SONO today
$18.11-$0.95 (-4.98%)close Nov 12, 2026Trend
DailyUptrend (confirmed)
4 hourAscending Triangle
1 hourStrong Bearish
15 minSymmetric Triangle
5 minSymmetric Triangle
Daily trend turns down below $14.02
Key levels
Resistance$19.82
Resistance$18.25
Support$17.40
Support$16.55
Latest news & SEC filings
GuidanceSonos guides Q1 sales to $570M-$630M vs $574.926M estimate
EarningsSonos Posts Results for Its Fourth Fiscal Quarter
SEC FilingSonos Inc filed a report on a major company event (Form 8-K)
EarningsSonos posts Q4 adjusted profit of $0.04 per share, revenue of $344.441M
NewsSonos board approves $150 million buyback of its shares
All SONO news →About Sonos
Sonos designs and sells wireless audio products, including smart speakers, soundbars, subwoofers, and headphones, along with components that connect third-party audio systems. Its software platform enables multi-room playback and access to streaming services. The company sells through retailers, custom installers, and its own website in over 60 countries, serving households worldwide.
Based on the company's 10-K filed Nov 14, 2025.
Nasdaq · Consumer Cyclical
Sonos Inc (SONO)
What Is the Price Target for SONO?
SEPT Low Target
$0.00
SEPT Mid Target
$0.00
SEPT High Target
$0.00
Analyst Consensus
$0.00
Is SONO a Buy or Sell Right Now?
Thesis
- •Revenue growing -4.9% YoY with DECLINING trend — consistent growth.
AI-Powered Trading Signals
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for SONO.
Start Free Trial →Is SONO Overvalued or Undervalued?
Valuation Verdict
OVERVALUED
Methods Used
P/E Forward, P/B
Fair Value
$5.85
26
Moat Score
NONE
4/9
Piotroski Score
4.2
Altman Z-Score
What Is Smart Money Doing with SONO?
Insider Signal
NEUTRAL
10 buys / 4 sells (90d)
Congress Signal
SELLING
0 buys / 1 sells (90d)
Institutional
N/A
Short Squeeze Risk
HIGH
Signal: HIGH_SHORT_INTEREST
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| Boone Karen | director | Buy | 31,766 | $431K | Sep 25, 2026 |
| Boone Karen | director | Sale | 31,766 | $576K | Sep 25, 2026 |
| Boone Karen | director | Sale | 15,000 | $272K | Sep 25, 2026 |
| GENACHOWSKI JULIUS | director | Buy | 19,855 | $269K | Jul 29, 2026 |
| GENACHOWSKI JULIUS | director | Sale | 19,855 | $338K | Jul 29, 2026 |
| GENACHOWSKI JULIUS | director | Buy | 19,855 | $269K | Jul 28, 2026 |
| GENACHOWSKI JULIUS | director | Sale | 19,855 | $328K | Jul 28, 2026 |
| Conrad Thomas | director officer | Sale | 42,991 | $636K | Jul 22, 2026 |
| Lazarus Edward P | officer | Sale | 18,252 | $268K | May 15, 2026 |
| Casey Saori | officer | Sale | 20,622 | $303K | May 15, 2026 |
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Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →SONO Growth Story
Revenue YoY
-4.9%
3yr Revenue CAGR
-6.3%
EPS Growth YoY
-64.52%
FCF Growth YoY
-19.6%
Revenue Trend
DECLINING
Dark Pool Trades for SONO
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for SONO, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 21:00:37 | $18.11 | 2,545 | $$46K | SELL |
| 21:00:21 | $18.11 | 1,565 | $$28K | BUY |
| 21:00:21 | $18.11 | 1,330 | $$24K | BUY |
| 21:00:21 | $18.11 | 5,145 | $$93K | BUY |
| 21:00:21 | $18.11 | 1,308 | $$24K | BUY |
5 dark pool trades shown · $$215K preview volume
Real-time institutional flow, block trades, and net positioning
Options Flow for SONO
PREVIEWSEPT Investing provides real-time options flow tracking for SONO, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.
| Type | Strike | Expiry | DTE | Premium | Size | Trade |
|---|---|---|---|---|---|---|
| CALL | $20 | Nov 20 | 8 | $$30 | 1 | SWEEP |
| CALL | $20 | Nov 20 | 8 | $$150 | 5 | SWEEP |
| CALL | $20 | Jan 15 | 64 | $$550 | 5 | SWEEP |
| CALL | $20 | Jan 15 | 64 | $$3850 | 35 | SWEEP |
| CALL | $20 | Jan 15 | 64 | $$770 | 7 | SWEEP |
5 options trades shown · 100% calls
Unusual activity, GEX levels, max pain, and dealer positioning
What Traders Are Saying About SONO
1 postsSEPT Investing hosts an active community of 3,500+ traders sharing real-time analysis, trade setups, and market discussion for SONO. Join verified traders discussing price action, dark pool alerts, options flow, and AI-powered market intelligence.
SEPT Brain on $SONO -- Neutral SONO pulling back — down 7% from $15.34. Day range $13.64-$14.69. Last candle: doji (18% buying). Price in middle of zone $13.64-$14.69 — direction unclear, stop too wi...
Join 3,500+ traders discussing SONO in real-time
Trade ideas, setups, dark pool alerts, and AI-powered analysis
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for Sonos Inc (SONO) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (4 articles analyzed), and SEC filing intelligence...
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →SONO — frequently asked questions
What is SONO stock price today?
Sonos Inc (SONO) is at $18.11, down 4.98% (-$0.95) at the Nov 12, 2026 close.
Why is SONO stock moving today?
Latest SONO news — Nov 10, 2026: Sonos guides Q1 sales to $570M-$630M vs $574.926M estimate · Nov 10, 2026: Sonos Posts Results for Its Fourth Fiscal Quarter
Why did SONO stock move on Nov 10, 2026?
Sonos shares closed down 1.05% at $16.89 despite reporting better-than-expected Q4 results, with adjusted earnings of $0.04 per share beating the $(0.18) estimate and revenue of $344.441 million topping the $340.328 million estimate. The company also disclosed a Form 8-K regarding a major company event and announced that its board approved a $150 million share buyback.
What do analysts rate SONO?
Analyst ratings for SONO: 3 Buy, 1 Hold, 0 Sell — consensus Buy.
Did SONO beat earnings?
SONO last reported on Nov 10, 2026: EPS $0.04 vs -$0.18 expected — a beat of 122.2%.
What is SONO's P/E ratio?
SONO trades at a P/E of 36.5 vs a Consumer Cyclical average of 18.9.
Does SONO pay a dividend?
SONO does not currently pay a dividend.
What are SONO support and resistance levels?
Support: $17.40, $16.55, $15.40. Resistance: $18.25, $19.82, $20.79.
What are insiders doing with SONO?
Insider activity: NEUTRAL, 10 buys and 4 sells in the last 90 days.
What is the latest news on SONO?
Nov 10, 2026: Sonos guides Q1 sales to $570M-$630M vs $574.926M estimate · Nov 10, 2026: Sonos Posts Results for Its Fourth Fiscal Quarter · Nov 10, 2026: Sonos Inc filed a report on a major company event (Form 8-K)