SMPL today
$12.64+$0.22 (+1.77%)close Nov 11, 2026Trend
DailyUptrend (starting)
4 hourStrong Bullish
1 hourSymmetric Triangle
15 minStrong Bullish
5 minStrong Bullish
Daily trend turns down below $9.38
Key levels
Resistance$13.57
Resistance$12.91
Support$11.90
Support$11.21
Latest news & SEC filings
SEC FilingSimply Good Foods Co filed an insider trading report (Form 4)
AnalystJefferies cuts Simply Good Foods to Hold, price target to $11
All SMPL news →About Simply Good Foods
Simply Good Foods makes packaged foods and drinks centered on high-protein, low-carb snacking and meal replacement. Its brands include Quest, Atkins, and OWYN, covering protein bars, ready-to-drink shakes, salty snacks, sweets, and protein powders. Products reach shoppers through grocery, club, mass merchandise, drug, convenience, and online retailers, primarily across North America. The company relies on outside manufacturers and sells both in stores and over the internet.
Based on the company's 10-K filed Oct 27, 2026.
Nasdaq · Consumer Defensive
Simply Good Foods Co (SMPL)
What Is the Price Target for SMPL?
SEPT Low Target
$11.47
SEPT Mid Target
$13.50
SEPT High Target
$15.52
Analyst Consensus
$13.50
Is SMPL a Buy or Sell Right Now?
Thesis
- •Revenue growing 9.0% YoY with UNKNOWN trend — consistent growth.
AI-Powered Trading Signals
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for SMPL.
Start Free Trial →Is SMPL Overvalued or Undervalued?
Valuation Verdict
UNDERVALUED
Methods Used
P/E Forward, P/B, Analyst Consensus
Fair Value
$17.63
35
Moat Score
NONE
5/9
Piotroski Score
2.4
Altman Z-Score
What Is Smart Money Doing with SMPL?
Insider Signal
NEUTRAL
0 buys / 0 sells (90d)
Congress Signal
NEUTRAL
0 buys / 0 sells (90d)
Institutional
ACCUMULATING
Short Squeeze Risk
MEDIUM
Signal: NEUTRAL
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| KRAFT TIMOTHY RICHARD | officer | Buy | 38,312 | - | Nov 8, 2026 |
| KRAFT TIMOTHY RICHARD | officer | Sale | 3,831 | $46K | Nov 8, 2026 |
| SCALZO JOSEPH | officer | Buy | 33,377 | - | Nov 8, 2026 |
| SCALZO JOSEPH | officer | Sale | 9,765 | $118K | Nov 8, 2026 |
| Bealer Christopher J | officer | Buy | 31,074 | - | Nov 8, 2026 |
| Bealer Christopher J | officer | Sale | 2,778 | $33K | Nov 8, 2026 |
| KRAFT TIMOTHY RICHARD | officer | Buy | 88,081 | - | Jul 22, 2026 |
| Bealer Christopher J | officer | Buy | 73,361 | - | Jul 22, 2026 |
| DALEY CLAYTON C JR | director | Buy | 10,000 | $118K | May 14, 2026 |
Track Smart Money Across 4,000+ Stocks
Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →SMPL Growth Story
Revenue YoY
9.0%
3yr Revenue CAGR
N/A%
EPS Growth YoY
-26.09%
FCF Growth YoY
-24.8%
Revenue Trend
UNKNOWN
Dark Pool Trades for SMPL
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for SMPL, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 22:25:52 | $12.64 | 61,000 | $$771K | BUY |
| 21:00:56 | $12.64 | 1,320 | $$17K | SELL |
| 21:00:26 | $12.64 | 7,059 | $$89K | SELL |
| 21:00:26 | $12.64 | 1,711 | $$22K | SELL |
| 21:00:26 | $12.64 | 5,839 | $$74K | SELL |
5 dark pool trades shown · $$972K preview volume
Real-time institutional flow, block trades, and net positioning
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for Simply Good Foods Co (SMPL) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (1 articles analyzed), and SEC filing intelligence...
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Try SEPT Free for 7 Days →SMPL — frequently asked questions
What is SMPL stock price today?
Simply Good Foods Co (SMPL) is at $12.64, up 1.77% (+$0.22) at the Nov 11, 2026 close.
Why is SMPL stock moving today?
Latest SMPL news — Nov 10, 2026: Simply Good Foods Co filed an insider trading report (Form 4) · Oct 28, 2026: Jefferies cuts Simply Good Foods to Hold, price target to $11
What is the SMPL price target?
The average analyst price target for SMPL is $13.50, ranging from $11 to $14, based on 6 analysts. Latest: TD Cowen maintains on Aug 26, 2026.
What do analysts rate SMPL?
Analyst ratings for SMPL: 0 Buy, 9 Hold, 1 Sell — consensus Hold.
Did SMPL beat earnings?
SMPL last reported on Oct 27, 2026: EPS $0.44 vs $0.39 expected — a beat of 11.7%.
What is SMPL's P/E ratio?
SMPL trades at a P/E of 9.9 vs a Consumer Defensive average of 0.6.
Does SMPL pay a dividend?
SMPL does not currently pay a dividend.
What are SMPL support and resistance levels?
Support: $11.90, $11.21, $10.43. Resistance: $12.91, $13.57, $14.88.
What are insiders doing with SMPL?
Insider activity: NEUTRAL, 0 buys and 0 sells in the last 90 days.
What is the latest news on SMPL?
Nov 10, 2026: Simply Good Foods Co filed an insider trading report (Form 4) · Oct 28, 2026: Jefferies cuts Simply Good Foods to Hold, price target to $11