SO today
$92.47-$1.37 (-1.46%)close Nov 12, 2026Trend
DailyUptrend (starting)
4 hourBearish
1 hourSymmetric Triangle
15 minBullish
5 minBearish
Daily trend turns down below $81.69
Key levels
Resistance$96.70
Resistance$94.85
Support$92.31
Support$90.40
Latest news & SEC filings
DealUtility Sets Terms for $1.75 Billion Equity Unit Sale
DealSouthern Company to sell 35 million equity units to the public
AnalystGoldman Sachs trims Southern Company target to $98 from $101
All SO news →About Southern Company
This parent entity controls three regulated electric utilities that supply power to retail and wholesale buyers in Alabama, Georgia, and Mississippi. It also owns a wholesale generation business that builds and runs plants and battery storage, plus a gas distribution business serving homes and businesses in Illinois, Georgia, Virginia, and Tennessee. Additional subsidiaries handle wireless communications, nuclear plant operations, and distributed energy projects.
Based on the company's 10-K filed Feb 19, 2026.
NYSE · Utilities
SOUTHERN CO (SO)
What Is the Price Target for SO?
SEPT Low Target
$74.00
SEPT Mid Target
$94.50
SEPT High Target
$104.00
Analyst Consensus
$94.50
Is SO a Buy or Sell Right Now?
Thesis
- •Revenue growing 10.6% YoY with ACCELERATING trend — accelerating momentum.
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for SO.
Start Free Trial →Is SO Overvalued or Undervalued?
Valuation Verdict
OVERVALUED
Methods Used
P/E Forward, P/B, Analyst Consensus
Fair Value
$87.83
31
Moat Score
NONE
4/9
Piotroski Score
1.0
Altman Z-Score
What Is Smart Money Doing with SO?
Insider Signal
SELLING
0 buys / 8 sells (90d)
Congress Signal
BUYING
6 buys / 1 sells (90d)
Institutional
N/A
Short Squeeze Risk
HIGH
Signal: HIGH_SHORT_INTEREST
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| Kim Matthew M. | officer | Sale | 100 | $9K | Nov 2, 2026 |
| Kim Matthew M. | officer | Sale | 100 | $8K | Oct 1, 2026 |
| Kim Matthew M. | officer | Sale | 100 | $9K | Aug 3, 2026 |
| Sena Peter P III | officer | Buy | 712 | - | Jun 28, 2026 |
| Sena Peter P III | officer | Sale | 316 | $31K | Jun 28, 2026 |
| Kim Matthew M. | officer | Sale | 100 | $9K | Jun 1, 2026 |
| WOMACK CHRISTOPHER C | officer | Buy | 7,662 | - | May 24, 2026 |
| WOMACK CHRISTOPHER C | officer | Sale | 3,414 | $323K | May 24, 2026 |
Track Smart Money Across 4,000+ Stocks
Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →SO Growth Story
Revenue YoY
10.6%
3yr Revenue CAGR
0.3%
EPS Growth YoY
-1.75%
FCF Growth YoY
-452.3%
Revenue Trend
ACCELERATING
Dark Pool Trades for SO
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for SO, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 21:59:39 | $92.47 | 141,439 | $$13.1M | BUY |
| 21:23:33 | $92.47 | 8,645 | $$799K | BUY |
| 21:02:09 | $92.47 | 1,479 | $$137K | SELL |
| 21:02:08 | $92.47 | 2,709 | $$251K | SELL |
| 21:01:58 | $92.47 | 3,913 | $$362K | BUY |
5 dark pool trades shown · $$14.6M preview volume
Real-time institutional flow, block trades, and net positioning
Options Flow for SO
PREVIEWSEPT Investing provides real-time options flow tracking for SO, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.
| Type | Strike | Expiry | DTE | Premium | Size | Trade |
|---|---|---|---|---|---|---|
| PUT | $90 | Feb 19 | 99 | $$500 | 2 | SWEEP |
| PUT | $90 | Feb 19 | 99 | $$2250 | 9 | SWEEP |
| PUT | $90 | Feb 19 | 99 | $$250 | 1 | SWEEP |
| PUT | $90 | Feb 19 | 99 | $$1250 | 5 | SWEEP |
| PUT | $90 | Feb 19 | 99 | $$1250 | 5 | SWEEP |
5 options trades shown · 0% calls
Unusual activity, GEX levels, max pain, and dealer positioning
What Traders Are Saying About SO
1 postsSEPT Investing hosts an active community of 3,500+ traders sharing real-time analysis, trade setups, and market discussion for SO. Join verified traders discussing price action, dark pool alerts, options flow, and AI-powered market intelligence.
SEPT Brain on $SO -- Bearish SO at $91.20. Uptrend holds while above $90.82. $95 psychological level is the next resistance to watch. Direction: DOWN | Confidence: 77%
Join 3,500+ traders discussing SO in real-time
Trade ideas, setups, dark pool alerts, and AI-powered analysis
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for SOUTHERN CO (SO) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (2 articles analyzed), and SEC filing intelligence...
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →SO — frequently asked questions
What is SO stock price today?
SOUTHERN CO (SO) is at $92.47, down 1.46% (-$1.37) at the Nov 12, 2026 close.
Why is SO stock moving today?
Latest SO news — Nov 13, 2026: Utility Sets Terms for $1.75 Billion Equity Unit Sale · Nov 12, 2026: Southern Company to sell 35 million equity units to the public
Why did SO stock move on Nov 5, 2026?
Southern Company shares closed at $93.34, down 0.96% on volume of about 15 million shares, as mixed earnings news dominated the session. The utility reported Q4 adjusted EPS of $0.30, well below the $0.45 consensus estimate, but also raised its FY2026 adjusted EPS outlook to $4.70 from a prior range of $4.50-$4.60, above the $4.59 consensus.
What is the SO price target?
The average analyst price target for SO is $94.50, ranging from $74 to $104, based on 10 analysts. Latest: HSBC initiates on Oct 22, 2026.
What do analysts rate SO?
Analyst ratings for SO: 1 Buy, 20 Hold, 1 Sell — consensus Hold.
Did SO beat earnings?
SO last reported on Nov 5, 2026: EPS $1.76 vs $1.71 expected — a beat of 2.9%.
What is SO's P/E ratio?
SO trades at a P/E of 24.0 vs a Utilities average of 19.5.
Does SO pay a dividend?
Yes. SO's dividend yield is 3.13%.
How much debt does SO have?
SOUTHERN CO reported $67.1B of debt and $981M of cash (Mar 31, 2026).
What are SO support and resistance levels?
Support: $92.31, $90.40, $87.13. Resistance: $94.85, $96.70, $98.86.
What are insiders doing with SO?
Insider activity: SELLING, 0 buys and 8 sells in the last 90 days.
What is the latest news on SO?
Nov 13, 2026: Utility Sets Terms for $1.75 Billion Equity Unit Sale · Nov 12, 2026: Southern Company to sell 35 million equity units to the public · Nov 12, 2026: Goldman Sachs trims Southern Company target to $98 from $101