AnalysisNews

SFM today

$50.56+$1.69 (+3.46%)close Nov 11, 2026

Trend

DailyDowntrend (starting)

4 hourSymmetric Triangle

1 hourStrong Bullish

15 minLeaning Bearish

5 minStrong Bullish

Daily trend turns up above $94.89

Key levels

Resistance$60.46

Resistance$52.24

Support$47.63

Support$41.27

Latest news & SEC filings

ProductSpacemilk Complete Protein Coming to Sprouts Farmers Market Shelves

SEC FilingSprouts Farmers Market, Inc. filed an insider trading report (Form 4)

AnalystNorthcoast Research lowers Sprouts Farmers Market rating to Neutral

ProductYESLY launches Sparkling Protein Water only at Sprouts Farmers Market

All SFM news →

About Sprouts Farmers Market

Sprouts Farmers Market is a specialty grocery retailer focused on fresh, natural, and organic foods. Its stores feature produce at the center, along with departments such as meat and seafood, deli, bakery, dairy, frozen foods, vitamins and supplements, and natural health and body care. The company also offers its own Sprouts-branded products. It operates stores across the United States and serves customers through in-store shopping, pickup, and delivery.

Based on the company's 10-K filed Feb 19, 2026.

Nasdaq · Consumer Defensive

Sprouts Farmers Market, Inc. (SFM)

$50.56+1.69 (+3.46%)
WATCHLISTGrade: ARisk: HIGH
1D5D1M1Y5YMaxSign up for all timeframes
52.1756.3460.5264.6950.56Oct 9Oct 19Oct 27Nov 4
High50.85
Low47.92
Open48.23
Volume3.58M
Avg Vol3.64M
VWAP49.85
30d High68.86
30d Low48.00
30d Chg-21.59%

What Is the Price Target for SFM?

SEPT Low Target

$49.00

SEPT Mid Target

$65.00

SEPT High Target

$114.00

Analyst Consensus

$65.00

Current: $50.40Upside: +29.0%Confidence: 85%Method: Analyst Consensus

Is SFM a Buy or Sell Right Now?

79
Investability Score
WATCHLIST12-18 months
News summary · last 30 days
Oct 29NeutralDowngradeUpgradeProduct8 articles
Sprouts Farmers Market shares closed at $48.00, up 0.71% on heavy volume of 17 million shares, after a volatile session that saw the stock trade between $47.35 and $50.90. The main catalyst was a mixed round of analyst actions: RBC Capital downgraded the stock to Sector Perform with a $49 target, while JP Morgan, Barclays, and Wells Fargo all maintained Overweight ratings but trimmed their price targets to $58, $65, and $60, respectively. On the product front, Beyond Meat added a new plant-based steak item at Sprouts, a modest positive. The RBC downgrade and lowered targets from other firms likely capped gains, though the stock still managed a slight advance.
Oct 28▼ DownEarnings3 articles
Sprouts Farmers Market shares fell 3.21% to close at $62.02 after the company issued disappointing earnings guidance and missed quarterly estimates. The grocer guided fourth-quarter adjusted EPS to $0.47-$0.51, far below the $1.21 estimate, and its fiscal 2026 outlook of roughly $4.80 per share and $9.185 billion in revenue also came in under analyst expectations of $5.53 and $9.473 billion, respectively. The reported quarter itself missed as well, with profit of $1.21 per share versus the $1.23 consensus and revenue of $2.304 billion versus the $2.335 billion expected. The broad earnings shortfall and weak forward guidance weighed heavily on the stock, which traded down to a low of $60.47 on elevated volume of over 4.1 million shares.
Critical news
Oct 28HIGHEarnings: decline/miss

Thesis

  • •Revenue growing 14.1% YoY with ACCELERATING trend — accelerating momentum.

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Is SFM Overvalued or Undervalued?

Valuation Verdict

UNDERVALUED

Methods Used

P/E Forward, P/B, PEG, Analyst Consensus

Fair Value

$69.57

53

Moat Score

NARROW

6/9

Piotroski Score

3.9

Altman Z-Score

What Is Smart Money Doing with SFM?

