NOW today
$100.66-$2.10 (-2.04%)close Nov 12, 2026Trend
DailyUptrend (confirmed)
4 hourStrong Bearish
1 hourBearish
15 minExpanding
5 minConsolidating
Daily trend turns down below $126.75
Key levels
Resistance$112.35
Resistance$103.51
Support$91.53
Support$83.58
Latest news & SEC filings
ProductReSource Point of Sale Expands Support Operations Using ServiceNow AI Platform
ProductServiceNow Launches Self-Running Customer Relationship Tool
DealKyndryl expands ServiceNow partnership for autonomous operations
ProductVirtual Storage Platform One gains ServiceNow compatibility, Hitachi Vantara says
ProductNicus releases a new tool on ServiceNow for tracking technology spend
All NOW news →About ServiceNow
ServiceNow provides a cloud-based platform that helps organizations digitize and automate workflows across departments. Its products cover IT service management, customer service, human resources, security operations, and low-code application development. The company also offers AI tools for workflow automation and governance. It serves enterprises and government agencies worldwide.
Based on the company's 10-K filed Jan 29, 2026.
NYSE · Technology
ServiceNow, Inc. (NOW)
What Is the Price Target for NOW?
SEPT Low Target
$110.00
SEPT Mid Target
$165.00
SEPT High Target
$201.00
Analyst Consensus
$165.00
Is NOW a Buy or Sell Right Now?
Thesis
- •Revenue growing 20.9% YoY with STRONG trend — consistent growth.
AI-Powered Trading Signals
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for NOW.
Start Free Trial →Is NOW Overvalued or Undervalued?
Valuation Verdict
FAIR
Methods Used
P/E Forward, P/B, Analyst Consensus
Fair Value
$134.34
48
Moat Score
NARROW
4/9
Piotroski Score
6.0
Altman Z-Score
What Is Smart Money Doing with NOW?
Insider Signal
SELLING
0 buys / 4 sells (90d)
Congress Signal
BUYING
11 buys / 9 sells (90d)
Institutional
N/A
Short Squeeze Risk
LOW
Signal: NEUTRAL
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| Canney Jacqueline P | officer | Sale | 1,289 | $131K | Nov 9, 2026 |
| McDermott William R | director officer | Buy | 8,775 | - | Nov 6, 2026 |
| McDermott William R | director officer | Sale | 4,717 | $481K | Nov 6, 2026 |
| Fontaine Danielle | officer | Buy | 305 | - | Nov 6, 2026 |
| Fontaine Danielle | officer | Sale | 106 | $11K | Nov 6, 2026 |
| Zavery Amit | officer | Buy | 9,995 | - | Nov 6, 2026 |
| Zavery Amit | officer | Sale | 5,373 | $548K | Nov 6, 2026 |
| Fipps Paul | officer | Buy | 320 | - | Nov 6, 2026 |
| Fipps Paul | officer | Sale | 128 | $13K | Nov 6, 2026 |
| Fipps Paul | officer | Buy | 70 | - | Nov 6, 2026 |
Track Smart Money Across 4,000+ Stocks
Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →NOW Growth Story
Revenue YoY
20.9%
3yr Revenue CAGR
22.4%
EPS Growth YoY
21.9%
FCF Growth YoY
34.0%
Revenue Trend
STRONG
Dark Pool Trades for NOW
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for NOW, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 23:52:01 | $100.80 | 2,005 | $$202K | SELL |
| 23:36:05 | $100.75 | 1,100 | $$111K | SELL |
| 22:24:27 | $100.66 | 1,175,800 | $$118.4M | SELL |
| 21:58:56 | $100.66 | 1,300 | $$131K | SELL |
| 21:30:39 | $100.81 | 1,100 | $$111K | BUY |
5 dark pool trades shown · $$118.9M preview volume
Real-time institutional flow, block trades, and net positioning
Options Flow for NOW
PREVIEWSEPT Investing provides real-time options flow tracking for NOW, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.
