AnalysisNews

SONY today

$26.66+$0.17 (+0.64%)close Nov 12, 2026

Trend

DailyUptrend (confirmed)

4 hourStrong Bullish

1 hourLeaning Bearish

15 minExpanding

5 minStrong Bullish

Daily trend turns down below $25.00

Key levels

Resistance$28.30

Resistance$27.55

Support$26.25

Support$25.00

Latest news & SEC filings

ProductSony halts work on multiplayer game Fairgame$

EarningsSony reports lower PlayStation 5 sales for the quarter

ProductSony Electronics adds MDR-3R model to its audio lineup

All SONY news →

About Sony

Sony Group is a Japanese conglomerate that designs, builds, and markets consumer and professional electronics, spanning gaming hardware and titles, TVs, sound and video gear, cameras, phones, and imaging chips. It also creates and distributes music recordings, animated works, films, and TV content, and runs broadcast networks and streaming offerings. Customers include everyday buyers, professionals, and industrial clients, served globally through regional arms, outside distributors, and direct online sales, with production largely based in Asia. It formerly ran insurance and online banking operations in Japan.

Based on the company's 20-F filed Jun 18, 2026.

NYSE · Consumer Cyclical

Sony Group Corp (SONY)

$26.66+0.17 (+0.64%)
WATCHLISTGrade: B+Risk: HIGH
1D5D1M1Y5YMaxSign up for all timeframes
24.3225.1325.9326.7426.66Oct 12Oct 20Oct 28Nov 5
High27.03
Low26.62
Open27.00
Volume4.40M
Avg Vol4.50M
VWAP26.82
30d High27.54
30d Low23.52
30d Chg+11.92%

What Is the Price Target for SONY?

SEPT Low Target

$0.00

SEPT Mid Target

$0.00

SEPT High Target

$0.00

Analyst Consensus

$0.00

Current: $26.52Upside: +0.0%Confidence: 20%Method: No Coverage

Is SONY a Buy or Sell Right Now?

70
Investability Score
WATCHLIST12-18 months
News summary · last 30 days
Critical news
Nov 7HIGHEarnings: decline/miss

Thesis

  • •Revenue growing -5.6% YoY with ACCELERATING trend — accelerating momentum.

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Is SONY Overvalued or Undervalued?

Valuation Verdict

UNDERVALUED

Methods Used

P/E Forward

Fair Value

$4134.89

34

Moat Score

NONE

7/9

Piotroski Score

1.2

Altman Z-Score

What Is Smart Money Doing with SONY?

Insider Signal

SELLING

0 buys / 5 sells (90d)

Congress Signal

BUYING

1 buys / 0 sells (90d)

Institutional

N/A

Short Squeeze Risk

LOW

Signal: NEUTRAL

Recent Insider Activity

NameTitleTypeSharesValueDate
Ito YasuhiroofficerSale9,000$219KSep 16, 2026
Stringer Robert AdrianofficerSale445,000$10.0MAug 5, 2026
Stringer Robert AdrianofficerSale100,547$2.3MAug 5, 2026
Yoshida KenichirodirectorSale400,000$9.0MMay 18, 2026
Kodera TsuyoshiofficerSale17,500$396KMay 18, 2026

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SONY Growth Story

Revenue YoY

-5.6%

3yr Revenue CAGR

-1.3%

EPS Growth YoY

13.39%

FCF Growth YoY

N/A%

Revenue Trend

ACCELERATING

Dark Pool Trades for SONY

PREVIEW

SEPT Investing tracks real-time dark pool institutional trades for SONY, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.

TimePriceSizeValueSide
21:00:42$26.664,650$$124KSELL
21:00:42$26.661,686$$45KSELL
21:00:42$26.661,570$$42KSELL
21:00:41$26.661,045$$28KSELL
21:00:41$26.661,981$$53KSELL

5 dark pool trades shown · $$291K preview volume

Real-time institutional flow, block trades, and net positioning

See all dark pool activity

Options Flow for SONY

PREVIEW

SEPT Investing provides real-time options flow tracking for SONY, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.

TypeStrikeExpiryDTEPremiumSizeTrade
CALL$25Dec 1836$$92.5K411BLOCK
CALL$25Dec 1836$$14.8K66SWEEP
CALL$25Dec 1836$$38.3K170BLOCK
CALL$25Dec 1836$$13506SWEEP
CALL$25Dec 1836$$15757SWEEP

5 options trades shown · 100% calls

Unusual activity, GEX levels, max pain, and dealer positioning

See full options flow

Full AI Research Report

SEPT's Trading AI has generated a free, downloadable PDF research report for Sony Group Corp (SONY) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.

Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (1 articles analyzed), and SEC filing intelligence...

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SONY — frequently asked questions

What is SONY stock price today?

Sony Group Corp (SONY) is at $26.66, up 0.64% (+$0.17) at the Nov 12, 2026 close.

Why is SONY stock moving today?

Latest SONY news — Nov 11, 2026: Sony halts work on multiplayer game Fairgame$ · Nov 7, 2026: Sony reports lower PlayStation 5 sales for the quarter

What do analysts rate SONY?

Analyst ratings for SONY: 3 Buy, 1 Hold, 0 Sell — consensus Buy.

Did SONY beat earnings?

SONY last reported on Nov 5, 2026: EPS $0.48 vs $0.38 expected — a beat of 26.3%.

Does SONY pay a dividend?

Yes. SONY's dividend yield is 0.50%.

How much debt does SONY have?

Sony Group Corp reported $15.7B of debt and $19.9B of cash (Mar 31, 2025).

What are SONY support and resistance levels?

Support: $26.25, $25.00, $23.97. Resistance: $27.55, $28.30, $29.36.

What are insiders doing with SONY?

Insider activity: SELLING, 0 buys and 5 sells in the last 90 days.

What is the latest news on SONY?

Nov 11, 2026: Sony halts work on multiplayer game Fairgame$ · Nov 7, 2026: Sony reports lower PlayStation 5 sales for the quarter · Nov 6, 2026: Sony Electronics adds MDR-3R model to its audio lineup