PRPL today
$1.65+$0.03 (+2.17%)close Nov 12, 2026Trend
DailyDowntrend (confirmed)
4 hourStrong Bearish
1 hourStrong Bearish
15 minDescending Triangle
5 minDescending Triangle
Daily trend turns up above $10.00
Key levels
Resistance$3.57
Resistance$1.83
Latest news & SEC filings
NewsPurple Innovation Launches 'Grid Day' Event and 'Grid It Forward' Initiative
EarningsPurple Innovation posts Q3 2026 results
EarningsPurple Innovation holds Q3 2026 earnings call
GuidancePurple Innovation restates fiscal 2026 sales outlook of $420M to $440M
EarningsPurple Innovation posts wider Q3 loss than expected, revenue falls short
All PRPL news →About Purple
Purple designs and makes sleep and comfort products, including mattresses, pillows, sheets, mattress protectors, adjustable bases, and seat cushions. Its products use a proprietary gel technology originally created for medical settings. The company sells through its own website, showrooms, and contact center, as well as through wholesale retail partners. It operates mainly in the United States.
Based on the company's 10-K filed Mar 31, 2026.
Nasdaq · Consumer Cyclical
Purple Innovation, Inc. (PRPL)
What Is the Price Target for PRPL?
SEPT Low Target
$0.72
SEPT Mid Target
$0.85
SEPT High Target
$0.98
Analyst Consensus
$0.85
Is PRPL a Buy or Sell Right Now?
Thesis
- •Revenue growing -3.9% YoY with ACCELERATING trend — accelerating momentum.
AI-Powered Trading Signals
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for PRPL.
Start Free Trial →Is PRPL Overvalued or Undervalued?
Valuation Verdict
OVERVALUED
Methods Used
PEG, Analyst Consensus
Fair Value
$-13.67
56
Moat Score
NARROW
4/9
Piotroski Score
-1.3
Altman Z-Score
What Is Smart Money Doing with PRPL?
Insider Signal
NEUTRAL
1 buys / 0 sells (90d)
Congress Signal
NEUTRAL
0 buys / 0 sells (90d)
Institutional
N/A
Short Squeeze Risk
LOW
Signal: NEUTRAL
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Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →PRPL Growth Story
Revenue YoY
-3.9%
3yr Revenue CAGR
-6.5%
EPS Growth YoY
-47.25%
FCF Growth YoY
-67.0%
Revenue Trend
ACCELERATING
Dark Pool Trades for PRPL
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for PRPL, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 18:27:00 | $1.68 | 1,000 | $$2K | SELL |
| 20:46:32 | $1.80 | 5,000 | $$9K | BUY |
| 18:26:43 | $1.80 | 1,146 | $$2K | SELL |
| 18:23:22 | $1.82 | 3,400 | $$6K | SELL |
| 18:23:22 | $1.82 | 1,600 | $$3K | SELL |
5 dark pool trades shown · $$22K preview volume
Real-time institutional flow, block trades, and net positioning
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for Purple Innovation, Inc. (PRPL) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (1 articles analyzed), and SEC filing intelligence...
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →PRPL — frequently asked questions
What is PRPL stock price today?
Purple Innovation, Inc. (PRPL) is at $1.65, up 2.17% (+$0.03) at the Nov 12, 2026 close.
Why is PRPL stock moving today?
Latest PRPL news — Nov 7, 2026: Purple Innovation Launches 'Grid Day' Event and 'Grid It Forward' Initiative · Nov 5, 2026: Purple Innovation posts Q3 2026 results
What is the PRPL price target?
The average analyst price target for PRPL is $0.85, ranging from $1 to $1, based on 1 analysts. Latest: UBS maintains on Apr 1, 2026.
What do analysts rate PRPL?
Analyst ratings for PRPL: 0 Buy, 1 Hold, 0 Sell — consensus Hold.
Did PRPL beat earnings?
PRPL last reported on Aug 10, 2026: EPS -$1.52 vs -$2.18 expected — a beat of 30.3%.
What is PRPL's P/E ratio?
PRPL trades at a P/E of 4.5 vs a Consumer Cyclical average of 20.0.
Does PRPL pay a dividend?
PRPL does not currently pay a dividend.
What are PRPL support and resistance levels?
Resistance: $1.83, $3.57, $6.23.
What are insiders doing with PRPL?
Insider activity: NEUTRAL, 1 buys and 0 sells in the last 90 days.
What is the latest news on PRPL?
Nov 7, 2026: Purple Innovation Launches 'Grid Day' Event and 'Grid It Forward' Initiative · Nov 5, 2026: Purple Innovation posts Q3 2026 results · Nov 4, 2026: Purple Innovation holds Q3 2026 earnings call