| Type | Strike | Expiry | DTE | Premium | Size | Trade |
|---|---|---|---|---|---|---|
| CALL | $106 | Nov 13 | 1 | $$12 | 2 | SWEEP |
| CALL | $106 | Nov 13 | 1 | $$6 | 1 | SWEEP |
| CALL | $106 | Nov 13 | 1 | $$246 | 41 | SWEEP |
| CALL | $106 | Nov 13 | 1 | $$12 | 2 | SWEEP |
| CALL | $106 | Nov 13 | 1 | $$6 | 1 | SWEEP |
5 options trades shown · 100% calls
Unusual activity, GEX levels, max pain, and dealer positioning
What Traders Are Saying About NOW
4 postsSEPT Investing hosts an active community of 3,500+ traders sharing real-time analysis, trade setups, and market discussion for NOW. Join verified traders discussing price action, dark pool alerts, options flow, and AI-powered market intelligence.
Zone Setup -- $NOW (ServiceNow, Inc.) Price: $105.80 | Zone: $104.60 to $139.20 Conviction: HIGH | Analyst upside: +29.8% Near support (4% of range) — reversal watch. Strong positive news (3+ vs 1-)...
Zone Setup -- $NOW (ServiceNow, Inc.) Price: $95.16 | Zone: $92.51 to $96.24 Conviction: HIGH | Analyst upside: +40.8% Major volume event today — setup forming. Strong positive news (7+ vs 1-). Anal...
I am monitoring $ASAN, $PD, $NOW.
Join 3,500+ traders discussing NOW in real-time
Trade ideas, setups, dark pool alerts, and AI-powered analysis
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for ServiceNow, Inc. (NOW) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (2 articles analyzed), and SEC filing intelligence...
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Try SEPT Free for 7 Days →NOW — frequently asked questions
What is NOW stock price today?
ServiceNow, Inc. (NOW) is at $100.66, down 2.04% (-$2.10) at the Nov 12, 2026 close.
Why is NOW stock moving today?
Latest NOW news — Nov 12, 2026: ReSource Point of Sale Expands Support Operations Using ServiceNow AI Platform · Nov 12, 2026: ServiceNow Launches Self-Running Customer Relationship Tool
Why did NOW stock move on Oct 29, 2026?
ServiceNow shares plunged 9.31% to close at $109.65, marking the stock's steepest single-day decline, after a bookings slowdown outweighed the company's AI-related wins. Despite the selloff, ServiceNow forecast Q4 subscription revenue of roughly $4.25 billion, about 23% higher, with full-year 2026 subscription revenue of $15.78-$15.79 billion and cRPO growth of 18.5%.
What is the NOW price target?
The average analyst price target for NOW is $165.00, ranging from $110 to $201, based on 22 analysts.
What do analysts rate NOW?
Analyst ratings for NOW: 1 Buy, 91 Hold, 1 Sell — consensus Hold.
Did NOW beat earnings?
NOW last reported on Oct 28, 2026: EPS $1.00 vs $1.02 expected — a miss of 2.0%.
What is NOW's P/E ratio?
NOW trades at a P/E of 71.7 vs a Technology average of 27.9.
Does NOW pay a dividend?
NOW does not currently pay a dividend.
How much debt does NOW have?
ServiceNow, Inc. reported $5.4B of debt and $2.4B of cash (Sep 30, 2026).
What are NOW support and resistance levels?
Support: $91.53, $83.58. Resistance: $103.51, $112.35, $126.75.
What are insiders doing with NOW?
Insider activity: SELLING, 0 buys and 4 sells in the last 90 days.
What is the latest news on NOW?
Nov 12, 2026: ReSource Point of Sale Expands Support Operations Using ServiceNow AI Platform · Nov 12, 2026: ServiceNow Launches Self-Running Customer Relationship Tool · Nov 12, 2026: Kyndryl expands ServiceNow partnership for autonomous operations