anderson Joel D | director officer | Sale | 705,000 | $1.7M | Sep 22, 2026 |
| Venezia Patrick J | officer | Sale | 14,948 | $38K | Sep 4, 2026 |
| SIMMONS SABRINA | officer | Sale | 85,318 | $215K | Sep 4, 2026 |
| SIMMONS SABRINA | officer | Sale | 34,127 | $86K | Sep 4, 2026 |
| Romanko Michael | officer | Sale | 90,138 | $227K | Sep 4, 2026 |
| Venezia Patrick J | officer | Sale | 26,120 | $65K | May 18, 2026 |
Track Smart Money Across 4,000+ Stocks
Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →WOOF Growth Story
Revenue YoY
-2.5%
3yr Revenue CAGR
-0.4%
EPS Growth YoY
108.11%
FCF Growth YoY
276.3%
Revenue Trend
DECLINING
Dark Pool Trades for WOOF
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for WOOF, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 19:09:25 | $2.85 | 1,000 | $$3K | BUY |
| 19:09:25 | $2.85 | 3,065 | $$9K | SELL |
| 19:09:25 | $2.85 | 3,059 | $$9K | SELL |
| 19:09:25 | $2.85 | 3,065 | $$9K | SELL |
| 19:09:17 | $2.85 | 3,065 | $$9K | SELL |
5 dark pool trades shown · $$38K preview volume
Real-time institutional flow, block trades, and net positioning
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for Petco Health & Wellness Company, Inc. (WOOF) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (1 articles analyzed), and SEC filing intelligence...
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →WOOF — frequently asked questions
What is WOOF stock price today?
Petco Health & Wellness Company, Inc. (WOOF) is at $2.85, down 0.70% (-$0.02) at the Nov 13, 2026 close.
Why is WOOF stock moving today?
Latest WOOF news — Nov 4, 2026: Blue Buffalo adds a bone-broth cat food to its Wilderness range, sold at Petco · Oct 19, 2026: Petco Health & Wellness Company, Inc. filed an insider trading report (Form 4)
What is the WOOF price target?
The average analyst price target for WOOF is $3.25, ranging from $2 to $4, based on 5 analysts. Latest: Evercore ISI Group maintains on Sep 29, 2026.
What do analysts rate WOOF?
Analyst ratings for WOOF: 0 Buy, 7 Hold, 0 Sell — consensus Hold.
Did WOOF beat earnings?
WOOF last reported on Sep 2, 2026: EPS $0.08 vs $0.07 expected — a beat of 18.4%.
What is WOOF's P/E ratio?
WOOF trades at a P/E of 77.7 vs a Consumer Cyclical average of 18.8.
Does WOOF pay a dividend?
WOOF does not currently pay a dividend.
What are WOOF support and resistance levels?
Support: $2.65, $2.49, $2.25. Resistance: $2.95, $3.11, $3.31.
What are insiders doing with WOOF?
Insider activity: NEUTRAL, 0 buys and 1 sells in the last 90 days.
What is the latest news on WOOF?
Nov 4, 2026: Blue Buffalo adds a bone-broth cat food to its Wilderness range, sold at Petco · Oct 19, 2026: Petco Health & Wellness Company, Inc. filed an insider trading report (Form 4) · Sep 29, 2026: Evercore ISI keeps In-Line rating on Petco, cuts price target to $3