Trend
DailyUptrend (confirmed)
4 hourLeaning Bearish
1 hourLeaning Bullish
15 minBullish
5 minConsolidating
Daily trend turns down below $610.82
Key levels
Resistance$702.53
Resistance$674.04
Support$653.33
Support$623.44
Latest news & SEC filings
AnalystDeutsche Bank lifts its valuation view on Ulta Beauty shares to $723
DealGlow Recipe expands retail presence to Ulta Beauty stores nationwide
AnalystCitigroup keeps Neutral rating on Ulta Beauty, lifts price target to $685
All ULTA news →Ulta Beauty is a specialty beauty retailer selling cosmetics, fragrance, skincare, wellness, and haircare products, along with salon services. It serves beauty-focused shoppers through its U.S. stores and digital platforms, and also reaches customers internationally, including through its Space NK subsidiary in Britain and joint venture and franchise locations in Mexico and the Middle East. The company offers a broad mix of prestige, mass, and salon brands, including its own private-label line, and runs a loyalty program for its customers.
Based on the company's 10-K filed Mar 26, 2026.
Nasdaq · Consumer Cyclical
SEPT Low Target
$500.00
SEPT Mid Target
$645.00
SEPT High Target
$731.00
Analyst Consensus
$645.00
Thesis
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for ULTA.
Start Free Trial →Valuation Verdict
OVERVALUED
Methods Used
P/E Forward, P/B, Analyst Consensus
Fair Value
$541.33
48
Moat Score
NARROW
5/9
Piotroski Score
7.3
Altman Z-Score
Insider Signal
NEUTRAL
0 buys / 3 sells (90d)
Congress Signal
BUYING
2 buys / 3 sells (90d)
Institutional
N/A
Short Squeeze Risk
MEDIUM
Signal: NEUTRAL
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| Steelman Kecia | officer | Sale | 2,000 | $1.1M | Sep 17, 2026 |
| Olson Brieane Lee | director | Buy | 271 | - | Sep 1, 2026 |
| MRKONIC GEORGE R JR | director | Sale | 383 | $182K | Jun 15, 2026 |
| MRKONIC GEORGE R JR | director | Buy | 404 | - | Jun 10, 2026 |
| Brok Martin | director | Buy | 404 | - | Jun 10, 2026 |
| Smith Mike C. | director | Buy | 404 | - | Jun 10, 2026 |
| Nagler Lorna | director | Buy | 404 | - | Jun 10, 2026 |
| Landry Stephenie Lee | director | Buy | 404 | - | Jun 10, 2026 |
| Halligan Catherine Ann | director | Buy | 404 | - | Jun 10, 2026 |
| GARCIA KELLY E | director | Buy | 404 | - | Jun 10, 2026 |
Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →Revenue YoY
9.7%
3yr Revenue CAGR
6.7%
EPS Growth YoY
1.18%
FCF Growth YoY
10.8%
Revenue Trend
STABLE
SEPT Investing tracks real-time dark pool institutional trades for ULTA, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 20:44:29 | $659.09 | 5,397 | $$3.6M | SELL |
| 16:18:01 | $651.46 | 1,000 | $$651K | SELL |
| 15:53:58 | $658.66 | 5,282 | $$3.5M | SELL |
| 22:41:31 | $665.13 | 8,320 | $$5.5M | SELL |
| 22:41:26 | $665.13 | 16,125 | $$10.7M | SELL |
5 dark pool trades shown · $$23.9M preview volume
Real-time institutional flow, block trades, and net positioning
SEPT Investing provides real-time options flow tracking for ULTA, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.
| Type | Strike | Expiry | DTE | Premium | Size | Trade |
|---|---|---|---|---|---|---|
| PUT | $640 | Dec 11 | 30 | $$2432 | 1 | SWEEP |
| CALL | $660 | Dec 4 | 23 | $$6760 | 2 | SWEEP |
| CALL | $660 | Dec 11 | 30 | $$7180 | 2 | SWEEP |
| PUT | $650 | Dec 24 | 43 | $$3185 | 1 | SWEEP |
| PUT | $650 | Dec 18 | 37 | $$3070 | 1 | SWEEP |
5 options trades shown · 40% calls
Unusual activity, GEX levels, max pain, and dealer positioning
SEPT Investing hosts an active community of 3,500+ traders sharing real-time analysis, trade setups, and market discussion for ULTA. Join verified traders discussing price action, dark pool alerts, options flow, and AI-powered market intelligence.
$ULTA: Deutsche Bank lifts its valuation view on Ulta Beauty shares to $723
Join 3,500+ traders discussing ULTA in real-time
Trade ideas, setups, dark pool alerts, and AI-powered analysis
SEPT's Trading AI has generated a free, downloadable PDF research report for Ulta Beauty, Inc. (ULTA) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (1 articles analyzed), and SEC filing intelligence...
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →Ulta Beauty, Inc. (ULTA) is at $659.08, down 0.80% (-$5.33) at the Nov 11, 2026 close.
Latest ULTA news — Nov 12, 2026: Deutsche Bank lifts its valuation view on Ulta Beauty shares to $723 · Nov 10, 2026: Glow Recipe expands retail presence to Ulta Beauty stores nationwide
The average analyst price target for ULTA is $645.00, ranging from $500 to $731, based on 19 analysts. Latest: Deutsche Bank raises on Nov 12, 2026.
Analyst ratings for ULTA: 2 Buy, 25 Hold, 0 Sell — consensus Hold.
ULTA last reported on Aug 27, 2026: EPS $6.55 vs $6.22 expected — a beat of 5.3%.
ULTA trades at a P/E of 24.0 vs a Consumer Cyclical average of 18.7.
ULTA does not currently pay a dividend.
Support: $653.33, $623.44, $588.74. Resistance: $674.04, $702.53.
Insider activity: NEUTRAL, 0 buys and 3 sells in the last 90 days.
Nov 12, 2026: Deutsche Bank lifts its valuation view on Ulta Beauty shares to $723 · Nov 10, 2026: Glow Recipe expands retail presence to Ulta Beauty stores nationwide · Nov 6, 2026: Citigroup keeps Neutral rating on Ulta Beauty, lifts price target to $685