PLNT today
$60.15-$1.04 (-1.70%)close Nov 12, 2026Trend
DailyDowntrend (confirmed)
4 hourLeaning Bearish
1 hourBearish
15 minLeaning Bearish
5 minBearish
Daily trend turns up above $68.47
Key levels
Resistance$68.47
Resistance$63.41
Support$57.40
Support$53.78
Latest news & SEC filings
AnalystTD Cowen keeps Hold on Planet Fitness, lifts price target
AnalystTD Cowen keeps Hold rating on Planet Fitness, lifts target to $61
AnalystRBC Hikes Its Valuation Target for Planet Fitness to $70
All PLNT news →About Planet Fitness
Planet Fitness is a franchisor and operator of fitness centers. Its clubs offer cardio and strength-training equipment, free small-group fitness instruction, and membership tiers including a standard plan and a premium plan with access to all locations, guest privileges, and amenities such as massage chairs and tanning. The company operates in the United States, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain, with most locations owned by franchisees.
Based on the company's 10-K filed Feb 25, 2026.
NYSE · Consumer Cyclical
Planet Fitness, Inc. (PLNT)
What Is the Price Target for PLNT?
SEPT Low Target
$45.00
SEPT Mid Target
$62.00
SEPT High Target
$95.00
Analyst Consensus
$62.00
Is PLNT a Buy or Sell Right Now?
Thesis
- •Revenue growing 12.1% YoY with STABLE trend — consistent growth.
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Start Free Trial →Is PLNT Overvalued or Undervalued?
Valuation Verdict
FAIR
Methods Used
P/E Forward, Analyst Consensus
Fair Value
$62.12
26
Moat Score
NONE
6/9
Piotroski Score
N/A
Altman Z-Score
What Is Smart Money Doing with PLNT?
Insider Signal
NEUTRAL
1 buys / 0 sells (90d)
Congress Signal
NEUTRAL
0 buys / 0 sells (90d)
Institutional
N/A
Short Squeeze Risk
MEDIUM
Signal: NEUTRAL
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| RATHKE FRANCES G | director | Buy | 657 | - | Oct 1, 2026 |
| Spinelli Stephen JR | director | Buy | 910 | - | Oct 1, 2026 |
| Beard, Stephen W. | director | Buy | 522 | - | Oct 1, 2026 |
| Singh Harmit J | director | Buy | 552 | - | Oct 1, 2026 |
| Tanco Christopher | director | Buy | 537 | - | Oct 1, 2026 |
| Anderson Enshalla | director | Buy | 627 | - | Oct 1, 2026 |
| Keating Colleen | director officer | Sale | 22,494 | $1.1M | Jun 10, 2026 |
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Revenue YoY
12.1%
3yr Revenue CAGR
12.2%
EPS Growth YoY
N/A
FCF Growth YoY
34.9%
Revenue Trend
STABLE
Dark Pool Trades for PLNT
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for PLNT, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 21:00:29 | $60.15 | 2,343 | $$141K | BUY |
| 21:00:29 | $60.15 | 1,820 | $$109K | BUY |
| 21:00:29 | $60.15 | 1,100 | $$66K | BUY |
| 21:00:05 | $60.15 | 1,661 | $$100K | BUY |
| 21:00:05 | $60.15 | 2,139 | $$129K | BUY |
5 dark pool trades shown · $$545K preview volume
Real-time institutional flow, block trades, and net positioning
Options Flow for PLNT
PREVIEWSEPT Investing provides real-time options flow tracking for PLNT, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.
| Type | Strike | Expiry | DTE | Premium | Size | Trade |
|---|---|---|---|---|---|---|
| CALL | $62.5 | Jan 15 | 64 | $$1900 | 5 | SWEEP |
| CALL | $62.5 | Jan 15 | 64 | $$1900 | 5 | SWEEP |
| CALL | $62.5 | Jan 15 | 64 | $$380 | 1 | SWEEP |
| CALL | $62.5 | Jan 15 | 64 | $$380 | 1 | SWEEP |
| CALL | $62.5 | Jan 15 | 64 | $$380 | 1 | SWEEP |
5 options trades shown · 100% calls
Unusual activity, GEX levels, max pain, and dealer positioning
What Traders Are Saying About PLNT
1 postsSEPT Investing hosts an active community of 3,500+ traders sharing real-time analysis, trade setups, and market discussion for PLNT. Join verified traders discussing price action, dark pool alerts, options flow, and AI-powered market intelligence.
SEPT Brain on $PLNT -- Bearish Consecutive selling days -- PLNT under pressure. Uptrend holds while above $49.16. $55 psychological level is the next resistance to watch. The Play: Below $62.91 star...
Join 3,500+ traders discussing PLNT in real-time
Trade ideas, setups, dark pool alerts, and AI-powered analysis
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for Planet Fitness, Inc. (PLNT) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (1 articles analyzed), and SEC filing intelligence...
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Try SEPT Free for 7 Days →PLNT — frequently asked questions
What is PLNT stock price today?
Planet Fitness, Inc. (PLNT) is at $60.15, down 1.70% (-$1.04) at the Nov 12, 2026 close.
Why is PLNT stock moving today?
Latest PLNT news — Nov 9, 2026: TD Cowen keeps Hold on Planet Fitness, lifts price target · Nov 9, 2026: TD Cowen keeps Hold rating on Planet Fitness, lifts target to $61
What is the PLNT price target?
The average analyst price target for PLNT is $62.00, ranging from $45 to $95, based on 13 analysts. Latest: Morgan Stanley maintains on Oct 27, 2026.
What do analysts rate PLNT?
Analyst ratings for PLNT: 0 Buy, 19 Hold, 2 Sell — consensus Hold.
Did PLNT beat earnings?
PLNT last reported on Aug 6, 2026: EPS $0.88 vs $0.85 expected — a beat of 3.8%.
Does PLNT pay a dividend?
Yes. PLNT's dividend yield is 0.02%.
How much debt does PLNT have?
Planet Fitness, Inc. reported $2.5B of debt and $298M of cash (Jun 30, 2026).
What are PLNT support and resistance levels?
Support: $57.40, $53.78, $51.13. Resistance: $63.41, $68.47, $73.01.
What are insiders doing with PLNT?
Insider activity: NEUTRAL, 1 buys and 0 sells in the last 90 days.
What is the latest news on PLNT?
Nov 9, 2026: TD Cowen keeps Hold on Planet Fitness, lifts price target · Nov 9, 2026: TD Cowen keeps Hold rating on Planet Fitness, lifts target to $61 · Nov 6, 2026: RBC Hikes Its Valuation Target for Planet Fitness to $70