PRMB today
$23.81-$0.19 (-0.79%)close Nov 12, 2026Trend
DailyDowntrend (confirmed)
4 hourLeaning Bearish
1 hourBearish
15 minSymmetric Triangle
5 minBearish
Daily trend turns up above $19.43
Key levels
Resistance$25.16
Resistance$24.14
Support$23.32
Support$22.42
Latest news & SEC filings
AnalystJ.P. Morgan keeps Buy rating on Primo Brands, lifts price target
AnalystJP Morgan keeps Overweight on Primo Brands, lifts target to $27
AnalystMorgan Stanley keeps Overweight rating on Primo Brands
AnalystMorgan Stanley keeps Overweight rating on Primo Brands, cuts target to $28
All PRMB news →About Primo Brands
Primo Brands sells bottled water and related drinks throughout the United States and Canada. Its lineup includes spring, purified, sparkling, and flavored waters, plus water dispensers and filtration systems, marketed under names such as Poland Spring, Pure Life, Arrowhead, and Saratoga. Customers buy through grocery and convenience stores, home and office delivery, exchange and refill locations, and online channels.
Based on the company's 10-K filed Feb 27, 2026.
NYSE · Consumer Defensive
Primo Brands Corp (PRMB)
What Is the Price Target for PRMB?
SEPT Low Target
$19.00
SEPT Mid Target
$27.50
SEPT High Target
$31.00
Analyst Consensus
$27.50
Is PRMB a Buy or Sell Right Now?
Thesis
- •Revenue growing 29.3% YoY with ACCELERATING trend — accelerating momentum.
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Valuation Verdict
FAIR
Methods Used
P/E Forward, P/B, Analyst Consensus
Fair Value
$25.73
29
Moat Score
NONE
5/9
Piotroski Score
1.2
Altman Z-Score
What Is Smart Money Doing with PRMB?
Insider Signal
NEUTRAL
2 buys / 2 sells (90d)
Congress Signal
SELLING
0 buys / 2 sells (90d)
Institutional
N/A
Short Squeeze Risk
HIGH
Signal: HIGH_SHORT_INTEREST
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| FOSS ERIC J | director officer | Sale | 20,514 | $459K | Nov 7, 2026 |
| FOSS ERIC J | director officer | Buy | 83,900 | $2.0M | Aug 10, 2026 |
| FOSS ERIC J | director officer | Buy | 100 | $2K | Aug 10, 2026 |
| ORCP III DE TopCo GP, LLC | 10% owner | Sale | 20,410,340 | $497.4M | Aug 7, 2026 |
| Lee Tony W | director 10% owner | Sale | 20,410,340 | $497.4M | Aug 7, 2026 |
| Sudhanshu Priyadarshi | director | Buy | 5,712 | - | Jul 14, 2026 |
| Brimmer Andrea C | director | Buy | 7,197 | - | May 15, 2026 |
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Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
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Revenue YoY
29.3%
3yr Revenue CAGR
14.5%
EPS Growth YoY
328.57%
FCF Growth YoY
-3.4%
Revenue Trend
ACCELERATING
Dark Pool Trades for PRMB
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for PRMB, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 21:04:19 | $23.81 | 17,596 | $$419K | SELL |
| 21:00:44 | $23.81 | 7,682 | $$183K | SELL |
| 21:00:44 | $23.81 | 1,446 | $$34K | SELL |
| 21:00:44 | $23.81 | 7,934 | $$189K | SELL |
| 21:00:44 | $23.81 | 1,217 | $$29K | SELL |
5 dark pool trades shown · $$854K preview volume
Real-time institutional flow, block trades, and net positioning
Options Flow for PRMB
PREVIEWSEPT Investing provides real-time options flow tracking for PRMB, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.
| Type | Strike | Expiry | DTE | Premium | Size | Trade |
|---|---|---|---|---|---|---|
| CALL | $20 | Nov 20 | 8 | $$395 | 1 | SWEEP |
| CALL | $23 | Nov 20 | 8 | $$105 | 1 | SWEEP |
| CALL | $22 | Nov 20 | 8 | $$400 | 2 | SWEEP |
| CALL | $23 | Nov 20 | 8 | $$105 | 1 | SWEEP |
| CALL | $20 | Nov 20 | 8 | $$395 | 1 | SWEEP |
5 options trades shown · 100% calls
Unusual activity, GEX levels, max pain, and dealer positioning
What Traders Are Saying About PRMB
2 postsSEPT Investing hosts an active community of 3,500+ traders sharing real-time analysis, trade setups, and market discussion for PRMB. Join verified traders discussing price action, dark pool alerts, options flow, and AI-powered market intelligence.
Zone Setup -- $PRMB (Primo Brands Corp) Price: $24.68 | Zone: $24.61 to $25.28 Conviction: HIGH | Analyst upside: +1.3% Near support (10% of range) — reversal watch. Strong positive news (2+ vs 0-)
SEPT Brain on $PRMB -- Bearish Consecutive selling days -- PRMB under pressure. Uptrend holds while above $24.51. $30 psychological level is the next resistance to watch. The Play: Three scenarios f...
Join 3,500+ traders discussing PRMB in real-time
Trade ideas, setups, dark pool alerts, and AI-powered analysis
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for Primo Brands Corp (PRMB) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (1 articles analyzed), and SEC filing intelligence...
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Try SEPT Free for 7 Days →PRMB — frequently asked questions
What is PRMB stock price today?
Primo Brands Corp (PRMB) is at $23.81, down 0.79% (-$0.19) at the Nov 12, 2026 close.
Why is PRMB stock moving today?
Latest PRMB news — Nov 10, 2026: J.P. Morgan keeps Buy rating on Primo Brands, lifts price target · Nov 10, 2026: JP Morgan keeps Overweight on Primo Brands, lifts target to $27
What is the PRMB price target?
The average analyst price target for PRMB is $27.50, ranging from $19 to $31, based on 6 analysts. Latest: JP Morgan maintains on Nov 10, 2026.
What do analysts rate PRMB?
Analyst ratings for PRMB: 1 Buy, 12 Hold, 0 Sell — consensus Hold.
Did PRMB beat earnings?
PRMB last reported on Nov 5, 2026: EPS $0.34 vs $0.42 expected — a miss of 18.3%.
What is PRMB's P/E ratio?
PRMB trades at a P/E of 42.2 vs a Consumer Defensive average of 20.6.
Does PRMB pay a dividend?
Yes. PRMB's dividend yield is 2.48%.
What are PRMB support and resistance levels?
Support: $23.32, $22.42, $21.56. Resistance: $24.14, $25.16, $26.21.
What are insiders doing with PRMB?
Insider activity: NEUTRAL, 2 buys and 2 sells in the last 90 days.
What is the latest news on PRMB?
Nov 10, 2026: J.P. Morgan keeps Buy rating on Primo Brands, lifts price target · Nov 10, 2026: JP Morgan keeps Overweight on Primo Brands, lifts target to $27 · Nov 9, 2026: Morgan Stanley keeps Overweight rating on Primo Brands