UPBD today
$25.27+$0.61 (+2.47%)close Nov 11, 2026Trend
DailyUptrend (confirmed)
4 hourStrong Bullish
1 hourAscending Triangle
15 minStrong Bullish
5 minStrong Bullish
Daily trend turns down below $16.23
Key levels
Resistance$28.02
Resistance$26.35
Support$25.24
Support$24.03
Latest news & SEC filings
AnalystTD Cowen keeps Buy rating on Upbound Group, cuts price target
AnalystTD Cowen keeps Buy rating on Upbound Group, cuts target to $26
All UPBD news →About Upbound Group
Upbound Group provides lease-to-own and financial wellness products, mainly serving consumers who lack traditional credit options. Its Acima business delivers lease-purchase options via third-party retailers in stores and online, while Rent-A-Center runs company-owned and franchise locations plus e-commerce sites. The Brigit business offers financial health tools such as earned wage access, credit building, and identity theft protection. Operations are located in the United States, Puerto Rico, and Mexico.
Based on the company's 10-K filed Feb 23, 2026.
Nasdaq · Consumer Cyclical
UPBOUND GROUP, INC. (UPBD)
What Is the Price Target for UPBD?
SEPT Low Target
$26.00
SEPT Mid Target
$26.00
SEPT High Target
$26.00
Analyst Consensus
$26.00
Is UPBD a Buy or Sell Right Now?
Thesis
- •Revenue growing 8.7% YoY with ACCELERATING trend — accelerating momentum.
- •Smart money flows are positive — institutional and insider activity shows net buying.
AI-Powered Trading Signals
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for UPBD.
Start Free Trial →Is UPBD Overvalued or Undervalued?
Valuation Verdict
UNDERVALUED
Methods Used
P/E Forward, P/B, Analyst Consensus
Fair Value
$34.70
37
Moat Score
NONE
4/9
Piotroski Score
2.4
Altman Z-Score
What Is Smart Money Doing with UPBD?
Insider Signal
BUYING
4 buys / 0 sells (90d)
Congress Signal
NEUTRAL
0 buys / 0 sells (90d)
Institutional
N/A
Short Squeeze Risk
HIGH
Signal: HIGH_SHORT_INTEREST
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| Young Scott A. | officer | Buy | 6,015 | $150K | Nov 9, 2026 |
| Wooters Rebecca | officer | Buy | 4,325 | $99K | Nov 3, 2026 |
| Karam Fahmi | director officer | Buy | 4,407 | $100K | Nov 3, 2026 |
| Khouri Halim | officer | Buy | 11,000 | $251K | Nov 2, 2026 |
| MARINO GLENN P | director | Buy | 17,400 | $393K | Nov 2, 2026 |
| Kumar Balaji | officer | Buy | 2,200 | $50K | Nov 2, 2026 |
| LANGENSTEIN MOLLY | director | Buy | 2,186 | $50K | Nov 2, 2026 |
| BROWN JEFFREY J | director | Buy | 17,645 | $400K | Nov 2, 2026 |
| BROWN JEFFREY J | director | Buy | 547 | $9K | Oct 27, 2026 |
| BROWN JEFFREY J | director | Buy | 2,217 | $38K | Oct 27, 2026 |
Track Smart Money Across 4,000+ Stocks
Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →UPBD Growth Story
Revenue YoY
8.7%
3yr Revenue CAGR
3.4%
EPS Growth YoY
-43.44%
FCF Growth YoY
392.7%
Revenue Trend
ACCELERATING
Dark Pool Trades for UPBD
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for UPBD, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 21:11:55 | $25.09 | 34,547 | $$867K | SELL |
| 21:00:46 | $25.27 | 17,937 | $$453K | BUY |
| 21:00:14 | $25.27 | 1,621 | $$41K | BUY |
| 21:00:14 | $25.27 | 5,200 | $$131K | BUY |
| 21:00:14 | $25.27 | 1,800 | $$45K | BUY |
5 dark pool trades shown · $$1.5M preview volume
Real-time institutional flow, block trades, and net positioning
Options Flow for UPBD
PREVIEWSEPT Investing provides real-time options flow tracking for UPBD, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.
| Type | Strike | Expiry | DTE | Premium | Size | Trade |
|---|---|---|---|---|---|---|
| CALL | $25 | Mar 19 | 128 | $$500 | 2 | SWEEP |
1 options trades shown · 100% calls
Unusual activity, GEX levels, max pain, and dealer positioning
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for UPBOUND GROUP, INC. (UPBD) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (1 articles analyzed), and SEC filing intelligence...
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →UPBD — frequently asked questions
What is UPBD stock price today?
UPBOUND GROUP, INC. (UPBD) is at $25.27, up 2.47% (+$0.61) at the Nov 11, 2026 close.
Why is UPBD stock moving today?
Latest UPBD news — Oct 31, 2026: TD Cowen keeps Buy rating on Upbound Group, cuts price target · Oct 30, 2026: TD Cowen keeps Buy rating on Upbound Group, cuts target to $26
What is the UPBD price target?
The average analyst price target for UPBD is $26.00, ranging from $26 to $26, based on 1 analysts. Latest: TD Cowen maintains on Oct 30, 2026.
What do analysts rate UPBD?
Analyst ratings for UPBD: 0 Buy, 4 Hold, 1 Sell — consensus Hold.
Did UPBD beat earnings?
UPBD last reported on Oct 29, 2026: EPS $1.01 vs $0.91 expected — a beat of 11.4%.
What is UPBD's P/E ratio?
UPBD trades at a P/E of 12.0 vs a Consumer Cyclical average of 18.4.
Does UPBD pay a dividend?
Yes. UPBD's dividend yield is 8.86%.
What are UPBD support and resistance levels?
Support: $25.24, $24.03, $22.34. Resistance: $26.35, $28.02, $30.20.
What are insiders doing with UPBD?
Insider activity: BUYING, 4 buys and 0 sells in the last 90 days.
What is the latest news on UPBD?
Oct 31, 2026: TD Cowen keeps Buy rating on Upbound Group, cuts price target · Oct 30, 2026: TD Cowen keeps Buy rating on Upbound Group, cuts target to $26