RCKY today
$52.89-$0.64 (-1.20%)close Nov 11, 2026Trend
DailyUptrend (confirmed)
4 hourBearish
1 hourBearish
15 minBearish
5 minConsolidating
Daily trend turns down below $44.45
Key levels
Resistance$55.38
Resistance$53.01
Support$50.73
Support$47.46
Latest news & SEC filings
EarningsRocky Brands posts third quarter 2026 financial results
AnalystBaird keeps Neutral rating on Rocky Brands, lifts target to $52
All RCKY news →About Rocky Brands
Rocky Brands designs, produces, and markets footwear and clothing under labels such as Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and the licensed Michelin brand. It targets work, outdoor, western, commercial military, duty, and military buyers, selling through wholesale retailers, its own e-commerce sites, an employer safety-shoe program, and a shop in Ohio. The company also pursues footwear contracts with the armed forces and private-label customers. Its reach covers North America, Europe, and parts of Asia.
Based on the company's 10-K filed Mar 11, 2026.
Nasdaq · Consumer Cyclical
ROCKY BRANDS, INC. (RCKY)
What Is the Price Target for RCKY?
SEPT Low Target
$42.50
SEPT Mid Target
$50.00
SEPT High Target
$57.50
Analyst Consensus
$50.00
Is RCKY a Buy or Sell Right Now?
Thesis
- •Revenue growing 6.2% YoY with ACCELERATING trend — accelerating momentum.
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for RCKY.
Start Free Trial →Is RCKY Overvalued or Undervalued?
Valuation Verdict
UNDERVALUED
Methods Used
P/E Forward, P/B, PEG, Analyst Consensus
Fair Value
$70.41
46
Moat Score
NARROW
7/9
Piotroski Score
3.1
Altman Z-Score
What Is Smart Money Doing with RCKY?
Insider Signal
NEUTRAL
0 buys / 0 sells (90d)
Congress Signal
NEUTRAL
0 buys / 0 sells (90d)
Institutional
DISTRIBUTING
Short Squeeze Risk
MEDIUM
Signal: NEUTRAL
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| Winbigler Tracie A. | director | Buy | 436 | - | Oct 1, 2026 |
| Smith Dwight Eric | director | Buy | 436 | - | Oct 1, 2026 |
| Moore Robert Burton Jr. | director | Buy | 436 | - | Oct 1, 2026 |
| LOVELAND CURTIS A | director officer | Buy | 436 | - | Oct 1, 2026 |
| Jordan William L | director | Buy | 436 | - | Oct 1, 2026 |
| Haning G Courtney | director | Buy | 436 | - | Oct 1, 2026 |
| Hahn Robyn R. | director | Buy | 436 | - | Oct 1, 2026 |
| Finn Michael L | director | Buy | 436 | - | Oct 1, 2026 |
Track Smart Money Across 4,000+ Stocks
Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →RCKY Growth Story
Revenue YoY
6.2%
3yr Revenue CAGR
N/A%
EPS Growth YoY
94.74%
FCF Growth YoY
-79.8%
Revenue Trend
ACCELERATING
Dark Pool Trades for RCKY
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for RCKY, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 20:24:01 | $53.13 | 1,093 | $$58K | BUY |
| 17:24:28 | $52.88 | 5,000 | $$264K | SELL |
| 18:21:17 | $52.47 | 1,200 | $$63K | BUY |
| 14:45:13 | $54.50 | 1,000 | $$55K | SELL |
| 15:41:49 | $50.84 | 1,525 | $$78K | SELL |
5 dark pool trades shown · $$517K preview volume
Real-time institutional flow, block trades, and net positioning
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for ROCKY BRANDS, INC. (RCKY) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (3 articles analyzed), and SEC filing intelligence...
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →RCKY — frequently asked questions
What is RCKY stock price today?
ROCKY BRANDS, INC. (RCKY) is at $52.89, down 1.20% (-$0.64) at the Nov 11, 2026 close.
Why is RCKY stock moving today?
Latest RCKY news — Nov 3, 2026: Rocky Brands posts third quarter 2026 financial results · Oct 28, 2026: Baird keeps Neutral rating on Rocky Brands, lifts target to $52
What is the RCKY price target?
The average analyst price target for RCKY is $50.00, ranging from $50 to $50, based on 1 analysts. Latest: Baird downgrade on Sep 14, 2026.
What do analysts rate RCKY?
Analyst ratings for RCKY: 0 Buy, 1 Hold, 1 Sell — consensus Hold.
Did RCKY beat earnings?
RCKY last reported on Oct 27, 2026: EPS $1.76 vs $1.50 expected — a beat of 17.3%.
What is RCKY's P/E ratio?
RCKY trades at a P/E of 15.4 vs a Consumer Cyclical average of 19.0.
Does RCKY pay a dividend?
Yes. RCKY's dividend yield is 2.11%.
How much debt does RCKY have?
ROCKY BRANDS, INC. reported $122M of debt and $3M of cash (Jun 30, 2026).
What are RCKY support and resistance levels?
Support: $50.73, $47.46, $44.45. Resistance: $53.01, $55.38, $57.27.
What are insiders doing with RCKY?
Insider activity: NEUTRAL, 0 buys and 0 sells in the last 90 days.
What is the latest news on RCKY?
Nov 3, 2026: Rocky Brands posts third quarter 2026 financial results · Oct 28, 2026: Baird keeps Neutral rating on Rocky Brands, lifts target to $52