Trend
DailyDowntrend (confirmed)
4 hourStrong Bearish
1 hourStrong Bearish
15 minBullish
5 minBullish
Daily trend turns up above $29.47
Key levels
Resistance$31.25
Resistance$29.47
Support$25.50
Latest news & SEC filings
NewsWhirlpool to cut costs and merge factory operations
AnalystAnalysts Revise Whirlpool Price Targets After Q3 Earnings
AnalystCitigroup keeps Neutral rating on Whirlpool, cuts price target to $30
All WHR news →Whirlpool makes and sells home appliances, including washers, dryers, refrigerators, freezers, ranges, dishwashers, and small kitchen appliances. Its main brands include Whirlpool, KitchenAid, Maytag, Amana, JennAir, InSinkErator, Consul, and Brastemp. The company operates through three segments: major domestic appliances in North America, major domestic appliances in Latin America, and small domestic appliances globally. It sells to retailers, distributors, builders, and directly to consumers in the United States, Canada, Latin America, and other markets.
Based on the company's 10-K filed Feb 11, 2026.
NYSE · Consumer Cyclical
SEPT Low Target
$15.00
SEPT Mid Target
$31.00
SEPT High Target
$52.00
Analyst Consensus
$31.00
Thesis
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for WHR.
Start Free Trial →Valuation Verdict
UNDERVALUED
Methods Used
P/B, Analyst Consensus
Fair Value
$52.65
5
Moat Score
NONE
5/9
Piotroski Score
N/A
Altman Z-Score
Insider Signal
NEUTRAL
1 buys / 0 sells (90d)
Congress Signal
BUYING
2 buys / 1 sells (90d)
Institutional
N/A
Short Squeeze Risk
HIGH
Signal: HIGH_SHORT_INTEREST
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| De Jong Kyle Peter | officer | Buy | 1,000 | - | Aug 1, 2026 |
| De Jong Kyle Peter | officer | Sale | 286 | $11K | Aug 1, 2026 |
| Warner Roxanne | officer | Buy | 6,667 | - | Aug 1, 2026 |
| Warner Roxanne | officer | Sale | 1,906 | $73K | Aug 1, 2026 |
| Martin Carey L | officer | Buy | 5,000 | - | Aug 1, 2026 |
| Martin Carey L | officer | Sale | 1,430 | $54K | Aug 1, 2026 |
| Puente Juan Carlos | officer | Buy | 1,750 | - | Aug 1, 2026 |
| Puente Juan Carlos | officer | Sale | 509 | $19K | Aug 1, 2026 |
Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →Revenue YoY
-6.5%
3yr Revenue CAGR
-7.7%
EPS Growth YoY
196.42%
FCF Growth YoY
-78.9%
Revenue Trend
DECLINING
SEPT Investing tracks real-time dark pool institutional trades for WHR, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 21:16:21 | $30.11 | 6,687 | $$201K | BUY |
| 21:00:37 | $30.11 | 1,413 | $$43K | BUY |
| 21:00:34 | $30.11 | 11,647 | $$351K | BUY |
| 21:00:18 | $30.11 | 1,100 | $$33K | BUY |
| 21:00:17 | $30.11 | 19,965 | $$601K | BUY |
5 dark pool trades shown · $$1.2M preview volume
Real-time institutional flow, block trades, and net positioning
SEPT Investing provides real-time options flow tracking for WHR, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.
| Type | Strike | Expiry | DTE | Premium | Size | Trade |
|---|---|---|---|---|---|---|
| PUT | $27.5 | Nov 20 | 9 | $$320 | 8 | SWEEP |
| PUT | $27.5 | Nov 20 | 9 | $$320 | 8 | SWEEP |
| PUT | $27.5 | Nov 20 | 9 | $$120 | 3 | SWEEP |
| PUT | $27.5 | Nov 20 | 9 | $$40 | 1 | SWEEP |
| PUT | $27.5 | Nov 20 | 9 | $$80 | 2 | SWEEP |
5 options trades shown · 0% calls
Unusual activity, GEX levels, max pain, and dealer positioning
SEPT's Trading AI has generated a free, downloadable PDF research report for WHIRLPOOL CORP /DE/ (WHR) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (1 articles analyzed), and SEC filing intelligence...
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →WHIRLPOOL CORP /DE/ (WHR) is at $28.91, down 3.99% (-$1.20) at the Nov 12, 2026 close.
Latest WHR news — Nov 7, 2026: Whirlpool to cut costs and merge factory operations · Oct 28, 2026: Analysts Revise Whirlpool Price Targets After Q3 Earnings
The average analyst price target for WHR is $31.00, ranging from $15 to $52, based on 9 analysts. Latest: Stifel downgrade on Oct 28, 2026.
Analyst ratings for WHR: 0 Buy, 25 Hold, 2 Sell — consensus Hold.
WHR last reported on Oct 26, 2026: EPS -$0.21 vs $0.73 expected — a miss of 128.7%.
Yes. WHR's dividend yield is 7.40%.
Support: $25.50. Resistance: $29.47, $31.25, $33.12.
Insider activity: NEUTRAL, 1 buys and 0 sells in the last 90 days.
Nov 7, 2026: Whirlpool to cut costs and merge factory operations · Oct 28, 2026: Analysts Revise Whirlpool Price Targets After Q3 Earnings · Oct 28, 2026: Citigroup keeps Neutral rating on Whirlpool, cuts price target to $30