AnalysisNews

WIX today

$66.94-$1.41 (-2.06%)close Nov 12, 2026

Trend

DailyDowntrend (starting)

4 hourStrong Bearish

1 hourStrong Bearish

15 minAscending Triangle

5 minStrong Bearish

Daily trend turns up above $96.80

Key levels

Resistance$81.03

Resistance$70.73

Support$62.77

Support$51.62

Latest news & SEC filings

AnalystCitigroup keeps Neutral rating on Wix.com, cuts price target to $71

AnalystMorgan Stanley keeps Equal-Weight on Wix.com, lifts target to $73

All WIX news →

About Wix

Wix.com provides a cloud-based platform for building and managing websites and applications. Its offerings include premium subscriptions and business solutions such as payment processing, communication tools, and marketing products. The company serves individual users, agencies, freelancers, and enterprise customers worldwide.

Based on the company's 20-F filed Mar 5, 2026.

Nasdaq · Technology

Wix.com Ltd. (WIX)

$66.94-1.41 (-2.06%)
WATCHLISTGrade: C+Risk: MEDIUM
1D5D1M1Y5YMaxSign up for all timeframes
68.0171.6575.2878.9266.94Oct 12Oct 20Oct 28Nov 5
High68.24
Low65.84
Open67.36
Volume22K
Avg Vol783K
VWAP66.95
30d High82.55
30d Low64.38
30d Chg-7.83%

What Is the Price Target for WIX?

SEPT Low Target

$58.00

SEPT Mid Target

$73.00

SEPT High Target

$95.00

Analyst Consensus

$73.00

Current: $68.98Upside: +5.8%Confidence: 85%Method: Analyst Consensus

Is WIX a Buy or Sell Right Now?

49
Investability Score
WATCHLIST12-18 months
News summary · last 30 days
Nov 10▼ DownEarningsDowngrade6 articles
Wix.com shares plunged 11.44% to close at $64.20, well below the open of $72.49 and near the day's low of $63.39, as a wave of bearish analyst actions and disappointing guidance weighed on the stock. The company reported Q3 2026 financial results and held its earnings call, but also disclosed increased AI spending and a lowered cash flow outlook. JP Morgan maintained its Underweight rating and cut its price target to $59, while BofA Securities downgraded the stock to Underperform, part of five analyst rating cuts on Tuesday. The combination of rising costs, reduced cash flow guidance, and multiple downgrades drove the sharp selloff, signaling a bearish near-term direction.
Critical news
Nov 10HIGHEarnings: growth/beat
Nov 10HIGHEarnings: growth/beat
Nov 10HIGHEarnings: growth/beat

Thesis

  • •Revenue growing 13.2% YoY with STABLE trend — consistent growth.
  • •SEC filings signal active product innovation — 1 new product/expansion keywords detected in 10-K. R&D investment rising.

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Is WIX Overvalued or Undervalued?

Valuation Verdict

UNDERVALUED

Methods Used

P/E Forward, Analyst Consensus

Fair Value

$89.73

35

Moat Score

NONE

6/9

Piotroski Score

1.2

Altman Z-Score

What Is Smart Money Doing with WIX?

Insider Signal

NEUTRAL

8 buys / 12 sells (90d)

Congress Signal

NEUTRAL

0 buys / 0 sells (90d)

Institutional

N/A

Short Squeeze Risk

HIGH

Signal: HIGH_SHORT_INTEREST

Recent Insider Activity

NameTitleTypeSharesValueDate
Meyer Shelly BofficerSale479$46KSep 1, 2026
Even-Haim YanivofficerSale320$30KSep 1, 2026
Shai OmerofficerSale490$47KSep 1, 2026
Shemesh LiorofficerSale456$43KSep 1, 2026
Zohar NirofficerSale376$36KSep 1, 2026
Zohar NirofficerSale271$26KSep 1, 2026
Abrahami Avishaidirector officerSale654$62KSep 1, 2026
Abrahami Avishaidirector officerSale55$5KSep 1, 2026
Meyer Shelly BofficerBuy479$29KAug 31, 2026
Even-Haim YanivofficerBuy320$19KAug 31, 2026

Track Smart Money Across 4,000+ Stocks

Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.

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WIX Growth Story

Revenue YoY

13.2%

3yr Revenue CAGR

12.8%

EPS Growth YoY

-62.71%

FCF Growth YoY

N/A%

Revenue Trend

STABLE

Dark Pool Trades for WIX

PREVIEW

SEPT Investing tracks real-time dark pool institutional trades for WIX, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.

TimePriceSizeValueSide
21:00:15$68.345,579$$381KSELL
21:00:13$68.344,128$$282KSELL
21:00:13$68.341,900$$130KSELL
21:00:00$68.341,467$$100KSELL
21:00:00$68.343,105$$212KSELL

5 dark pool trades shown · $$1.1M preview volume

Real-time institutional flow, block trades, and net positioning

See all dark pool activity

Full AI Research Report

SEPT's Trading AI has generated a free, downloadable PDF research report for Wix.com Ltd. (WIX) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.

Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (10 articles analyzed), and SEC filing intelligence...

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WIX — frequently asked questions

What is WIX stock price today?

Wix.com Ltd. (WIX) is at $66.94, down 2.06% (-$1.41) at the Nov 12, 2026 close.

Why is WIX stock moving today?

Latest WIX news — Nov 11, 2026: Citigroup keeps Neutral rating on Wix.com, cuts price target to $71 · Nov 11, 2026: Morgan Stanley keeps Equal-Weight on Wix.com, lifts target to $73

Why did WIX stock move on Nov 10, 2026?

Wix.com shares plunged 11.44% to close at $64.20, well below the open of $72.49 and near the day's low of $63.39, as a wave of bearish analyst actions and disappointing guidance weighed on the stock. The company reported Q3 2026 financial results and held its earnings call, but also disclosed increased AI spending and a lowered cash flow outlook.

What is the WIX price target?

The average analyst price target for WIX is $73.00, ranging from $58 to $95, based on 15 analysts. Latest: Cantor Fitzgerald maintains on Nov 11, 2026.

What do analysts rate WIX?

Analyst ratings for WIX: 1 Buy, 37 Hold, 5 Sell — consensus Hold.

Did WIX beat earnings?

WIX last reported on Nov 10, 2026: EPS $1.42 vs $1.39 expected — a beat of 2.2%.

Does WIX pay a dividend?

WIX does not currently pay a dividend.

What are WIX support and resistance levels?

Support: $62.77, $51.62, $45.62. Resistance: $70.73, $81.03, $96.80.

What are insiders doing with WIX?

Insider activity: NEUTRAL, 8 buys and 12 sells in the last 90 days.

What is the latest news on WIX?

Nov 11, 2026: Citigroup keeps Neutral rating on Wix.com, cuts price target to $71 · Nov 11, 2026: Morgan Stanley keeps Equal-Weight on Wix.com, lifts target to $73