MSM today
$119.43-$1.44 (-1.19%)close Nov 12, 2026Trend
DailyUptrend (confirmed)
4 hourLeaning Bearish
1 hourBearish
15 minAscending Triangle
5 minDescending Triangle
Daily trend turns down below $127.75
Key levels
Resistance$127.75
Resistance$123.05
Support$118.28
Support$110.29
Latest news & SEC filings
SEC FilingMsc Industrial Direct Co Inc filed an insider trading report (Form 4)
All MSM news →About MSC Industrial Direct
MSC Industrial Direct supplies industrial customers across North America with tools, equipment, and supplies used in machining and plant upkeep. Its catalog covers cutting tools, abrasives, fasteners, safety and janitorial items, plumbing and electrical goods, and power transmission parts. Buyers include small machine shops, large manufacturers, and government and healthcare organizations. The company also provides inventory management and technical support services.
Based on the company's 10-K filed Oct 22, 2026.
NYSE · Industrials
MSC INDUSTRIAL DIRECT CO INC (MSM)
What Is the Price Target for MSM?
SEPT Low Target
$117.00
SEPT Mid Target
$140.00
SEPT High Target
$159.00
Analyst Consensus
$140.00
Is MSM a Buy or Sell Right Now?
Thesis
- •Revenue growing 6.4% YoY with ACCELERATING trend — accelerating momentum.
- •Smart money flows are positive — institutional and insider activity shows net buying.
AI-Powered Trading Signals
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for MSM.
Start Free Trial →Is MSM Overvalued or Undervalued?
Valuation Verdict
FAIR
Methods Used
P/E Forward, P/B, Analyst Consensus
Fair Value
$128.80
59
Moat Score
NARROW
8/9
Piotroski Score
6.3
Altman Z-Score
What Is Smart Money Doing with MSM?
Insider Signal
BUYING
5 buys / 1 sells (90d)
Congress Signal
NEUTRAL
0 buys / 0 sells (90d)
Institutional
N/A
Short Squeeze Risk
LOW
Signal: NEUTRAL
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| GERSHWIND ERIK | director | Buy | 4,920 | - | Nov 4, 2026 |
| GERSHWIND ERIK | director | Buy | 787 | - | Nov 4, 2026 |
| GERSHWIND ERIK | director | Buy | 5,511 | - | Nov 4, 2026 |
| GERSHWIND ERIK | director | Buy | 440 | - | Nov 4, 2026 |
| McIsaac Martina | officer | Buy | 1,136 | - | Nov 4, 2026 |
| McIsaac Martina | officer | Buy | 181 | - | Nov 4, 2026 |
| McIsaac Martina | officer | Sale | 531 | $62K | Nov 4, 2026 |
| McIsaac Martina | officer | Buy | 1,397 | - | Nov 4, 2026 |
| McIsaac Martina | officer | Buy | 111 | - | Nov 4, 2026 |
| McIsaac Martina | officer | Sale | 623 | $72K | Nov 4, 2026 |
Track Smart Money Across 4,000+ Stocks
Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →MSM Growth Story
Revenue YoY
6.4%
3yr Revenue CAGR
0.0%
EPS Growth YoY
11.48%
FCF Growth YoY
-6.5%
Revenue Trend
ACCELERATING
Dark Pool Trades for MSM
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for MSM, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 22:24:12 | $119.43 | 25,697 | $$3.1M | BUY |
| 21:58:55 | $119.43 | 3,057 | $$365K | BUY |
| 21:00:37 | $119.43 | 4,206 | $$502K | BUY |
| 21:00:35 | $119.43 | 1,419 | $$169K | BUY |
| 20:58:38 | $119.28 | 1,083 | $$129K | SELL |
5 dark pool trades shown · $$4.2M preview volume
Real-time institutional flow, block trades, and net positioning
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for MSC INDUSTRIAL DIRECT CO INC (MSM) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (1 articles analyzed), and SEC filing intelligence...
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →MSM — frequently asked questions
What is MSM stock price today?
MSC INDUSTRIAL DIRECT CO INC (MSM) is at $119.43, down 1.19% (-$1.44) at the Nov 12, 2026 close.
Why is MSM stock moving today?
Latest MSM news — Nov 6, 2026: Msc Industrial Direct Co Inc filed an insider trading report (Form 4)
What is the MSM price target?
The average analyst price target for MSM is $140.00, ranging from $117 to $159, based on 7 analysts. Latest: Barclays maintains on Oct 26, 2026.
What do analysts rate MSM?
Analyst ratings for MSM: 5 Buy, 6 Hold, 0 Sell — consensus Hold.
Did MSM beat earnings?
MSM last reported on Oct 22, 2026: EPS $1.45 vs $1.42 expected — a beat of 2.1%.
What is MSM's P/E ratio?
MSM trades at a P/E of 30.2 vs a Industrials average of 25.8.
Does MSM pay a dividend?
Yes. MSM's dividend yield is 3.77%.
How much debt does MSM have?
MSC INDUSTRIAL DIRECT CO INC reported $160M of debt and $65M of cash (Aug 29, 2026).
What are MSM support and resistance levels?
Support: $118.28, $110.29, $101.50. Resistance: $123.05, $127.75, $133.95.
What are insiders doing with MSM?
Insider activity: BUYING, 5 buys and 1 sells in the last 90 days.
What is the latest news on MSM?
Nov 6, 2026: Msc Industrial Direct Co Inc filed an insider trading report (Form 4)