UA today
$4.84-$0.16 (-3.20%)close Nov 11, 2026Trend
DailyUptrend (starting)
4 hourStrong Bearish
1 hourStrong Bearish
15 minStrong Bearish
5 minStrong Bullish
Daily trend turns down below $4.16
Key levels
Resistance$5.19
Resistance$4.90
Support$4.41
Support$4.07
Latest news & SEC filings
AnalystTelsey Advisory Group keeps Market Perform on Under Armour, cuts target to $5
GuidanceUnder Armour forecasts weak holiday quarter, shares slide
All UA news →About Under Armour
Under Armour makes athletic clothing, shoes and gear for men, women and young people, sold under its own name. It reaches customers through outside retailers and distributors, plus its own stores and websites. The company sells across North America, Europe, the Middle East, Africa, Asia-Pacific and Latin America, and licenses its name for items like team uniforms, socks and collegiate merchandise.
Based on the company's 10-K filed May 19, 2026.
NYSE · Other
Under Armour, Inc. (UA)
What Is the Price Target for UA?
SEPT Low Target
$5.00
SEPT Mid Target
$6.50
SEPT High Target
$8.00
Analyst Consensus
$6.50
Is UA a Buy or Sell Right Now?
Thesis
- •Revenue growing -3.8% YoY with DECLINING trend — consistent growth.
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Valuation Verdict
OVERVALUED
Methods Used
P/E Forward, P/B, Analyst Consensus
Fair Value
$5.11
14
Moat Score
NONE
2/9
Piotroski Score
1.8
Altman Z-Score
What Is Smart Money Doing with UA?
Insider Signal
NEUTRAL
0 buys / 0 sells (90d)
Congress Signal
BUYING
1 buys / 1 sells (90d)
Institutional
N/A
Short Squeeze Risk
HIGH
Signal: HIGH_SHORT_INTEREST
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| COLTHARP DOUGLAS E | director | Buy | 7,864 | - | Oct 1, 2026 |
| Pestridge Simon James | officer | Sale | 3,679 | - | Aug 28, 2026 |
| Plank Kevin A | director officer 10% owner | Buy | 2,165,533 | - | Aug 26, 2026 |
| DEVARD JERRI | director | Buy | 29,880 | - | Aug 26, 2026 |
| COLTHARP DOUGLAS E | director | Buy | 29,880 | - | Aug 26, 2026 |
| Whitesell Patrick | director | Buy | 29,880 | - | Aug 26, 2026 |
| Sweeney Robert John | director | Buy | 29,880 | - | Aug 26, 2026 |
| Smith Eugene Dubois | director | Buy | 29,880 | - | Aug 26, 2026 |
| Olson Eric T | director | Buy | 29,880 | - | Aug 26, 2026 |
| Gibbs David W | director | Buy | 29,880 | - | Aug 26, 2026 |
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Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →UA Growth Story
Revenue YoY
-3.8%
3yr Revenue CAGR
-5.6%
EPS Growth YoY
-146.81%
FCF Growth YoY
28.9%
Revenue Trend
DECLINING
Dark Pool Trades for UA
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for UA, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 21:01:18 | $4.84 | 1,187 | $$6K | SELL |
| 21:01:08 | $4.84 | 1,250 | $$6K | SELL |
| 21:00:23 | $4.84 | 1,851 | $$9K | SELL |
| 21:00:23 | $4.84 | 3,019 | $$15K | SELL |
| 21:00:23 | $4.84 | 2,835 | $$14K | SELL |
5 dark pool trades shown · $$49K preview volume
Real-time institutional flow, block trades, and net positioning
Options Flow for UA
PREVIEWSEPT Investing provides real-time options flow tracking for UA, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.
| Type | Strike | Expiry | DTE | Premium | Size | Trade |
|---|---|---|---|---|---|---|
| CALL | $5 | Jan 15 | 65 | $$455 | 13 | SWEEP |
| CALL | $5 | Jan 15 | 65 | $$35 | 1 | SWEEP |
| CALL | $7.5 | Jan 21 | 436 | $$405 | 9 | SWEEP |
| CALL | $7.5 | Jan 21 | 436 | $$90 | 2 | SWEEP |
| CALL | $7.5 | Jan 21 | 436 | $$90 | 2 | SWEEP |
5 options trades shown · 100% calls
Unusual activity, GEX levels, max pain, and dealer positioning
What Traders Are Saying About UA
1 postsSEPT Investing hosts an active community of 3,500+ traders sharing real-time analysis, trade setups, and market discussion for UA. Join verified traders discussing price action, dark pool alerts, options flow, and AI-powered market intelligence.
Zone Setup -- $UA (Under Armour, Inc.) Price: $6.61 | Zone: $6.29 to $6.75 Conviction: HIGH Near resistance (68% of range) — breakout watch. Earnings: DOUBLE_BEAT. Earnings beat: DOUBLE_BEAT
Join 3,500+ traders discussing UA in real-time
Trade ideas, setups, dark pool alerts, and AI-powered analysis
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for Under Armour, Inc. (UA) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (13 articles analyzed), and SEC filing intelligence...
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Try SEPT Free for 7 Days →UA — frequently asked questions
What is UA stock price today?
Under Armour, Inc. (UA) is at $4.84, down 3.20% (-$0.16) at the Nov 11, 2026 close.
Why is UA stock moving today?
Latest UA news — Nov 9, 2026: Telsey Advisory Group keeps Market Perform on Under Armour, cuts target to $5 · Nov 6, 2026: Under Armour forecasts weak holiday quarter, shares slide
Why did UA stock move on Nov 6, 2026?
Under Armour shares closed up 1.80% at $5.09 after the company's Q2 2027 earnings call, in which it reported sales of $1.242 billion, topping the $1.225 billion estimate, and lifted its full-year GAAP EPS outlook to $(0.02)-$0.02 from a prior $(0.05)-$(0.01) range. However, the company guided Q3 revenue down 8% to 9% with North America down low double digits, and forecast Q3 adjusted EPS of $(0.03)-$(0.01), well below the $0.04 estimate.
What is the UA price target?
The average analyst price target for UA is $6.50, ranging from $5 to $8, based on 2 analysts. Latest: Telsey Advisory Group maintains on Nov 9, 2026.
What do analysts rate UA?
Analyst ratings for UA: 0 Buy, 2 Hold, 0 Sell — consensus Hold.
Did UA beat earnings?
UA last reported on Nov 6, 2026: EPS -$0.03 vs -$0.01 expected — a miss of 305.4%.
Does UA pay a dividend?
UA does not currently pay a dividend.
How much debt does UA have?
Under Armour, Inc. reported $580M of debt and $285M of cash (Sep 30, 2026).
What are UA support and resistance levels?
Support: $4.41, $4.07. Resistance: $4.90, $5.19, $5.63.
What are insiders doing with UA?
Insider activity: NEUTRAL, 0 buys and 0 sells in the last 90 days.
What is the latest news on UA?
Nov 9, 2026: Telsey Advisory Group keeps Market Perform on Under Armour, cuts target to $5 · Nov 6, 2026: Under Armour forecasts weak holiday quarter, shares slide