USNA today

$12.73-$0.12 (-0.93%)close Nov 12, 2026

Trend

DailyDowntrend (starting)

4 hourStrong Bearish

1 hourExpanding

15 minLeaning Bullish

5 minStrong Bearish

Daily trend turns up above $23.59

Key levels

Resistance$15.21

Resistance$14.15

Support$12.57

About USANA

USANA Health Sciences develops and sells nutritional supplements, foods, and personal care products. It distributes through a direct selling model using independent Brand Partners and Preferred Customers. The company operates in multiple regions, with Greater China as a significant market, and also sells via cross-border e-commerce.

Based on the company's 10-K filed Mar 16, 2026.

NYSE · Healthcare

USANA HEALTH SCIENCES INC (USNA)

$12.85-0.25 (-1.91%)

WATCHLISTGrade: BRisk: LOW

1D 5D1M1Y 5Y MaxSign up for all timeframes

High13.19

Low12.74

Open13.04

Volume170K

Avg Vol172K

VWAP12.93

30d High15.54

30d Low12.85

30d Chg-10.58%

See full chart with real-time data

What Is the Price Target for USNA?

SEPT Low Target

$0.00

SEPT Mid Target

$0.00

SEPT High Target

$0.00

Analyst Consensus

$0.00

Current: $12.85Upside: +0.0%Confidence: 20%Method: No Coverage

Is USNA a Buy or Sell Right Now?

Investability Score

WATCHLIST12-18 months

Thesis

•Revenue growing 8.3% YoY with ACCELERATING trend — accelerating momentum.

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Is USNA Overvalued or Undervalued?

Valuation Verdict

UNDERVALUED

Methods Used

P/E Forward, P/B

Fair Value

$42.97

Moat Score

NARROW

7/9

Piotroski Score

3.6

Altman Z-Score

What Is Smart Money Doing with USNA?

Insider Signal

SELLING

0 buys / 7 sells (90d)

Congress Signal

NEUTRAL

0 buys / 0 sells (90d)

Institutional

N/A

Short Squeeze Risk

MEDIUM

Signal: NEUTRAL

Recent Insider Activity

Name	Title	Type	Shares	Value	Date
Ding Xia	director	Buy	1,632	-	Oct 22, 2026
Ding Xia	director	Sale	604	$9K	Oct 22, 2026
Fleming John Turman	director	Buy	1,632	-	Oct 22, 2026
Pelosi Peggie	director	Buy	1,632	-	Oct 22, 2026
Pelosi Peggie	director	Sale	935	$14K	Oct 22, 2026
Nixon J Scott	director	Buy	1,632	-	Oct 22, 2026
Winssinger Frederic J	director	Buy	1,632	-	Oct 22, 2026
WOOD TIMOTHY E	director	Buy	1,632	-	Oct 22, 2026
WOOD TIMOTHY E	director	Sale	408	$6K	Oct 22, 2026
FULLER GILBERT A	director	Buy	1,632	-	Oct 22, 2026

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Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.

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USNA Growth Story

Revenue YoY

8.3%

3yr Revenue CAGR

-2.5%

EPS Growth YoY

-73.52%

FCF Growth YoY

-83.3%

Revenue Trend

ACCELERATING

Dark Pool Trades for USNA

PREVIEW

SEPT Investing tracks real-time dark pool institutional trades for USNA, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.

Time	Price	Size	Value	Side
21:03:26	$12.85	1,785	$$23K	SELL
21:00:26	$12.85	1,900	$$24K	SELL
20:38:22	$13.00	5,102	$$66K	MIDPOINT
17:30:33	$12.96	1,253	$$16K	BUY
15:06:30	$13.73	1,151	$$16K	MIDPOINT

5 dark pool trades shown · $$146K preview volume

Real-time institutional flow, block trades, and net positioning

See all dark pool activity

Options Flow for USNA

PREVIEW

SEPT Investing provides real-time options flow tracking for USNA, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.

Type	Strike	Expiry	DTE	Premium	Size	Trade
PUT	$10	Dec 18	37	$$695	139	BLOCK
PUT	$10	Dec 18	37	$$690	138	BLOCK
PUT	$10	Dec 18	37	$$695	139	BLOCK
PUT	$10	Dec 18	37	$$170	34	SWEEP
PUT	$10	Dec 18	37	$$175	35	SWEEP

5 options trades shown · 0% calls

Unusual activity, GEX levels, max pain, and dealer positioning

See full options flow

Full AI Research Report

SEPT's Trading AI has generated a free, downloadable PDF research report for USANA HEALTH SCIENCES INC (USNA) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.

Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (1 articles analyzed), and SEC filing intelligence...

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USNA — frequently asked questions

What is USNA stock price today?

USANA HEALTH SCIENCES INC (USNA) is at $12.73, down 0.93% (-$0.12) at the Nov 12, 2026 close.

Why is USNA stock moving today?

Latest USNA news — Nov 4, 2026: Usana Health Sciences holds Q3 2026 earnings call · Nov 4, 2026: USANA Health Sciences posts Q3 2026 results, updates guidance

Did USNA beat earnings?

USNA last reported on Aug 4, 2026: EPS -$0.07 vs $0.43 expected — a miss of 116.3%.

Does USNA pay a dividend?

USNA does not currently pay a dividend.

What are USNA support and resistance levels?

Support: $12.57. Resistance: $14.15, $15.21, $15.99.

What are insiders doing with USNA?

Insider activity: SELLING, 0 buys and 7 sells in the last 90 days.

What is the latest news on USNA?

Nov 4, 2026: Usana Health Sciences holds Q3 2026 earnings call · Nov 4, 2026: USANA Health Sciences posts Q3 2026 results, updates guidance · Nov 3, 2026: Usana Health Sciences cuts FY2026 adjusted EPS outlook to $0.55