UAA today
$4.94-$0.07 (-1.45%)close Nov 12, 2026Trend
DailyUptrend (starting)
4 hourStrong Bearish
1 hourStrong Bearish
15 minStrong Bearish
5 minStrong Bearish
Daily trend turns down below $4.22
Key levels
Resistance$5.47
Resistance$5.06
Support$4.54
Support$4.22
Latest news & SEC filings
AnalystTelsey Advisory Group keeps Market Perform on Under Armour, cuts target to $5
GuidanceUnder Armour forecasts weak holiday quarter, shares slide
All UAA news →About Under Armour
Under Armour makes athletic clothing, shoes and gear for men, women and young people, sold under its own name. It reaches customers through outside retailers and distributors, plus its own stores and websites. The company sells across North America, Europe, the Middle East, Africa, Asia-Pacific and Latin America, and licenses its name for items like team uniforms, socks and collegiate merchandise.
Based on the company's 10-K filed May 19, 2026.
NYSE · Other
Under Armour, Inc. (UAA)
What Is the Price Target for UAA?
SEPT Low Target
$5.00
SEPT Mid Target
$6.00
SEPT High Target
$8.00
Analyst Consensus
$6.00
Is UAA a Buy or Sell Right Now?
Thesis
- •Revenue growing -3.8% YoY with DECLINING trend — consistent growth.
- •Smart money flows are positive — institutional and insider activity shows net buying.
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for UAA.
Start Free Trial →Is UAA Overvalued or Undervalued?
Valuation Verdict
OVERVALUED
Methods Used
P/E Forward, P/B, Analyst Consensus
Fair Value
$4.76
14
Moat Score
NONE
2/9
Piotroski Score
1.8
Altman Z-Score
What Is Smart Money Doing with UAA?
Insider Signal
BUYING
4 buys / 0 sells (90d)
Congress Signal
BUYING
1 buys / 1 sells (90d)
Institutional
N/A
Short Squeeze Risk
HIGH
Signal: HIGH_SHORT_INTEREST
Track Smart Money Across 4,000+ Stocks
Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →UAA Growth Story
Revenue YoY
-3.8%
3yr Revenue CAGR
-5.6%
EPS Growth YoY
-146.81%
FCF Growth YoY
28.9%
Revenue Trend
DECLINING
Dark Pool Trades for UAA
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for UAA, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 16:06:43 | $4.94 | 4,000 | $$20K | BUY |
| 16:06:36 | $4.93 | 5,000 | $$25K | SELL |
| 16:06:14 | $4.94 | 1,193 | $$6K | BUY |
| 16:05:28 | $4.94 | 4,000 | $$20K | BUY |
| 16:04:46 | $4.93 | 1,799 | $$9K | SELL |
5 dark pool trades shown · $$79K preview volume
Real-time institutional flow, block trades, and net positioning
Options Flow for UAA
PREVIEWSEPT Investing provides real-time options flow tracking for UAA, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.
| Type | Strike | Expiry | DTE | Premium | Size | Trade |
|---|---|---|---|---|---|---|
| PUT | $5 | Sep 17 | 309 | $$400 | 5 | SWEEP |
| PUT | $5 | Sep 17 | 309 | $$41.8K | 523 | BLOCK |
| PUT | $5 | Sep 17 | 309 | $$21.0K | 262 | BLOCK |
| PUT | $5 | Sep 17 | 309 | $$17.0K | 213 | BLOCK |
| PUT | $5 | Sep 17 | 309 | $$6960 | 87 | SWEEP |
5 options trades shown · 0% calls
Unusual activity, GEX levels, max pain, and dealer positioning
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for Under Armour, Inc. (UAA) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (10 articles analyzed), and SEC filing intelligence...
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →UAA — frequently asked questions
What is UAA stock price today?
Under Armour, Inc. (UAA) is at $4.94, down 1.45% (-$0.07) at the Nov 12, 2026 close.
Why is UAA stock moving today?
Latest UAA news — Nov 9, 2026: Telsey Advisory Group keeps Market Perform on Under Armour, cuts target to $5 · Nov 6, 2026: Under Armour forecasts weak holiday quarter, shares slide
Why did UAA stock move on Nov 6, 2026?
Under Armour shares closed at $5.28, up 2.42% on heavy volume of 14.5 million shares, after the company reported second-quarter revenue of $1.242 billion that topped the $1.225 billion analyst estimate and lifted its full-year 2027 GAAP EPS outlook to a range of $(0.02) to $0.02 from $(0.05) to $(0.01). However, the company issued a weak holiday-quarter forecast, guiding third-quarter adjusted EPS to a loss of $0.03 to $0.01 versus the $0.04 profit analysts expected, and said it expects Q3 revenue to fall 8% to 9% with North America down low double digits.
What is the UAA price target?
The average analyst price target for UAA is $6.00, ranging from $5 to $8, based on 5 analysts. Latest: UBS maintains on Oct 28, 2026.
What do analysts rate UAA?
Analyst ratings for UAA: 0 Buy, 6 Hold, 3 Sell — consensus Hold.
Did UAA beat earnings?
UAA last reported on Aug 7, 2026: EPS $0.05 vs $0.02 expected — a beat of 150.0%.
Does UAA pay a dividend?
UAA does not currently pay a dividend.
How much debt does UAA have?
Under Armour, Inc. reported $591M of debt and $396M of cash (Jun 30, 2026).
What are UAA support and resistance levels?
Support: $4.54, $4.22. Resistance: $5.06, $5.47, $5.81.
What are insiders doing with UAA?
Insider activity: BUYING, 4 buys and 0 sells in the last 90 days.
What is the latest news on UAA?
Nov 9, 2026: Telsey Advisory Group keeps Market Perform on Under Armour, cuts target to $5 · Nov 6, 2026: Under Armour forecasts weak holiday quarter, shares slide