SBH today
$18.87+$0.46 (+2.50%)close Nov 13, 2026Trend
DailyUptrend (confirmed)
4 hourStrong Bullish
1 hourSymmetric Triangle
15 minBullish
5 minAscending Triangle
Daily trend turns down below $17.89
Key levels
Resistance$20.00
Resistance$18.88
Support$17.89
Support$16.59
Latest news & SEC filings
AnalystTD Cowen keeps Buy rating on Sally Beauty, lifts target to $22
AnalystCanaccord Genuity lifts its target for Sally Beauty Holdings
AnalystCanaccord Genuity keeps Buy rating on Sally Beauty, lifts target to $25
All SBH news →About Sally Beauty
Sally Beauty Holdings sells and distributes beauty products for both consumers and salon professionals. Its Sally Beauty segment operates stores and online channels across North America, South America and Europe, offering hair color, hair care, styling tools and nail items. Its Beauty Systems Group segment supplies salons and licensed stylists throughout North America, largely under the Cosmo Prof name. The company also markets its own labels, including Ion and Salon Care.
Based on the company's 10-K filed Nov 13, 2025.
NYSE · Consumer Cyclical
Sally Beauty Holdings, Inc. (SBH)
What Is the Price Target for SBH?
SEPT Low Target
$13.00
SEPT Mid Target
$16.00
SEPT High Target
$19.00
Analyst Consensus
$16.00
Is SBH a Buy or Sell Right Now?
Thesis
- •Revenue growing -0.4% YoY with DECLINING trend — consistent growth.
AI-Powered Trading Signals
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for SBH.
Start Free Trial →Is SBH Overvalued or Undervalued?
Valuation Verdict
UNDERVALUED
Methods Used
P/E Forward, P/B, PEG, Analyst Consensus
Fair Value
$23.28
43
Moat Score
NARROW
8/9
Piotroski Score
3.0
Altman Z-Score
What Is Smart Money Doing with SBH?
Insider Signal
NEUTRAL
0 buys / 1 sells (90d)
Congress Signal
NEUTRAL
0 buys / 0 sells (90d)
Institutional
N/A
Short Squeeze Risk
HIGH
Signal: HIGH_SHORT_INTEREST
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| Goss John Howard JR | officer | Sale | 50,000 | $1.0M | Nov 10, 2026 |
| Platz Marlo Michelle Cormier | officer | Buy | 31,024 | $282K | Jun 8, 2026 |
| Platz Marlo Michelle Cormier | officer | Buy | 11,747 | $138K | Jun 8, 2026 |
| Platz Marlo Michelle Cormier | officer | Sale | 42,771 | $543K | Jun 8, 2026 |
Track Smart Money Across 4,000+ Stocks
Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →SBH Growth Story
Revenue YoY
-0.4%
3yr Revenue CAGR
-1.0%
EPS Growth YoY
32.17%
FCF Growth YoY
18.8%
Revenue Trend
DECLINING
Dark Pool Trades for SBH
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for SBH, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 16:15:16 | $18.87 | 1,827 | $$34K | SELL |
| 16:12:38 | $18.87 | 1,200 | $$23K | BUY |
| 15:54:44 | $18.86 | 1,596 | $$30K | SELL |
| 15:13:08 | $18.77 | 1,144 | $$21K | SELL |
| 14:32:49 | $18.36 | 7,354 | $$135K | SELL |
5 dark pool trades shown · $$244K preview volume
Real-time institutional flow, block trades, and net positioning
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for Sally Beauty Holdings, Inc. (SBH) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (1 articles analyzed), and SEC filing intelligence...
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →SBH — frequently asked questions
What is SBH stock price today?
Sally Beauty Holdings, Inc. (SBH) is at $18.87, up 2.50% (+$0.46) at the Nov 13, 2026 close.
Why is SBH stock moving today?
Latest SBH news — Nov 13, 2026: TD Cowen keeps Buy rating on Sally Beauty, lifts target to $22 · Nov 12, 2026: Canaccord Genuity lifts its target for Sally Beauty Holdings
What is the SBH price target?
The average analyst price target for SBH is $16.00, ranging from $13 to $19, based on 2 analysts. Latest: TD Cowen maintains on Aug 4, 2026.
What do analysts rate SBH?
Analyst ratings for SBH: 0 Buy, 3 Hold, 0 Sell — consensus Hold.
Did SBH beat earnings?
SBH last reported on Aug 3, 2026: EPS $0.55 vs $0.53 expected — a beat of 3.8%.
What is SBH's P/E ratio?
SBH trades at a P/E of 10.2 vs a Consumer Cyclical average of 19.2.
Does SBH pay a dividend?
SBH does not currently pay a dividend.
How much debt does SBH have?
Sally Beauty Holdings, Inc. reported $804M of debt and $173M of cash (Jun 30, 2026).
What are SBH support and resistance levels?
Support: $17.89, $16.59, $15.59. Resistance: $18.88, $20.00, $21.06.
What are insiders doing with SBH?
Insider activity: NEUTRAL, 0 buys and 1 sells in the last 90 days.
What is the latest news on SBH?
Nov 13, 2026: TD Cowen keeps Buy rating on Sally Beauty, lifts target to $22 · Nov 12, 2026: Canaccord Genuity lifts its target for Sally Beauty Holdings · Nov 11, 2026: Canaccord Genuity keeps Buy rating on Sally Beauty, lifts target to $25