HSY today
$176.43+$2.48 (+1.43%)close Nov 11, 2026Trend
DailyDowntrend (confirmed)
4 hourBullish
1 hourBullish
15 minLeaning Bullish
5 minConsolidating
Daily trend turns up above $170.50
Key levels
Resistance$190.46
Resistance$183.56
Support$175.75
Support$170.50
Latest news & SEC filings
SEC FilingHershey Co filed an insider trading report (Form 4)
LegalTrump administration proposes tighter eligibility rules for federal food aid
ProductHershey Announces 2026 Holiday Product Lineup
DealBarry Callebaut and Hershey to dissolve partnership deal
All HSY news →About Hershey
This company produces chocolate and other sweets, mints, chewing gum, protein bars, popcorn, pretzels, and baking supplies. Its brands include well-known chocolate and candy labels along with salty snack lines. It runs three segments covering confectionery and salty snacks in the United States and Canada, plus international operations. Buyers include distributors, supermarkets, big-box chains, pharmacies, convenience outlets, and other retailers across many countries.
Based on the company's 10-K filed Feb 17, 2026.
NYSE · Consumer Defensive
HERSHEY CO (HSY)
What Is the Price Target for HSY?
SEPT Low Target
$160.00
SEPT Mid Target
$190.00
SEPT High Target
$208.00
Analyst Consensus
$190.00
Is HSY a Buy or Sell Right Now?
Thesis
- •Revenue growing 4.4% YoY with SLOWING trend — consistent growth.
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for HSY.
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Valuation Verdict
FAIR
Methods Used
P/E Forward, Analyst Consensus
Fair Value
$187.28
44
Moat Score
NARROW
4/9
Piotroski Score
N/A
Altman Z-Score
What Is Smart Money Doing with HSY?
Insider Signal
SELLING
0 buys / 20 sells (90d)
Congress Signal
BUYING
11 buys / 6 sells (90d)
Institutional
N/A
Short Squeeze Risk
HIGH
Signal: HIGH_SHORT_INTEREST
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| Bhatia Deepak | officer | Sale | 441 | $77K | Nov 9, 2026 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10% owner | Sale | 119 | $20K | Nov 4, 2026 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10% owner | Sale | 1,220 | $209K | Nov 4, 2026 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10% owner | Sale | 158 | $27K | Nov 4, 2026 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10% owner | Sale | 300 | $52K | Nov 4, 2026 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10% owner | Sale | 6,575 | $1.1M | Nov 4, 2026 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10% owner | Sale | 1,628 | $285K | Nov 4, 2026 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10% owner | Sale | 148 | $25K | Nov 3, 2026 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10% owner | Sale | 1,128 | $188K | Nov 3, 2026 |
| HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL | 10% owner | Sale | 7,486 | $1.3M | Nov 3, 2026 |
Track Smart Money Across 4,000+ Stocks
Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →HSY Growth Story
Revenue YoY
4.4%
3yr Revenue CAGR
3.9%
EPS Growth YoY
N/A
FCF Growth YoY
-5.3%
Revenue Trend
SLOWING
Dark Pool Trades for HSY
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for HSY, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 22:05:03 | $176.43 | 13,933 | $$2.5M | BUY |
| 21:56:25 | $176.43 | 21,248 | $$3.7M | BUY |
| 21:28:25 | $176.43 | 2,295 | $$405K | BUY |
| 21:00:39 | $176.43 | 50,060 | $$8.8M | BUY |
| 21:00:34 | $176.43 | 1,587 | $$280K | BUY |
5 dark pool trades shown · $$15.7M preview volume
Real-time institutional flow, block trades, and net positioning
Options Flow for HSY
PREVIEWSEPT Investing provides real-time options flow tracking for HSY, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.
| Type | Strike | Expiry | DTE | Premium | Size | Trade |
|---|---|---|---|---|---|---|
| CALL | $175 | Nov 13 | 2 | $$125 | 1 | SWEEP |
| CALL | $175 | Nov 13 | 2 | $$120 | 1 | SWEEP |
| PUT | $155 | Nov 20 | 9 | $$10 | 1 | SWEEP |
| PUT | $155 | Nov 20 | 9 | $$10 | 1 | SWEEP |
| PUT | $175 | Nov 20 | 9 | $$420 | 1 | SWEEP |
5 options trades shown · 40% calls
Unusual activity, GEX levels, max pain, and dealer positioning
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for HERSHEY CO (HSY) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (1 articles analyzed), and SEC filing intelligence...
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →HSY — frequently asked questions
What is HSY stock price today?
HERSHEY CO (HSY) is at $176.43, up 1.43% (+$2.48) at the Nov 11, 2026 close.
Why is HSY stock moving today?
Latest HSY news — Nov 10, 2026: Hershey Co filed an insider trading report (Form 4) · Nov 9, 2026: Trump administration proposes tighter eligibility rules for federal food aid
Why did HSY stock move on Oct 29, 2026?
Hershey shares closed at $160.28, down 0.93% on volume of 2.44 million, after the company warned that elevated gasoline prices are cutting into candy shopping and its CFO said it could miss its EPS target framework if current conditions persist. The Q3 2026 earnings report and call were largely neutral events, though the profit outlook leans on roughly $0.22 per share from third-quarter tariff refunds and $0.03 from the second quarter.
What is the HSY price target?
The average analyst price target for HSY is $190.00, ranging from $160 to $208, based on 13 analysts. Latest: Barclays maintains on Nov 2, 2026.
What do analysts rate HSY?
Analyst ratings for HSY: 2 Buy, 33 Hold, 0 Sell — consensus Hold.
Did HSY beat earnings?
HSY last reported on Oct 29, 2026: EPS $2.64 vs $2.11 expected — a beat of 25.1%.
Does HSY pay a dividend?
Yes. HSY's dividend yield is 2.93%.
What are HSY support and resistance levels?
Support: $175.75, $170.50, $159.88. Resistance: $183.56, $190.46, $200.00.
What are insiders doing with HSY?
Insider activity: SELLING, 0 buys and 20 sells in the last 90 days.
What is the latest news on HSY?
Nov 10, 2026: Hershey Co filed an insider trading report (Form 4) · Nov 9, 2026: Trump administration proposes tighter eligibility rules for federal food aid · Nov 5, 2026: Hershey Announces 2026 Holiday Product Lineup