ROL today
$38.47+$0.05 (+0.13%)close Nov 11, 2026Trend
DailyUptrend (confirmed)
4 hourStrong Bullish
1 hourBullish
15 minBullish
5 minStrong Bullish
Daily trend turns down below $32.48
Key levels
Resistance$41.50
Resistance$40.15
Support$37.73
Support$35.57
Latest news & SEC filings
AnalystCitigroup Upgrades Rollins to Buy
AnalystWells Fargo keeps Underweight rating on Rollins, lifts price target to $30
AnalystCitigroup upgrades Rollins to Buy, price target raised to $49
All ROL news →About Rollins
Rollins provides pest and wildlife control services and termite protection to residential and commercial customers. Its offerings include ongoing pest prevention, termite treatments, and ancillary services such as exclusion work and crawlspace remediation. The company operates through brands including Orkin, HomeTeam Pest Defense, Clark Pest Control, and Critter Control, serving customers worldwide through both corporate-run and franchise branches.
Based on the company's 10-K filed Feb 12, 2026.
NYSE · Industrials
ROLLINS INC (ROL)
What Is the Price Target for ROL?
SEPT Low Target
$30.00
SEPT Mid Target
$35.00
SEPT High Target
$56.00
Analyst Consensus
$35.00
Is ROL a Buy or Sell Right Now?
Thesis
- •Revenue growing 11.0% YoY with STABLE trend — consistent growth.
AI-Powered Trading Signals
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for ROL.
Start Free Trial →Is ROL Overvalued or Undervalued?
Valuation Verdict
OVERVALUED
Methods Used
P/E Forward, P/B, Analyst Consensus
Fair Value
$29.41
42
Moat Score
NARROW
5/9
Piotroski Score
8.4
Altman Z-Score
What Is Smart Money Doing with ROL?
Insider Signal
NEUTRAL
0 buys / 1 sells (90d)
Congress Signal
BUYING
9 buys / 6 sells (90d)
Institutional
N/A
Short Squeeze Risk
MEDIUM
Signal: NEUTRAL
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| Gary W. Rollins Voting Trust U/A dated September 14, 1994 | 10% owner | Sale | 145,284,066 | - | Sep 17, 2026 |
| Gary W. Rollins Voting Trust U/A dated September 14, 1994 | 10% owner | Sale | 3,945,035 | - | Sep 17, 2026 |
| Gary W. Rollins Voting Trust U/A dated September 14, 1994 | 10% owner | Sale | 744,963 | - | Sep 17, 2026 |
| Gary W. Rollins Voting Trust U/A dated September 14, 1994 | 10% owner | Sale | 2,235,811 | - | Sep 17, 2026 |
| Gary W. Rollins Voting Trust U/A dated September 14, 1994 | 10% owner | Sale | 8,028,982 | - | Sep 17, 2026 |
| Harkins William Wayne II | officer | Sale | 357 | $19K | Apr 1, 2026 |
| Harkins William Wayne II | officer | Buy | 6,112 | - | Feb 20, 2026 |
Track Smart Money Across 4,000+ Stocks
Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →ROL Growth Story
Revenue YoY
11.0%
3yr Revenue CAGR
11.7%
EPS Growth YoY
13.54%
FCF Growth YoY
12.1%
Revenue Trend
STABLE
Dark Pool Trades for ROL
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for ROL, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 21:28:26 | $38.47 | 4,644 | $$179K | BUY |
| 21:00:31 | $38.47 | 2,436 | $$94K | BUY |
| 21:00:30 | $38.47 | 2,587 | $$100K | BUY |
| 21:00:29 | $38.47 | 2,776 | $$107K | BUY |
| 21:00:27 | $38.47 | 4,736 | $$182K | BUY |
5 dark pool trades shown · $$661K preview volume
Real-time institutional flow, block trades, and net positioning
Options Flow for ROL
PREVIEWSEPT Investing provides real-time options flow tracking for ROL, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.
| Type | Strike | Expiry | DTE | Premium | Size | Trade |
|---|---|---|---|---|---|---|
| CALL | $40 | Feb 19 | 100 | $$600 | 3 | SWEEP |
| CALL | $30 | Jan 19 | 800 | $$1280 | 1 | SWEEP |
| PUT | $37.5 | Nov 20 | 9 | $$2100 | 60 | SWEEP |
3 options trades shown · 67% calls
Unusual activity, GEX levels, max pain, and dealer positioning
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for ROLLINS INC (ROL) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (2 articles analyzed), and SEC filing intelligence...
AI-Powered Trading Signals.
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →ROL — frequently asked questions
What is ROL stock price today?
ROLLINS INC (ROL) is at $38.47, up 0.13% (+$0.05) at the Nov 11, 2026 close.
Why is ROL stock moving today?
Latest ROL news — Nov 9, 2026: Citigroup Upgrades Rollins to Buy · Nov 9, 2026: Wells Fargo keeps Underweight rating on Rollins, lifts price target to $30
What is the ROL price target?
The average analyst price target for ROL is $35.00, ranging from $30 to $56, based on 14 analysts. Latest: Wells Fargo maintains on Nov 9, 2026.
What do analysts rate ROL?
Analyst ratings for ROL: 8 Buy, 9 Hold, 2 Sell — consensus Buy.
Did ROL beat earnings?
ROL last reported on Oct 21, 2026: EPS $0.33 vs $0.34 expected — a miss of 4.3%.
What is ROL's P/E ratio?
ROL trades at a P/E of 35.5 vs a Industrials average of 25.5.
Does ROL pay a dividend?
Yes. ROL's dividend yield is 1.13%.
How much debt does ROL have?
ROLLINS INC reported $488M of debt and $129M of cash (Sep 30, 2026).
What are ROL support and resistance levels?
Support: $37.73, $35.57, $33.26. Resistance: $40.15, $41.50, $44.09.
What are insiders doing with ROL?
Insider activity: NEUTRAL, 0 buys and 1 sells in the last 90 days.
What is the latest news on ROL?
Nov 9, 2026: Citigroup Upgrades Rollins to Buy · Nov 9, 2026: Wells Fargo keeps Underweight rating on Rollins, lifts price target to $30 · Nov 9, 2026: Citigroup upgrades Rollins to Buy, price target raised to $49