LUV today
$45.23-$1.25 (-2.69%)close Nov 12, 2026Trend
DailyUptrend (confirmed)
4 hourBearish
1 hourBearish
15 minExpanding
5 minStrong Bearish
Daily trend turns down below $36.85
Key levels
Resistance$49.73
Resistance$47.01
Support$44.38
Support$42.00
Latest news & SEC filings
NewsSouthwest Airlines declares 191st consecutive quarterly dividend
ProductSouthwest promotes winter ski trip bundles for travelers
All LUV news →About Southwest Airlines
Southwest Airlines is a passenger carrier providing scheduled flights across the United States and to nearby international destinations. Its fleet consists solely of Boeing 737 jets, and it uses a point-to-point route network instead of a hub-and-spoke system. Travelers select from multiple fare bundles, and the Rapid Rewards loyalty program allows members to earn and redeem points. The airline also sells add-ons like earlier boarding and pet travel.
Based on the company's 10-K filed Feb 5, 2026.
NYSE · Consumer Cyclical
SOUTHWEST AIRLINES CO (LUV)
What Is the Price Target for LUV?
SEPT Low Target
$36.10
SEPT Mid Target
$50.00
SEPT High Target
$62.00
Analyst Consensus
$50.00
Is LUV a Buy or Sell Right Now?
Thesis
- •Revenue growing 2.1% YoY with STABLE trend — consistent growth.
- •SEC filings signal active product innovation — 2 new product/expansion keywords detected in 10-K. R&D investment stable.
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Valuation Verdict
FAIR
Methods Used
P/E Forward, P/B, Analyst Consensus
Fair Value
$46.72
24
Moat Score
NONE
6/9
Piotroski Score
N/A
Altman Z-Score
What Is Smart Money Doing with LUV?
Insider Signal
NEUTRAL
0 buys / 1 sells (90d)
Congress Signal
BUYING
1 buys / 1 sells (90d)
Institutional
N/A
Short Squeeze Risk
MEDIUM
Signal: NEUTRAL
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| Martinez Jimmy Ryan | officer | Sale | 179 | $7K | Aug 21, 2026 |
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Revenue YoY
2.1%
3yr Revenue CAGR
5.6%
EPS Growth YoY
3.95%
FCF Growth YoY
47.8%
Revenue Trend
STABLE
Dark Pool Trades for LUV
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for LUV, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 21:23:33 | $45.23 | 3,679 | $$166K | BUY |
| 21:00:35 | $45.23 | 1,500 | $$68K | BUY |
| 21:00:35 | $45.23 | 27,700 | $$1.3M | BUY |
| 21:00:35 | $45.23 | 1,326 | $$60K | BUY |
| 21:00:34 | $45.23 | 15,700 | $$710K | BUY |
5 dark pool trades shown · $$2.3M preview volume
Real-time institutional flow, block trades, and net positioning
Options Flow for LUV
PREVIEWSEPT Investing provides real-time options flow tracking for LUV, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.
| Type | Strike | Expiry | DTE | Premium | Size | Trade |
|---|---|---|---|---|---|---|
| PUT | $40 | Dec 18 | 36 | $$53 | 1 | SWEEP |
| PUT | $40 | Dec 18 | 36 | $$53 | 1 | SWEEP |
| PUT | $40 | Dec 18 | 36 | $$53 | 1 | SWEEP |
| PUT | $40 | Dec 18 | 36 | $$53 | 1 | SWEEP |
| PUT | $40 | Dec 18 | 36 | $$53 | 1 | SWEEP |
5 options trades shown · 0% calls
Unusual activity, GEX levels, max pain, and dealer positioning
What Traders Are Saying About LUV
1 postsSEPT Investing hosts an active community of 3,500+ traders sharing real-time analysis, trade setups, and market discussion for LUV. Join verified traders discussing price action, dark pool alerts, options flow, and AI-powered market intelligence.
SEPT Brain on $LUV -- Bearish LUV pushed to $41.85 then reversed hard -- 86% selling erased the gains. Market-wide weakness (SPY -0.5%). Uptrend holds while above $42.20. $44.04 target still in play....
Join 3,500+ traders discussing LUV in real-time
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Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for SOUTHWEST AIRLINES CO (LUV) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (1 articles analyzed), and SEC filing intelligence...
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →LUV — frequently asked questions
What is LUV stock price today?
SOUTHWEST AIRLINES CO (LUV) is at $45.23, down 2.69% (-$1.25) at the Nov 12, 2026 close.
Why is LUV stock moving today?
Latest LUV news — Nov 12, 2026: Southwest Airlines declares 191st consecutive quarterly dividend · Nov 4, 2026: Southwest promotes winter ski trip bundles for travelers
What is the LUV price target?
The average analyst price target for LUV is $50.00, ranging from $36 to $62, based on 16 analysts.
What do analysts rate LUV?
Analyst ratings for LUV: 3 Buy, 25 Hold, 0 Sell — consensus Hold.
Did LUV beat earnings?
LUV last reported on Oct 21, 2026: EPS $0.66 vs $0.57 expected — a beat of 15.6%.
What is LUV's P/E ratio?
LUV trades at a P/E of 21.4 vs a Consumer Cyclical average of 18.4.
Does LUV pay a dividend?
Yes. LUV's dividend yield is 1.79%.
How much debt does LUV have?
SOUTHWEST AIRLINES CO reported $3.7B of debt and $3.6B of cash (Sep 30, 2026).
What are LUV support and resistance levels?
Support: $44.38, $42.00, $38.62. Resistance: $47.01, $49.73, $53.13.
What are insiders doing with LUV?
Insider activity: NEUTRAL, 0 buys and 1 sells in the last 90 days.
What is the latest news on LUV?
Nov 12, 2026: Southwest Airlines declares 191st consecutive quarterly dividend · Nov 4, 2026: Southwest promotes winter ski trip bundles for travelers