PFG today
$113.95-$0.73 (-0.64%)close Nov 12, 2026Trend
DailyDowntrend (starting)
4 hourLeaning Bearish
1 hourSymmetric Triangle
15 minDescending Triangle
5 minDescending Triangle
Daily trend turns up above $121.18
Key levels
Resistance$119.12
Resistance$115.80
Support$110.82
Support$106.27
Latest news & SEC filings
MacroSurvey From Principal Finds U.S. Business Mood Weaker
SEC FilingPrincipal Financial Group Inc filed an insider trading report (Form 4)
NewsPrincipal Financial Group announces business updates and raises dividend
AnalystPiper Sandler keeps Overweight on Principal Financial, cuts target to $125
All PFG news →About Principal
Principal Financial Group is a financial services company that offers retirement, asset management, and workplace benefits and protection products. It serves businesses, individuals, and institutional clients through segments including Retirement and Income Solutions, Principal Asset Management, and Benefits and Protection. The company operates in the United States and select international markets, providing services such as employer-sponsored retirement savings programs, pension solutions, annuities, mutual funds, and group dental, life, and disability insurance.
Based on the company's 10-K filed Feb 18, 2026.
Nasdaq · Financial
PRINCIPAL FINANCIAL GROUP INC (PFG)
What Is the Price Target for PFG?
SEPT Low Target
$86.00
SEPT Mid Target
$108.00
SEPT High Target
$125.00
Analyst Consensus
$108.00
Is PFG a Buy or Sell Right Now?
Thesis
- •Revenue growing -3.1% YoY with ACCELERATING trend — accelerating momentum.
- •Smart money flows are positive — institutional and insider activity shows net buying.
AI-Powered Trading Signals
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for PFG.
Start Free Trial →Is PFG Overvalued or Undervalued?
Valuation Verdict
OVERVALUED
Methods Used
P/E Forward, P/B, Analyst Consensus
Fair Value
$101.85
35
Moat Score
NONE
4/9
Piotroski Score
0.2
Altman Z-Score
What Is Smart Money Doing with PFG?
Insider Signal
NEUTRAL
0 buys / 0 sells (90d)
Congress Signal
BUYING
1 buys / 0 sells (90d)
Institutional
N/A
Short Squeeze Risk
HIGH
Signal: HIGH_SHORT_INTEREST
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| LITTLEFIELD CHRISTOPHER J | officer | Buy | 51,285 | $2.7M | Nov 4, 2026 |
| LITTLEFIELD CHRISTOPHER J | officer | Sale | 51,285 | $6.0M | Nov 4, 2026 |
| Auerbach Jonathan | director | Buy | 161 | - | Sep 25, 2026 |
| Beams Mary E. | director | Buy | 105 | - | Sep 25, 2026 |
| Muruzabal Claudio | director | Buy | 97 | - | Sep 25, 2026 |
| Nordin Diane C | director | Buy | 211 | - | Sep 25, 2026 |
| Pickerell Blair | director | Buy | 273 | - | Sep 25, 2026 |
| Richer Clare Stack | director | Buy | 138 | - | Sep 25, 2026 |
| Mitchell H Elizabeth | director | Buy | 78 | - | Sep 25, 2026 |
| Carter Miller Jocelyn | director | Buy | 648 | - | Sep 25, 2026 |
Track Smart Money Across 4,000+ Stocks
Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →PFG Growth Story
Revenue YoY
-3.1%
3yr Revenue CAGR
-3.8%
EPS Growth YoY
-21.41%
FCF Growth YoY
N/A%
Revenue Trend
ACCELERATING
Dark Pool Trades for PFG
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for PFG, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 17:39:11 | $114.01 | 1,714 | $$195K | BUY |
| 17:33:59 | $113.97 | 2,428 | $$277K | MIDPOINT |
| 16:52:16 | $114.24 | 2,000 | $$228K | SELL |
| 16:43:17 | $114.10 | 1,270 | $$145K | SELL |
| 16:13:37 | $114.40 | 1,747 | $$200K | SELL |
5 dark pool trades shown · $$1.0M preview volume
Real-time institutional flow, block trades, and net positioning
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for PRINCIPAL FINANCIAL GROUP INC (PFG) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (1 articles analyzed), and SEC filing intelligence...
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →PFG — frequently asked questions
What is PFG stock price today?
PRINCIPAL FINANCIAL GROUP INC (PFG) is at $113.95, down 0.64% (-$0.73) at the Nov 12, 2026 close.
Why is PFG stock moving today?
Latest PFG news — Nov 11, 2026: Survey From Principal Finds U.S. Business Mood Weaker · Nov 5, 2026: Principal Financial Group Inc filed an insider trading report (Form 4)
What is the PFG price target?
The average analyst price target for PFG is $108.00, ranging from $86 to $125, based on 12 analysts. Latest: Wells Fargo maintains on Oct 28, 2026.
What do analysts rate PFG?
Analyst ratings for PFG: 0 Buy, 26 Hold, 3 Sell — consensus Hold.
Did PFG beat earnings?
PFG last reported on Oct 26, 2026: EPS $2.91 vs $2.43 expected — a beat of 19.8%.
What is PFG's P/E ratio?
PFG trades at a P/E of 13.1 vs a Financial average of 12.3.
Does PFG pay a dividend?
Yes. PFG's dividend yield is 3.44%.
How much debt does PFG have?
PRINCIPAL FINANCIAL GROUP INC reported $4.3B of debt and $4.5B of cash (Sep 30, 2026).
What are PFG support and resistance levels?
Support: $110.82, $106.27, $101.44. Resistance: $115.80, $119.12.
What are insiders doing with PFG?
Insider activity: NEUTRAL, 0 buys and 0 sells in the last 90 days.
What is the latest news on PFG?
Nov 11, 2026: Survey From Principal Finds U.S. Business Mood Weaker · Nov 5, 2026: Principal Financial Group Inc filed an insider trading report (Form 4) · Nov 2, 2026: Principal Financial Group announces business updates and raises dividend