SMG today
$65.04-$0.09 (-0.14%)close Nov 11, 2026Trend
DailyUptrend (starting)
4 hourBearish
1 hourLeaning Bullish
15 minBullish
5 minBearish
Daily trend turns down below $47.90
Key levels
Resistance$69.62
Resistance$67.01
Support$63.77
Support$58.56
Latest news & SEC filings
AnalystUBS keeps Buy rating on Scotts Miracle-Gro, lifts target to $77
AnalystUBS keeps Buy rating on Scotts Miracle-Gro, sets $77 price target
AnalystWells Fargo keeps Overweight rating on Scotts Miracle-Gro, lifts price target
AnalystWells Fargo keeps Overweight on Scotts Miracle-Gro, lifts target to $76
All SMG news →About Scotts Miracle-Gro
Scotts Miracle-Gro sells lawn and garden merchandise to consumers across North America, offering fertilizers, grass seed, potting soil, plant food, weed and pest controls, and animal repellents under names like Scotts, Miracle-Gro, Ortho, and Tomcat. It also handles marketing and distribution of Roundup consumer items in the U.S. and some other nations. Its Hawthorne unit provides nutrients, lighting, and supplies for indoor and hydroponic growing. Customers are primarily retailers in the United States and Canada.
Based on the company's 10-K filed Nov 25, 2025.
NYSE · Basic Materials
SCOTTS MIRACLE-GRO CO (SMG)
What Is the Price Target for SMG?
SEPT Low Target
$67.00
SEPT Mid Target
$75.50
SEPT High Target
$77.00
Analyst Consensus
$75.50
Is SMG a Buy or Sell Right Now?
Thesis
- •Revenue growing -3.9% YoY with ACCELERATING trend — accelerating momentum.
- •SEC filings signal active product innovation — 2 new product/expansion keywords detected in 10-K. R&D investment rising.
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for SMG.
Start Free Trial →Is SMG Overvalued or Undervalued?
Valuation Verdict
UNDERVALUED
Methods Used
P/E Forward, Analyst Consensus
Fair Value
$81.58
33
Moat Score
NONE
7/9
Piotroski Score
2.7
Altman Z-Score
What Is Smart Money Doing with SMG?
Insider Signal
NEUTRAL
0 buys / 0 sells (90d)
Congress Signal
NEUTRAL
0 buys / 0 sells (90d)
Institutional
N/A
Short Squeeze Risk
HIGH
Signal: HIGH_SHORT_INTEREST
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| Todorov Dimiter | officer | Buy | 9,947 | - | Oct 28, 2026 |
| Scheiwer Mark J | officer | Buy | 2,163 | - | Oct 28, 2026 |
| Baxter Nathan Eric | director officer 10% owner | Buy | 23,872 | - | Oct 28, 2026 |
| Scheiwer Mark J | officer | Sale | 1,559 | $76K | Oct 2, 2026 |
| Scheiwer Mark J | officer | Buy | 500 | - | Oct 2, 2026 |
| Sandoval Brian E | director | Buy | 575 | - | Oct 1, 2026 |
| Johnson Stephen L | director | Buy | 144 | - | Oct 1, 2026 |
| Scheiwer Mark J | officer | Buy | 3 | $149.98 | Sep 30, 2026 |
| Scheiwer Mark J | officer | Buy | 2 | $149.97 | May 29, 2026 |
| Baxter Nathan Eric | officer 10% owner | Buy | 98 | $5K | May 29, 2026 |
Track Smart Money Across 4,000+ Stocks
Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →SMG Growth Story
Revenue YoY
-3.9%
3yr Revenue CAGR
-4.5%
EPS Growth YoY
504.92%
FCF Growth YoY
-53.1%
Revenue Trend
ACCELERATING
Dark Pool Trades for SMG
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for SMG, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 21:42:20 | $65.04 | 1,414 | $$92K | SELL |
| 21:00:47 | $65.04 | 1,100 | $$72K | BUY |
| 21:00:47 | $65.04 | 1,185 | $$77K | BUY |
| 21:00:02 | $65.04 | 3,052 | $$199K | SELL |
| 20:58:19 | $65.03 | 1,254 | $$82K | MIDPOINT |
5 dark pool trades shown · $$521K preview volume
Real-time institutional flow, block trades, and net positioning
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for SCOTTS MIRACLE-GRO CO (SMG) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (3 articles analyzed), and SEC filing intelligence...
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →SMG — frequently asked questions
What is SMG stock price today?
SCOTTS MIRACLE-GRO CO (SMG) is at $65.04, down 0.14% (-$0.09) at the Nov 11, 2026 close.
Why is SMG stock moving today?
Latest SMG news — Nov 5, 2026: UBS keeps Buy rating on Scotts Miracle-Gro, lifts target to $77 · Nov 5, 2026: UBS keeps Buy rating on Scotts Miracle-Gro, sets $77 price target
Why did SMG stock move on Nov 4, 2026?
Scotts Miracle-Gro shares rose 0.92% to close at $67.19 after the company reported fourth-quarter earnings and released its fiscal 2026 full-year numbers. The stock traded in a wide range on the day, hitting a high of $69.62 and a low of $65.14 on volume of about 2.75 million shares.
What is the SMG price target?
The average analyst price target for SMG is $75.50, ranging from $67 to $77, based on 4 analysts. Latest: Wells Fargo maintains on Nov 5, 2026.
What do analysts rate SMG?
Analyst ratings for SMG: 1 Buy, 9 Hold, 0 Sell — consensus Hold.
Did SMG beat earnings?
SMG last reported on Nov 4, 2026: EPS -$2.16 vs -$2.21 expected — a beat of 2.3%.
What is SMG's P/E ratio?
SMG trades at a P/E of 55.3 vs a Basic Materials average of 20.9.
Does SMG pay a dividend?
Yes. SMG's dividend yield is 4.70%.
What are SMG support and resistance levels?
Support: $63.77, $58.56, $55.63. Resistance: $67.01, $69.62, $73.41.
What are insiders doing with SMG?
Insider activity: NEUTRAL, 0 buys and 0 sells in the last 90 days.
What is the latest news on SMG?
Nov 5, 2026: UBS keeps Buy rating on Scotts Miracle-Gro, lifts target to $77 · Nov 5, 2026: UBS keeps Buy rating on Scotts Miracle-Gro, sets $77 price target · Nov 5, 2026: Wells Fargo keeps Overweight rating on Scotts Miracle-Gro, lifts price target