KR today
$70.80+$0.99 (+1.42%)close Nov 13, 2026Trend
DailyUptrend (confirmed)
4 hourStrong Bullish
1 hourStrong Bullish
15 minLeaning Bearish
5 minConsolidating
Daily trend turns down below $64.95
Key levels
Resistance$73.89
Resistance$71.64
Support$69.32
Support$66.80
Latest news & SEC filings
AnalystUBS kept its Neutral rating on Kroger (KR) with a price target of $66.
AnalystWells Fargo kept its Equal-Weight rating on Kroger (KR) with a price target of $60.
AnalystGuggenheim kept its Buy rating on Kroger (KR) and raised its price target to $68 from $66.
All KR news →About Kroger
Kroger operates supermarkets, retail pharmacies, and fuel centers across the United States, selling groceries and consumer products in stores and online. Its eCommerce services include pickup and delivery, and it runs a retail media business that provides targeted advertising to consumer-packaged goods companies. The company also produces private-label food items under brands such as Private Selection, Kroger, Smart Way, and Simple Truth. Customers are primarily households shopping for food, pharmacy, and fuel needs.
Based on the company's 10-K filed Mar 31, 2026.
NYSE · Consumer Defensive
KROGER CO (KR)
What Is the Price Target for KR?
SEPT Low Target
$57.00
SEPT Mid Target
$67.00
SEPT High Target
$75.00
Analyst Consensus
$67.00
Is KR a Buy or Sell Right Now?
Thesis
- •Revenue growing 0.3% YoY with DECLINING trend — consistent growth.
AI-Powered Trading Signals
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for KR.
Start Free Trial →Is KR Overvalued or Undervalued?
Valuation Verdict
UNDERVALUED
Methods Used
P/E Forward, Analyst Consensus
Fair Value
$75.45
16
Moat Score
NONE
5/9
Piotroski Score
4.4
Altman Z-Score
What Is Smart Money Doing with KR?
Insider Signal
SELLING
0 buys / 4 sells (90d)
Congress Signal
BUYING
8 buys / 3 sells (90d)
Institutional
N/A
Short Squeeze Risk
MEDIUM
Signal: NEUTRAL
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| DEMARTINO EMILEE F. | officer | Buy | 12,769 | - | Sep 25, 2026 |
| Vincent George H. | officer | Sale | 1,677 | $99K | Sep 25, 2026 |
| Shaffer Megan N. | officer | Sale | 269 | $16K | Sep 25, 2026 |
| Adcock Mary Ellen | officer | Buy | 37,960 | $1.3M | Sep 18, 2026 |
| Adcock Mary Ellen | officer | Buy | 10,846 | $416K | Sep 18, 2026 |
| Adcock Mary Ellen | officer | Sale | 37,960 | $2.3M | Sep 18, 2026 |
| Adcock Mary Ellen | officer | Sale | 10,846 | $658K | Sep 18, 2026 |
| Adcock Mary Ellen | officer | Sale | 24,095 | $1.5M | Sep 18, 2026 |
| Brown Kevin M | director | Buy | 3,660 | - | Jul 15, 2026 |
| FIKE CARIN L | officer | Sale | 56 | $3K | Jul 15, 2026 |
Track Smart Money Across 4,000+ Stocks
Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →KR Growth Story
Revenue YoY
0.3%
3yr Revenue CAGR
-0.1%
EPS Growth YoY
-58.04%
FCF Growth YoY
N/A%
Revenue Trend
DECLINING
Dark Pool Trades for KR
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for KR, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 21:12:28 | $70.80 | 14,000 | $$991K | BUY |
| 21:08:49 | $70.80 | 1,200 | $$85K | BUY |
| 21:07:03 | $70.80 | 8,289 | $$587K | BUY |
| 21:00:35 | $70.80 | 1,112 | $$79K | BUY |
| 21:00:35 | $70.80 | 11,363 | $$805K | BUY |
5 dark pool trades shown · $$2.5M preview volume
Real-time institutional flow, block trades, and net positioning
Options Flow for KR
PREVIEWSEPT Investing provides real-time options flow tracking for KR, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.
| Type | Strike | Expiry | DTE | Premium | Size | Trade |
|---|---|---|---|---|---|---|
| CALL | $67 | Nov 20 | 7 | $$57.4K | 160 | BLOCK |
| CALL | $50 | Dec 18 | 35 | $$341.6K | 165 | BLOCK |
| CALL | $55 | Dec 18 | 35 | $$664.0K | 415 | BLOCK |
| CALL | $45 | Dec 18 | 35 | $$78.5K | 30 | FLOOR |
| CALL | $100 | Mar 19 | 126 | $$20 | 1 | SWEEP |
5 options trades shown · 100% calls
Unusual activity, GEX levels, max pain, and dealer positioning
What Traders Are Saying About KR
2 postsSEPT Investing hosts an active community of 3,500+ traders sharing real-time analysis, trade setups, and market discussion for KR. Join verified traders discussing price action, dark pool alerts, options flow, and AI-powered market intelligence.
Zone Setup -- $KR (KROGER CO) Price: $10.93 | Zone: $10.84 to $11.62 Conviction: MEDIUM | Analyst upside: +526.7% Near support (12% of range) — reversal watch. Earnings: REVENUE_BEAT. Analyst target...
SEPT Brain on $KR -- Bearish Consecutive selling days -- KR under pressure. Uptrend holds while above $61.67. $100 psychological level is the next resistance to watch. The Play: Above $69.79 starts ...
Join 3,500+ traders discussing KR in real-time
Trade ideas, setups, dark pool alerts, and AI-powered analysis
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for KROGER CO (KR) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (1 articles analyzed), and SEC filing intelligence...
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →KR — frequently asked questions
What is KR stock price today?
KROGER CO (KR) is at $70.80, up 1.42% (+$0.99) at the Nov 13, 2026 close.
Why is KR stock moving today?
Latest KR news — Oct 21, 2026: UBS kept its Neutral rating on Kroger (KR) with a price target of $66. · Oct 21, 2026: Wells Fargo kept its Equal-Weight rating on Kroger (KR) with a price target of $60.
What is the KR price target?
The average analyst price target for KR is $67.00, ranging from $57 to $75, based on 9 analysts. Latest: UBS maintains on Oct 21, 2026.
What do analysts rate KR?
Analyst ratings for KR: 0 Buy, 14 Hold, 0 Sell — consensus Hold.
Did KR beat earnings?
KR last reported on Sep 11, 2026: EPS $1.05 vs $1.05 expected — in line.
Does KR pay a dividend?
Yes. KR's dividend yield is 2.16%.
How much debt does KR have?
KROGER CO reported $15.4B of debt and $1.7B of cash (Aug 15, 2026).
What are KR support and resistance levels?
Support: $69.32, $66.80, $64.76. Resistance: $71.64, $73.89, $76.58.
What are insiders doing with KR?
Insider activity: SELLING, 0 buys and 4 sells in the last 90 days.
What is the latest news on KR?
Oct 21, 2026: UBS kept its Neutral rating on Kroger (KR) with a price target of $66. · Oct 21, 2026: Wells Fargo kept its Equal-Weight rating on Kroger (KR) with a price target of $60. · Oct 21, 2026: Guggenheim kept its Buy rating on Kroger (KR) and raised its price target to $68 from $66.