HRI today
$166.50-$7.40 (-4.26%)close Nov 12, 2026Trend
DailyUptrend (starting)
4 hourLeaning Bearish
1 hourAscending Triangle
15 minBearish
5 minBearish
Daily trend turns down below $120.39
Key levels
Resistance$188.35
Resistance$174.41
Support$164.22
Support$146.97
Latest news & SEC filings
AnalystBarclays keeps Herc Holdings at Overweight, lifts target to $200
All HRI news →About Herc Rentals
Herc Holdings rents construction and industrial machinery across North America through its Herc Rentals subsidiary. Its fleet covers lifting platforms, digging and loading machines, hauling vehicles, compressors, paving and lighting gear, plus specialty offerings such as temporary power, temperature control, restoration, pumping and shoring. Customers span contractors, manufacturers, utilities, government agencies, commercial property operators and live-event producers. The company also sells new and used gear, parts and supplies, and provides upkeep, transport and safety instruction.
Based on the company's 10-K filed Feb 17, 2026.
NYSE · Consumer Cyclical
HERC HOLDINGS INC (HRI)
What Is the Price Target for HRI?
SEPT Low Target
$148.75
SEPT Mid Target
$175.00
SEPT High Target
$201.25
Analyst Consensus
$175.00
Is HRI a Buy or Sell Right Now?
Thesis
- •Revenue growing 22.6% YoY with ACCELERATING trend — accelerating momentum.
AI-Powered Trading Signals
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for HRI.
Start Free Trial →Is HRI Overvalued or Undervalued?
Valuation Verdict
UNDERVALUED
Methods Used
P/E Forward, P/B, Analyst Consensus
Fair Value
$164.07
21
Moat Score
NONE
3/9
Piotroski Score
0.6
Altman Z-Score
What Is Smart Money Doing with HRI?
Insider Signal
NEUTRAL
1 buys / 0 sells (90d)
Congress Signal
NEUTRAL
0 buys / 0 sells (90d)
Institutional
ACCUMULATING
Short Squeeze Risk
LOW
Signal: NEUTRAL
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| Machado Luis Francisco | officer | Buy | 11,895 | - | Nov 2, 2026 |
| Olin John A | director | Buy | 1,035 | - | May 14, 2026 |
| Kelly Michael A | director | Buy | 1,035 | - | May 14, 2026 |
| CAMPBELL PATRICK D | director | Buy | 1,070 | $150K | May 14, 2026 |
| CAMPBELL PATRICK D | director | Buy | 1,035 | - | May 14, 2026 |
Track Smart Money Across 4,000+ Stocks
Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →HRI Growth Story
Revenue YoY
22.6%
3yr Revenue CAGR
N/A%
EPS Growth YoY
-99.59%
FCF Growth YoY
-12.8%
Revenue Trend
ACCELERATING
Dark Pool Trades for HRI
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for HRI, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 21:00:48 | $166.50 | 1,792 | $$298K | BUY |
| 21:00:48 | $166.50 | 1,200 | $$200K | BUY |
| 20:18:40 | $168.44 | 2,212 | $$373K | BUY |
| 19:58:25 | $168.15 | 1,624 | $$273K | BUY |
| 19:24:11 | $168.22 | 1,289 | $$217K | SELL |
5 dark pool trades shown · $$1.4M preview volume
Real-time institutional flow, block trades, and net positioning
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for HERC HOLDINGS INC (HRI) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (1 articles analyzed), and SEC filing intelligence...
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →HRI — frequently asked questions
What is HRI stock price today?
HERC HOLDINGS INC (HRI) is at $166.50, down 4.26% (-$7.40) at the Nov 12, 2026 close.
Why is HRI stock moving today?
Latest HRI news — Oct 29, 2026: Barclays keeps Herc Holdings at Overweight, lifts target to $200
What is the HRI price target?
The average analyst price target for HRI is $175.00, ranging from $165 to $185, based on 5 analysts. Latest: Wells Fargo maintains on Oct 8, 2026.
What do analysts rate HRI?
Analyst ratings for HRI: 1 Buy, 10 Hold, 0 Sell — consensus Hold.
Did HRI beat earnings?
HRI last reported on Jul 28, 2026: EPS $1.43 vs $0.76 expected — a beat of 87.2%.
What is HRI's P/E ratio?
HRI trades at a P/E of 4491.0 vs a Consumer Cyclical average of 20.0.
Does HRI pay a dividend?
Yes. HRI's dividend yield is 1.87%.
How much debt does HRI have?
HERC HOLDINGS INC reported $7.9B of debt and $43M of cash (Jun 30, 2026).
What are HRI support and resistance levels?
Support: $164.22, $146.97, $134.29. Resistance: $174.41, $188.35, $199.40.
What are insiders doing with HRI?
Insider activity: NEUTRAL, 1 buys and 0 sells in the last 90 days.
What is the latest news on HRI?
Oct 29, 2026: Barclays keeps Herc Holdings at Overweight, lifts target to $200