Trend
DailyUptrend (confirmed)
4 hourDescending Triangle
1 hourExpanding
15 minLeaning Bullish
5 minBearish
Daily trend turns down below $93.00
Key levels
Resistance$122.13
Resistance$114.97
Support$105.79
Support$98.62
Latest news & SEC filings
AnalystCiti repeats bullish call on Wayfair, target stays $145
AnalystCitigroup keeps Buy rating on Wayfair, lifts target to $145
AnalystUBS keeps Buy rating on Wayfair, lifts price target to $165
All W news →Wayfair operates an online platform for home goods, offering furniture, decor, housewares, and home improvement products. Its family of brands includes Wayfair, AllModern, Birch Lane, Joss & Main, Perigold, and Wayfair Professional, serving retail consumers and business customers. The company also runs a logistics network and a growing number of physical retail stores, primarily in the United States, with additional operations in Canada, the United Kingdom, and Ireland.
Based on the company's 10-K filed Feb 19, 2026.
NYSE · Consumer Cyclical
SEPT Low Target
$106.25
SEPT Mid Target
$125.00
SEPT High Target
$143.75
Analyst Consensus
$125.00
Thesis
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for W.
Start Free Trial →Valuation Verdict
OVERVALUED
Methods Used
P/E Forward, PEG, Analyst Consensus
Fair Value
$74.83
47
Moat Score
NARROW
6/9
Piotroski Score
2.9
Altman Z-Score
Insider Signal
SELLING
0 buys / 8 sells (90d)
Congress Signal
BUYING
2 buys / 0 sells (90d)
Institutional
ACCUMULATING
Short Squeeze Risk
HIGH
Signal: HIGH_SHORT_INTEREST
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| Tan Fiona | officer | Sale | 7,000 | $859K | Nov 5, 2026 |
| Tan Fiona | officer | Sale | 8,000 | $1.0M | Nov 4, 2026 |
| Shah Niraj | director officer | Buy | 150,000 | - | Nov 3, 2026 |
| Conine Steven | director | Buy | 150,000 | - | Nov 3, 2026 |
| Tan Fiona | officer | Sale | 8,000 | $920K | Oct 20, 2026 |
| Shah Niraj | director officer | Sale | 5,050 | $523K | Oct 12, 2026 |
| Shah Niraj | director officer | Sale | 8,651 | $908K | Oct 12, 2026 |
| Shah Niraj | director officer | Sale | 39,108 | $4.1M | Oct 12, 2026 |
| Shah Niraj | director officer | Sale | 15,597 | $1.7M | Oct 12, 2026 |
| Shah Niraj | director officer | Sale | 594 | $64K | Oct 12, 2026 |
Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →Revenue YoY
5.1%
3yr Revenue CAGR
0.7%
EPS Growth YoY
39.15%
FCF Growth YoY
90.2%
Revenue Trend
ACCELERATING
SEPT Investing tracks real-time dark pool institutional trades for W, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 21:00:59 | $114.43 | 2,372 | $$271K | SELL |
| 21:00:55 | $114.43 | 2,025 | $$232K | SELL |
| 21:00:55 | $114.43 | 2,649 | $$303K | SELL |
| 20:59:43 | $114.12 | 1,050 | $$120K | SELL |
| 20:59:34 | $114.39 | 1,100 | $$126K | BUY |
5 dark pool trades shown · $$1.1M preview volume
Real-time institutional flow, block trades, and net positioning
SEPT Investing provides real-time options flow tracking for W, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.
| Type | Strike | Expiry | DTE | Premium | Size | Trade |
|---|---|---|---|---|---|---|
| PUT | $108 | Nov 13 | 2 | $$182 | 2 | SWEEP |
| PUT | $108 | Nov 13 | 2 | $$182 | 2 | SWEEP |
| PUT | $108 | Nov 13 | 2 | $$168 | 2 | SWEEP |
| CALL | $113 | Nov 20 | 9 | $$405 | 1 | SWEEP |
| PUT | $102 | Nov 13 | 2 | $$39 | 3 | SWEEP |
5 options trades shown · 20% calls
Unusual activity, GEX levels, max pain, and dealer positioning
SEPT's Trading AI has generated a free, downloadable PDF research report for Wayfair Inc. (W) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (2 articles analyzed), and SEC filing intelligence...
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →Wayfair Inc. (W) is at $111.48, down 2.58% (-$2.95) at the Nov 12, 2026 close.
Latest W news — Nov 10, 2026: Citi repeats bullish call on Wayfair, target stays $145 · Nov 9, 2026: Citigroup keeps Buy rating on Wayfair, lifts target to $145
The average analyst price target for W is $125.00, ranging from $92 to $156, based on 18 analysts. Latest: Baird maintains on Oct 8, 2026.
Analyst ratings for W: 2 Buy, 29 Hold, 0 Sell — consensus Hold.
W last reported on Aug 4, 2026: EPS $0.95 vs $0.33 expected — a beat of 187.9%.
W does not currently pay a dividend.
Wayfair Inc. reported $2.8B of debt and $1.1B of cash (Jun 30, 2026).
Support: $105.79, $98.62, $92.18. Resistance: $114.97, $122.13, $130.58.
Insider activity: SELLING, 0 buys and 8 sells in the last 90 days.
Nov 10, 2026: Citi repeats bullish call on Wayfair, target stays $145 · Nov 9, 2026: Citigroup keeps Buy rating on Wayfair, lifts target to $145 · Nov 5, 2026: UBS keeps Buy rating on Wayfair, lifts price target to $165