MAX today
$14.81-$0.16 (-1.07%)close Nov 12, 2026Trend
DailyUptrend (confirmed)
4 hourLeaning Bullish
1 hourBullish
15 minStrong Bullish
5 minStrong Bearish
Daily trend turns down below $11.47
Key levels
Resistance$17.40
Resistance$15.99
Support$14.66
Support$13.68
Latest news & SEC filings
SEC FilingMediaAlpha, Inc. filed an insider trading report (Form 4)
DealMediaAlpha to Buy Back $16 Million of Its Shares Privately
DealMediaAlpha buys back 1.13M Class A shares for about $16M
All MAX news →About MediaAlpha
MediaAlpha operates a technology platform that connects insurance carriers and distributors with consumers shopping for insurance online. Buyers on the platform, mainly insurance carriers and distributors, pay for consumer referrals such as clicks, calls, and leads, while sellers include carriers seeking to monetize non-converting consumers and insurance-focused websites. The company focuses on property and casualty, health, and life insurance verticals, primarily in the United States.
Based on the company's 10-K filed Feb 23, 2026.
NYSE · Industrials
MediaAlpha, Inc. (MAX)
What Is the Price Target for MAX?
SEPT Low Target
$11.90
SEPT Mid Target
$14.00
SEPT High Target
$16.10
Analyst Consensus
$14.00
Is MAX a Buy or Sell Right Now?
Thesis
- •Revenue growing 28.8% YoY with ACCELERATING trend — accelerating momentum.
AI-Powered Trading Signals
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for MAX.
Start Free Trial →Is MAX Overvalued or Undervalued?
Valuation Verdict
UNDERVALUED
Methods Used
P/E Forward, P/B, PEG, Analyst Consensus
Fair Value
$15.90
40
Moat Score
NARROW
5/9
Piotroski Score
2.6
Altman Z-Score
What Is Smart Money Doing with MAX?
Insider Signal
SELLING
0 buys / 20 sells (90d)
Congress Signal
NEUTRAL
0 buys / 0 sells (90d)
Institutional
DISTRIBUTING
Short Squeeze Risk
MEDIUM
Signal: NEUTRAL
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| Yi Steven | director officer | Sale | 151,129 | $2.3M | Nov 4, 2026 |
| Nonko Eugene | director | Sale | 5,667 | $86K | Nov 4, 2026 |
| Nonko Eugene | director | Sale | 93,279 | $1.4M | Nov 4, 2026 |
| WHITE MOUNTAINS INSURANCE GROUP LTD | 10% owner | Sale | 5,500,391 | $76.5M | Nov 4, 2026 |
| Yi Steven | director officer | Sale | 130,065 | $2.0M | Nov 3, 2026 |
| Nonko Eugene | director | Sale | 15,022 | $224K | Nov 3, 2026 |
| Nonko Eugene | director | Sale | 160,185 | $2.4M | Nov 3, 2026 |
| Yeh Kuanling Amy | officer | Sale | 25,000 | $373K | Nov 2, 2026 |
| Yi Steven | director officer | Sale | 138,806 | $2.1M | Nov 2, 2026 |
| Nonko Eugene | director | Sale | 109,401 | $1.6M | Nov 2, 2026 |
Track Smart Money Across 4,000+ Stocks
Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →MAX Growth Story
Revenue YoY
28.8%
3yr Revenue CAGR
34.4%
EPS Growth YoY
25.81%
FCF Growth YoY
43.0%
Revenue Trend
ACCELERATING
Dark Pool Trades for MAX
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for MAX, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 22:24:27 | $14.81 | 46,499 | $$689K | BUY |
| 21:00:35 | $14.81 | 2,791 | $$41K | BUY |
| 21:00:35 | $14.81 | 2,147 | $$32K | BUY |
| 21:00:02 | $14.81 | 1,450 | $$21K | BUY |
| 19:05:04 | $14.88 | 1,338 | $$20K | SELL |
5 dark pool trades shown · $$803K preview volume
Real-time institutional flow, block trades, and net positioning
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for MediaAlpha, Inc. (MAX) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (2 articles analyzed), and SEC filing intelligence...
AI-Powered Trading Signals.
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →MAX — frequently asked questions
What is MAX stock price today?
MediaAlpha, Inc. (MAX) is at $14.81, down 1.07% (-$0.16) at the Nov 12, 2026 close.
Why is MAX stock moving today?
Latest MAX news — Nov 12, 2026: MediaAlpha, Inc. filed an insider trading report (Form 4) · Nov 12, 2026: MediaAlpha to Buy Back $16 Million of Its Shares Privately
What is the MAX price target?
The average analyst price target for MAX is $14.00, ranging from $11 to $18, based on 6 analysts. Latest: RBC Capital maintains on Oct 29, 2026.
What do analysts rate MAX?
Analyst ratings for MAX: 0 Buy, 9 Hold, 0 Sell — consensus Hold.
Did MAX beat earnings?
MAX last reported on Oct 28, 2026: EPS $0.46 vs $0.28 expected — a beat of 63.2%.
What is MAX's P/E ratio?
MAX trades at a P/E of 7.8 vs a Industrials average of 25.7.
Does MAX pay a dividend?
MAX does not currently pay a dividend.
How much debt does MAX have?
MediaAlpha, Inc. reported $175M of debt and $19M of cash (Sep 30, 2026).
What are MAX support and resistance levels?
Support: $14.66, $13.68, $12.47. Resistance: $15.99, $17.40, $18.71.
What are insiders doing with MAX?
Insider activity: SELLING, 0 buys and 20 sells in the last 90 days.
What is the latest news on MAX?
Nov 12, 2026: MediaAlpha, Inc. filed an insider trading report (Form 4) · Nov 12, 2026: MediaAlpha to Buy Back $16 Million of Its Shares Privately · Nov 12, 2026: MediaAlpha buys back 1.13M Class A shares for about $16M