Insider Signal

SELLING

0 buys / 15 sells (90d)

Congress Signal

BUYING

2 buys / 0 sells (90d)

Institutional

N/A

Short Squeeze Risk

HIGH

Signal: HIGH_SHORT_INTEREST

Recent Insider Activity

NameTitleTypeSharesValueDate
Sinclair Jackdirector officerBuy10,788$178KNov 5, 2026
Sinclair Jackdirector officerSale10,788$559KNov 5, 2026
Sinclair Jackdirector officerBuy10,788$178KNov 4, 2026
Sinclair Jackdirector officerSale10,788$584KNov 4, 2026
Sinclair Jackdirector officerBuy10,788$178KOct 5, 2026
Sinclair Jackdirector officerSale10,788$696KOct 5, 2026
Sinclair Jackdirector officerBuy10,788$178KOct 2, 2026
Sinclair Jackdirector officerSale10,788$699KOct 2, 2026
Konat NicholasofficerSale12,538$1.1MJun 11, 2026
Sinclair Jackdirector officerBuy10,788$178KJun 8, 2026

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SFM Growth Story

Revenue YoY

14.1%

3yr Revenue CAGR

11.2%

EPS Growth YoY

41.6%

FCF Growth YoY

12.8%

Revenue Trend

ACCELERATING

Dark Pool Trades for SFM

PREVIEW

SEPT Investing tracks real-time dark pool institutional trades for SFM, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.

TimePriceSizeValueSide
22:29:12$50.491,500$$76KBUY
22:25:52$50.5610,800$$546KBUY
22:25:08$50.56137,292$$6.9MBUY
21:33:16$50.451,320$$67KBUY
21:00:44$50.5627,500$$1.4MBUY

5 dark pool trades shown · $$9.0M preview volume

Real-time institutional flow, block trades, and net positioning

See all dark pool activity

Options Flow for SFM

PREVIEW

SEPT Investing provides real-time options flow tracking for SFM, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.

TypeStrikeExpiryDTEPremiumSizeTrade
CALL$60Dec 1837$$251SWEEP
CALL$60Dec 1837$$502SWEEP
CALL$60Mar 19128$$12755SWEEP
CALL$60Mar 19128$$12755SWEEP
CALL$60Mar 19128$$2551SWEEP

5 options trades shown · 100% calls

Unusual activity, GEX levels, max pain, and dealer positioning

See full options flow

Full AI Research Report

SEPT's Trading AI has generated a free, downloadable PDF research report for Sprouts Farmers Market, Inc. (SFM) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.

Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (2 articles analyzed), and SEC filing intelligence...

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SFM — frequently asked questions

What is SFM stock price today?

Sprouts Farmers Market, Inc. (SFM) is at $50.56, up 3.46% (+$1.69) at the Nov 11, 2026 close.

Why is SFM stock moving today?

Latest SFM news — Nov 7, 2026: Spacemilk Complete Protein Coming to Sprouts Farmers Market Shelves · Nov 6, 2026: Sprouts Farmers Market, Inc. filed an insider trading report (Form 4)

Why did SFM stock move on Oct 29, 2026?

Sprouts Farmers Market shares closed at $48.00, up 0.71% on heavy volume of 17 million shares, after a volatile session that saw the stock trade between $47.35 and $50.90. The main catalyst was a mixed round of analyst actions: RBC Capital downgraded the stock to Sector Perform with a $49 target, while JP Morgan, Barclays, and Wells Fargo all maintained Overweight ratings but trimmed their price targets to $58, $65, and $60, respectively.

What is the SFM price target?

The average analyst price target for SFM is $65.00, ranging from $49 to $114, based on 9 analysts. Latest: Goldman Sachs maintains on Oct 30, 2026.

What do analysts rate SFM?

Analyst ratings for SFM: 1 Buy, 15 Hold, 5 Sell — consensus Hold.

Did SFM beat earnings?

SFM last reported on Oct 28, 2026: EPS $1.21 vs $1.23 expected — a miss of 1.6%.

What is SFM's P/E ratio?

SFM trades at a P/E of 9.4 vs a Consumer Defensive average of 20.4.

Does SFM pay a dividend?

SFM does not currently pay a dividend.

What are SFM support and resistance levels?

Support: $47.63, $41.27, $36.21. Resistance: $52.24, $60.46, $63.87.

What are insiders doing with SFM?

Insider activity: SELLING, 0 buys and 15 sells in the last 90 days.

What is the latest news on SFM?

Nov 7, 2026: Spacemilk Complete Protein Coming to Sprouts Farmers Market Shelves · Nov 6, 2026: Sprouts Farmers Market, Inc. filed an insider trading report (Form 4) · Nov 5, 2026: Northcoast Research lowers Sprouts Farmers Market rating to Neutral