SAM today
$221.06+$1.44 (+0.66%)close Nov 13, 2026Trend
DailyUptrend (confirmed)
4 hourLeaning Bullish
1 hourSymmetric Triangle
15 minBullish
5 minConsolidating
Daily trend turns down below $160.04
Key levels
Resistance$246.10
Resistance$232.76
Support$211.79
Support$203.50
Latest news & SEC filings
ProductBoston Beer runs holiday travel giveaway for Sun Cruiser
ProductTwisted Tea revives its seasonal advent-style promotion
SEC FilingBoston Beer Co Inc filed an insider trading report (Form 4)
All SAM news →About Boston Beer
Boston Beer produces and sells alcoholic drinks such as beer, hard cider, hard seltzer, flavored malt beverages, canned cocktails made with spirits, and distilled spirits. Its brands include Twisted Tea, Truly, Samuel Adams, Angry Orchard, Sun Cruiser, and Dogfish Head. The company sells through wholesalers to grocery, club, convenience, and liquor stores, as well as bars, restaurants, and stadiums, primarily in the United States and also in parts of North America and other regions abroad.
Based on the company's 10-K filed Feb 24, 2026.
NYSE · Consumer Defensive
BOSTON BEER CO INC (SAM)
What Is the Price Target for SAM?
SEPT Low Target
$169.00
SEPT Mid Target
$200.00
SEPT High Target
$295.00
Analyst Consensus
$200.00
Is SAM a Buy or Sell Right Now?
Thesis
- •Revenue growing -2.4% YoY with DECLINING trend — consistent growth.
AI-Powered Trading Signals
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for SAM.
Start Free Trial →Is SAM Overvalued or Undervalued?
Valuation Verdict
OVERVALUED
Methods Used
P/E Forward, P/B, Analyst Consensus
Fair Value
$186.07
28
Moat Score
NONE
7/9
Piotroski Score
6.6
Altman Z-Score
What Is Smart Money Doing with SAM?
Insider Signal
NEUTRAL
0 buys / 0 sells (90d)
Congress Signal
NEUTRAL
0 buys / 0 sells (90d)
Institutional
N/A
Short Squeeze Risk
HIGH
Signal: HIGH_SHORT_INTEREST
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| Stranksy Allison Robl | officer | Buy | 4,993 | - | Oct 28, 2026 |
| KOCH C JAMES | director officer 10% owner | Buy | 2,745 | $466K | Oct 28, 2026 |
| KOCH C JAMES | director officer 10% owner | Buy | 1,511 | $289K | Oct 28, 2026 |
| JORDAN JOSEPH HUGH | director | Buy | 358 | - | May 27, 2026 |
| Joyce Meghan V. | director | Buy | 358 | - | May 27, 2026 |
| Stone Christopher Isaac | director | Buy | 358 | - | May 27, 2026 |
| Nemeth Julio N | director | Sale | 358 | - | May 27, 2026 |
| Fisher Cynthia A | director | Buy | 358 | - | May 27, 2026 |
| Swanson Cynthia | director | Buy | 358 | - | May 27, 2026 |
Track Smart Money Across 4,000+ Stocks
Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
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Revenue YoY
-2.4%
3yr Revenue CAGR
-2.0%
EPS Growth YoY
95.45%
FCF Growth YoY
24.9%
Revenue Trend
DECLINING
Dark Pool Trades for SAM
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for SAM, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 21:00:51 | $219.16 | 1,211 | $$265K | BUY |
| 21:00:25 | $220.16 | 1,070 | $$236K | BUY |
| 16:31:48 | $217.76 | 1,650 | $$359K | BUY |
| 17:40:20 | $218.62 | 1,005 | $$220K | BUY |
| 14:55:10 | $219.88 | 1,320 | $$290K | BUY |
5 dark pool trades shown · $$1.4M preview volume
Real-time institutional flow, block trades, and net positioning
What Traders Are Saying About SAM
1 postsSEPT Investing hosts an active community of 3,500+ traders sharing real-time analysis, trade setups, and market discussion for SAM. Join verified traders discussing price action, dark pool alerts, options flow, and AI-powered market intelligence.
Smart Money Moves $TALO — Goodfellow Paul R A | Sale $636K $SYM — Martins Izilda P | Sale $281K $SAM — Stranksy Allison Robl | Sale $DCOM — Wu Judy | Sale $38K $ISRG — Brosius Mark | Sale $27K
Join 3,500+ traders discussing SAM in real-time
Trade ideas, setups, dark pool alerts, and AI-powered analysis
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for BOSTON BEER CO INC (SAM) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (2 articles analyzed), and SEC filing intelligence...
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →SAM — frequently asked questions
What is SAM stock price today?
BOSTON BEER CO INC (SAM) is at $221.06, up 0.66% (+$1.44) at the Nov 13, 2026 close.
Why is SAM stock moving today?
Latest SAM news — Nov 10, 2026: Boston Beer runs holiday travel giveaway for Sun Cruiser · Nov 2, 2026: Twisted Tea revives its seasonal advent-style promotion
What is the SAM price target?
The average analyst price target for SAM is $200.00, ranging from $169 to $295, based on 7 analysts. Latest: Morgan Stanley maintains on Oct 27, 2026.
What do analysts rate SAM?
Analyst ratings for SAM: 0 Buy, 15 Hold, 0 Sell — consensus Hold.
Did SAM beat earnings?
SAM last reported on Oct 22, 2026: EPS $4.37 vs $4.21 expected — a beat of 3.8%.
Does SAM pay a dividend?
SAM does not currently pay a dividend.
What are SAM support and resistance levels?
Support: $211.79, $203.50, $190.93. Resistance: $232.76, $246.10, $254.88.
What are insiders doing with SAM?
Insider activity: NEUTRAL, 0 buys and 0 sells in the last 90 days.
What is the latest news on SAM?
Nov 10, 2026: Boston Beer runs holiday travel giveaway for Sun Cruiser · Nov 2, 2026: Twisted Tea revives its seasonal advent-style promotion · Nov 2, 2026: Boston Beer Co Inc filed an insider trading report (Form 4)