Analysis

SGA today

$6.78-$0.34 (-4.78%)close Nov 12, 2026

Trend

DailyDowntrend (confirmed)

4 hourDescending Triangle

1 hourStrong Bearish

15 minStrong Bearish

5 minStrong Bearish

Daily trend turns up above $8.59

Key levels

Resistance$8.14

Resistance$7.62

Latest news & SEC filings

No headlines in the last 90 days.

About Saga Communications

Saga Communications is a media company that owns and operates FM and AM radio stations across mid-sized U.S. markets, along with metro signals. It sells local and national advertising on its stations and offers digital marketing services such as paid search, display, streaming, social media, online video and website advertising. Its customers are local, regional and national advertisers, and it also operates online news services.

Based on the company's 10-K filed Apr 14, 2026.

Nasdaq · Communication Services

SAGA COMMUNICATIONS INC (SGA)

$6.78-0.34 (-4.78%)
HOLDGrade: CRisk: LOW
1D5D1M1Y5YMaxSign up for all timeframes
7.127.467.798.136.78Oct 12Oct 20Oct 28Nov 5
High7.34
Low6.62
Open7.23
Volume76K
Avg Vol13K
VWAP6.86
30d High8.47
30d Low6.78
30d Chg-19.95%
See full chart with real-time data

What Is the Price Target for SGA?

SEPT Low Target

$0.00

SEPT Mid Target

$0.00

SEPT High Target

$0.00

Analyst Consensus

$0.00

Current: $6.78Upside: +0.0%Confidence: 20%Method: No Coverage

Is SGA a Buy or Sell Right Now?

41
Investability Score
HOLD12-18 months
News summary · last 30 days
Nov 12▼ DownEarnings2 articles
Saga Communications shares fell 6.22% today, closing at $6.78 after opening at $7.23 and trading between a high of $7.34 and a low of $6.62 on volume of 76,415. The company filed a Form 8-K disclosing a major company event, which typically covers deals, leadership changes, or results. Separately, Saga reported that political ad sales reached $1.2 million in the third quarter, up sharply from $73,000 a year ago, a bullish signal for its earnings. Despite that positive advertising figure, the stock closed near its daily low, suggesting the market focused on the 8-K disclosure or other concerns.

Thesis

  • •Revenue growing -5.1% YoY with DECLINING trend — consistent growth.

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Is SGA Overvalued or Undervalued?

Valuation Verdict

UNDERVALUED

Methods Used

P/B

Fair Value

$48.39

12

Moat Score

NONE

5/9

Piotroski Score

1.9

Altman Z-Score

What Is Smart Money Doing with SGA?

Insider Signal

NEUTRAL

0 buys / 1 sells (90d)

Congress Signal

NEUTRAL

0 buys / 0 sells (90d)

Institutional

N/A

Short Squeeze Risk

LOW

Signal: NEUTRAL

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SGA Growth Story

Revenue YoY

-5.1%

3yr Revenue CAGR

-2.3%

EPS Growth YoY

-321.82%

FCF Growth YoY

-75.8%

Revenue Trend

DECLINING

Dark Pool Trades for SGA

PREVIEW

SEPT Investing tracks real-time dark pool institutional trades for SGA, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.

TimePriceSizeValueSide
20:48:20$6.801,000$$7KBUY
20:32:34$6.664,200$$28KSELL
19:10:18$6.621,353$$9KSELL
19:10:08$6.752,400$$16KBUY
19:10:08$6.752,600$$18KBUY

5 dark pool trades shown · $$77K preview volume

Real-time institutional flow, block trades, and net positioning

See all dark pool activity

Full AI Research Report

SEPT's Trading AI has generated a free, downloadable PDF research report for SAGA COMMUNICATIONS INC (SGA) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.

Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (2 articles analyzed), and SEC filing intelligence...

Sign Up Free — Download AI Report PDF →

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SEPT Investing tracks 13,000+ stocks with live charts, trend and key-level tracking, dark pool and options flow, insider and congress trades, SEC filings and news alerts.

Disclaimer: This page is for informational purposes only. It does not constitute financial advice. Past performance does not guarantee future results. Always do your own research before making investment decisions.

SGA — frequently asked questions

What is SGA stock price today?

SAGA COMMUNICATIONS INC (SGA) is at $6.78, down 4.78% (-$0.34) at the Nov 12, 2026 close.

Why is SGA stock down today?

Nov 12, 2026: Saga Communications shares fell 6.22% today, closing at $6.78 after opening at $7.23 and trading between a high of $7.34 and a low of $6.62 on volume of 76,415. The company filed a Form 8-K disclosing a major company event, which typically covers deals, leadership changes, or results.

Did SGA beat earnings?

SGA last reported on Aug 13, 2026: EPS $0.15 vs -$0.18 expected — a beat of 183.3%.

Does SGA pay a dividend?

Yes. SGA's dividend yield is 9.13%.

How much debt does SGA have?

SAGA COMMUNICATIONS INC reported $5M of debt and $18M of cash (Jun 30, 2026).

What are SGA support and resistance levels?

Resistance: $7.62, $8.14, $8.59.

What are insiders doing with SGA?

Insider activity: NEUTRAL, 0 buys and 1 sells in the last 90 days.