SAH today
$63.23+$1.01 (+1.62%)close Nov 11, 2026Trend
DailyDowntrend (confirmed)
4 hourBullish
1 hourLeaning Bullish
15 minStrong Bullish
5 minLeaning Bearish
Daily trend turns up above $67.90
Key levels
Resistance$71.10
Resistance$66.26
Support$62.88
Support$58.81
Latest news & SEC filings
ProductEchoPark Automotive starts biggest marketing campaign, adds Orlando market
AnalystJP Morgan keeps Underweight rating on Sonic Automotive, cuts price target to $58
AnalystBarclays keeps Equal-Weight on Sonic Automotive, cuts target to $73
All SAH news →About Sonic Automotive
Sonic Automotive is a U.S. automotive retailer with three segments: franchised dealerships, EchoPark used-vehicle stores, and powersports dealerships. Franchised locations sell vehicles, both new and pre-owned, across many brands, and provide parts, maintenance, warranty and collision repair services plus third-party financing, extended warranties and insurance products. EchoPark stores focus on pre-owned vehicles and related finance and insurance offerings, while the powersports business sells recreational vehicles such as two-wheelers, watercraft and off-road machines along with parts and service. The company operates across numerous states, with its largest presence in Texas, California, Colorado and Tennessee.
Based on the company's 10-K filed Feb 23, 2026.
NYSE · Consumer Cyclical
SONIC AUTOMOTIVE INC (SAH)
What Is the Price Target for SAH?
SEPT Low Target
$57.00
SEPT Mid Target
$94.00
SEPT High Target
$205.00
Analyst Consensus
$94.00
Is SAH a Buy or Sell Right Now?
Thesis
- •Revenue growing 6.5% YoY with ACCELERATING trend — accelerating momentum.
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for SAH.
Start Free Trial →Is SAH Overvalued or Undervalued?
Valuation Verdict
UNDERVALUED
Methods Used
P/E Forward, P/B, Analyst Consensus
Fair Value
$93.36
36
Moat Score
NONE
6/9
Piotroski Score
N/A
Altman Z-Score
What Is Smart Money Doing with SAH?
Insider Signal
NEUTRAL
5 buys / 5 sells (90d)
Congress Signal
NEUTRAL
0 buys / 0 sells (90d)
Institutional
N/A
Short Squeeze Risk
HIGH
Signal: HIGH_SHORT_INTEREST
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| Rusnak Paul P. | 10% owner | Buy | 12,555 | $752K | Oct 14, 2026 |
| Rusnak Paul P. | 10% owner | Buy | 13,701 | $819K | Oct 7, 2026 |
| Rusnak Paul P. | 10% owner | Buy | 1,119 | $67K | Oct 6, 2026 |
| Rusnak Paul P. | 10% owner | Buy | 27,756 | $1.7M | Oct 5, 2026 |
| Rusnak Paul P. | 10% owner | Buy | 21,645 | $1.3M | Oct 1, 2026 |
| DYKE JEFF | director officer | Sale | 35,114 | $3.0M | Jun 10, 2026 |
| DYKE JEFF | director officer | Sale | 14,886 | $1.3M | Jun 9, 2026 |
| DYKE JEFF | director officer | Sale | 50,000 | $4.1M | Jun 8, 2026 |
| Byrd Heath | officer | Sale | 5,061 | $430K | Jun 2, 2026 |
| Byrd Heath | officer | Sale | 9,526 | $810K | May 28, 2026 |
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Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →SAH Growth Story
Revenue YoY
6.5%
3yr Revenue CAGR
2.7%
EPS Growth YoY
-44.66%
FCF Growth YoY
634.6%
Revenue Trend
ACCELERATING
Dark Pool Trades for SAH
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for SAH, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 15:18:32 | $61.53 | 1,093 | $$67K | MIDPOINT |
| 14:54:22 | $61.95 | 2,306 | $$143K | BUY |
| 21:00:25 | $62.22 | 1,364 | $$85K | SELL |
| 14:40:03 | $63.17 | 1,215 | $$77K | MIDPOINT |
| 14:40:02 | $63.17 | 2,382 | $$150K | BUY |
5 dark pool trades shown · $$522K preview volume
Real-time institutional flow, block trades, and net positioning
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for SONIC AUTOMOTIVE INC (SAH) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (3 articles analyzed), and SEC filing intelligence...
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →SAH — frequently asked questions
What is SAH stock price today?
SONIC AUTOMOTIVE INC (SAH) is at $63.23, up 1.62% (+$1.01) at the Nov 11, 2026 close.
Why is SAH stock moving today?
Latest SAH news — Nov 6, 2026: EchoPark Automotive starts biggest marketing campaign, adds Orlando market · Nov 4, 2026: JP Morgan keeps Underweight rating on Sonic Automotive, cuts price target to $58
What is the SAH price target?
The average analyst price target for SAH is $94.00, ranging from $57 to $205, based on 10 analysts. Latest: Citigroup maintains on Nov 2, 2026.
What do analysts rate SAH?
Analyst ratings for SAH: 0 Buy, 21 Hold, 1 Sell — consensus Hold.
Did SAH beat earnings?
SAH last reported on Oct 29, 2026: EPS $1.30 vs $1.66 expected — a miss of 21.7%.
What is SAH's P/E ratio?
SAH trades at a P/E of 9.7 vs a Consumer Cyclical average of 18.4.
Does SAH pay a dividend?
Yes. SAH's dividend yield is 2.32%.
How much debt does SAH have?
SONIC AUTOMOTIVE INC reported $1.7B of debt and $11M of cash (Sep 30, 2026).
What are SAH support and resistance levels?
Support: $62.88, $58.81, $54.11. Resistance: $66.26, $71.10, $74.28.
What are insiders doing with SAH?
Insider activity: NEUTRAL, 5 buys and 5 sells in the last 90 days.
What is the latest news on SAH?
Nov 6, 2026: EchoPark Automotive starts biggest marketing campaign, adds Orlando market · Nov 4, 2026: JP Morgan keeps Underweight rating on Sonic Automotive, cuts price target to $58 · Nov 4, 2026: Barclays keeps Equal-Weight on Sonic Automotive, cuts target to $73