PRI today
$291.25-$0.71 (-0.24%)close Nov 13, 2026Trend
DailyUptrend (starting)
4 hourBearish
1 hourAscending Triangle
15 minBearish
5 minConsolidating
Daily trend turns down below $269.44
Key levels
Resistance$307.00
Resistance$298.11
Support$280.20
Support$271.00
Latest news & SEC filings
SEC FilingPrimerica, Inc. filed an insider trading report (Form 4)
EarningsPrimerica Discusses Third-Quarter 2026 Results on Conference Call
EarningsPrimerica Posts Q3 2026 Results
SEC FilingPrimerica, Inc. filed a report on a major company event (Form 8-K)
All PRI news →About Primerica
Primerica is a financial services company that distributes insurance and investment products primarily to middle-income households in the United States and Canada. Its main offerings include term life insurance, mutual funds, annuities, and other financial products. The company sells through a network of independent representatives who also recruit new agents.
Based on the company's 10-K filed Feb 27, 2026.
NYSE · Financial
Primerica, Inc. (PRI)
What Is the Price Target for PRI?
SEPT Low Target
$272.00
SEPT Mid Target
$320.00
SEPT High Target
$368.00
Analyst Consensus
$320.00
Is PRI a Buy or Sell Right Now?
Thesis
- •Revenue growing 6.6% YoY with STABLE trend — consistent growth.
- •SEC filings signal active product innovation — 1 new product/expansion keywords detected in 10-K. R&D investment stable.
AI-Powered Trading Signals
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for PRI.
Start Free Trial →Is PRI Overvalued or Undervalued?
Valuation Verdict
UNDERVALUED
Methods Used
P/E Forward, P/B, PEG, Analyst Consensus
Fair Value
$360.39
45
Moat Score
NARROW
7/9
Piotroski Score
0.9
Altman Z-Score
What Is Smart Money Doing with PRI?
Insider Signal
NEUTRAL
0 buys / 2 sells (90d)
Congress Signal
SELLING
0 buys / 1 sells (90d)
Institutional
ACCUMULATING
Short Squeeze Risk
LOW
Signal: NEUTRAL
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| DAY CYNTHIA N | director | Buy | 83 | $24K | Sep 14, 2026 |
| Yastine Barbara A. | director | Buy | 58 | $16K | Jun 12, 2026 |
| Williams Donald R. | director | Buy | 42 | $12K | Jun 12, 2026 |
| DAY CYNTHIA N | director | Buy | 87 | $24K | Jun 12, 2026 |
| Cottle Amber Lynne | director | Buy | 12 | $3K | Jun 12, 2026 |
| Babbit Joel M. | director | Buy | 35 | $10K | Jun 12, 2026 |
| Williams Glenn J. | director officer | Sale | 1,500 | $421K | Jun 12, 2026 |
| DAY CYNTHIA N | director | Buy | 640 | $180K | May 21, 2026 |
| Yastine Barbara A. | director | Buy | 640 | $180K | May 21, 2026 |
| Wilson Darryl L. | director | Buy | 640 | $180K | May 21, 2026 |
Track Smart Money Across 4,000+ Stocks
Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →PRI Growth Story
Revenue YoY
6.6%
3yr Revenue CAGR
N/A%
EPS Growth YoY
67.1%
FCF Growth YoY
N/A%
Revenue Trend
STABLE
Dark Pool Trades for PRI
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for PRI, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 21:00:37 | $291.96 | 3,199 | $$934K | SELL |
| 20:14:48 | $293.24 | 1,435 | $$421K | BUY |
| 19:11:26 | $293.26 | 8,080 | $$2.4M | MIDPOINT |
| 21:42:16 | $295.61 | 2,213 | $$654K | BUY |
| 16:02:35 | $296.94 | 1,014 | $$301K | MIDPOINT |
5 dark pool trades shown · $$4.7M preview volume
Real-time institutional flow, block trades, and net positioning
What Traders Are Saying About PRI
2 postsSEPT Investing hosts an active community of 3,500+ traders sharing real-time analysis, trade setups, and market discussion for PRI. Join verified traders discussing price action, dark pool alerts, options flow, and AI-powered market intelligence.
PRI declared a quarterly dividend of $1.2, ex-date Fri Nov 20, payable Mon Dec 14.
Smart Money Moves $LCLN — Heidloff Theodore J. | Sale $DFTX — Wiley Matthew T. | Sale $DFTX — Sullivan Mark | Sale $DFTX — Roberts Brandi | Sale $PRI — DAY CYNTHIA N | Sale $24K
Join 3,500+ traders discussing PRI in real-time
Trade ideas, setups, dark pool alerts, and AI-powered analysis
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for Primerica, Inc. (PRI) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (1 articles analyzed), and SEC filing intelligence...
AI-Powered Trading Signals.
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →PRI — frequently asked questions
What is PRI stock price today?
Primerica, Inc. (PRI) is at $291.25, down 0.24% (-$0.71) at the Nov 13, 2026 close.
Why is PRI stock moving today?
Latest PRI news — Nov 9, 2026: Primerica, Inc. filed an insider trading report (Form 4) · Nov 5, 2026: Primerica Discusses Third-Quarter 2026 Results on Conference Call
What is the PRI price target?
The average analyst price target for PRI is $320.00, ranging from $268 to $360, based on 5 analysts. Latest: Truist Securities downgrade on Aug 27, 2026.
What do analysts rate PRI?
Analyst ratings for PRI: 0 Buy, 8 Hold, 0 Sell — consensus Hold.
Did PRI beat earnings?
PRI last reported on Aug 5, 2026: EPS $6.41 vs $6.03 expected — a beat of 6.3%.
What is PRI's P/E ratio?
PRI trades at a P/E of 12.2 vs a Financial average of 324.0.
Does PRI pay a dividend?
Yes. PRI's dividend yield is 1.61%.
What are PRI support and resistance levels?
Support: $280.20, $271.00, $263.35. Resistance: $298.11, $307.00, $316.77.
What are insiders doing with PRI?
Insider activity: NEUTRAL, 0 buys and 2 sells in the last 90 days.
What is the latest news on PRI?
Nov 9, 2026: Primerica, Inc. filed an insider trading report (Form 4) · Nov 5, 2026: Primerica Discusses Third-Quarter 2026 Results on Conference Call · Nov 4, 2026: Primerica Posts Q3 2026 Results