HOG today
$33.77-$0.20 (-0.57%)close Nov 12, 2026Trend
DailyUptrend (starting)
4 hourStrong Bullish
1 hourSymmetric Triangle
15 minSymmetric Triangle
5 minDescending Triangle
Daily trend turns down below $24.00
Key levels
Resistance$36.94
Resistance$34.84
Support$33.16
Support$31.25
Latest news & SEC filings
SEC FilingHarley-Davidson, Inc. filed an insider trading report (Form 4)
DealHarley-Davidson picks Horizon Global as growth partner
NewsHarley-Davidson files shelf registration
DealHarley-Davidson files mixed shelf prospectus
All HOG news →About Harley-Davidson
Harley-Davidson builds and sells motorcycles, chiefly large internal combustion models, plus parts, accessories, clothing, and licensed goods. Its motorcycles reach buyers through independent dealers and distributors across North America, Europe, the Middle East, Africa, Asia Pacific, and Latin America. A separate unit, LiveWire, offers electric motorcycles and balance bikes through retail partners and direct online sales. Another segment supplies dealer inventory financing, consumer loans, insurance, and related services, mostly within North America.
Based on the company's 10-K filed Feb 26, 2026.
NYSE · Consumer Cyclical
HARLEY-DAVIDSON, INC. (HOG)
What Is the Price Target for HOG?
SEPT Low Target
$17.00
SEPT Mid Target
$30.00
SEPT High Target
$37.00
Analyst Consensus
$30.00
Is HOG a Buy or Sell Right Now?
Thesis
- •Revenue growing -13.8% YoY with DECLINING trend — consistent growth.
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Valuation Verdict
FAIR
Methods Used
P/E Forward, P/B, Analyst Consensus
Fair Value
$32.09
6
Moat Score
NONE
7/9
Piotroski Score
N/A
Altman Z-Score
What Is Smart Money Doing with HOG?
Insider Signal
SELLING
3 buys / 7 sells (90d)
Congress Signal
BUYING
4 buys / 1 sells (90d)
Institutional
N/A
Short Squeeze Risk
LOW
Signal: NEUTRAL
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| Root Jonathan R | officer | Sale | 1,559 | $38K | Oct 1, 2026 |
| NOVA DANIEL J | director | Buy | 5,168 | - | Sep 24, 2026 |
| Root Jonathan R | officer | Sale | 1,554 | $43K | Sep 1, 2026 |
| Root Jonathan R | officer | Sale | 1,554 | $37K | Jun 1, 2026 |
| Reintjes Matthew J | director | Buy | 2,479 | - | May 21, 2026 |
| NOVA DANIEL J | director | Buy | 4,742 | - | May 21, 2026 |
| Root Jonathan R | officer | Sale | 1,554 | $38K | May 19, 2026 |
| Flees Lori Ann | director | Buy | 6,015 | - | May 14, 2026 |
| Masood Rafeh | director | Buy | 6,015 | - | May 14, 2026 |
| Sylvester Maryrose | director | Buy | 6,015 | - | May 14, 2026 |
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See All Smart Money Signals →HOG Growth Story
Revenue YoY
-13.8%
3yr Revenue CAGR
-8.1%
EPS Growth YoY
-19.19%
FCF Growth YoY
-52.1%
Revenue Trend
DECLINING
Dark Pool Trades for HOG
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for HOG, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 14:30:55 | $33.94 | 1,200 | $$41K | MIDPOINT |
| 22:25:52 | $33.96 | 19,200 | $$652K | SELL |
| 21:00:34 | $33.96 | 1,222 | $$41K | SELL |
| 21:00:29 | $33.96 | 1,171 | $$40K | SELL |
| 21:00:29 | $33.96 | 15,000 | $$509K | SELL |
5 dark pool trades shown · $$1.3M preview volume
Real-time institutional flow, block trades, and net positioning
What Traders Are Saying About HOG
1 postsSEPT Investing hosts an active community of 3,500+ traders sharing real-time analysis, trade setups, and market discussion for HOG. Join verified traders discussing price action, dark pool alerts, options flow, and AI-powered market intelligence.
Zone Setup — $HOG (HARLEY-DAVIDSON, INC.) Price: $26.18 | Zone: $25.59 — $28.49 Conviction: HIGH | Analyst upside: +6.4% Near support (20% of range) — reversal watch. Strong positive news (5+ vs 0-)
Join 3,500+ traders discussing HOG in real-time
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Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for HARLEY-DAVIDSON, INC. (HOG) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (4 articles analyzed), and SEC filing intelligence...
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →HOG — frequently asked questions
What is HOG stock price today?
HARLEY-DAVIDSON, INC. (HOG) is at $33.77, down 0.57% (-$0.20) at the Nov 12, 2026 close.
Why is HOG stock moving today?
Latest HOG news — Nov 9, 2026: Harley-Davidson, Inc. filed an insider trading report (Form 4) · Nov 9, 2026: Harley-Davidson picks Horizon Global as growth partner
Why did HOG stock move on Nov 6, 2026?
Harley-Davidson shares closed at $32.66, up 2.13% on the day, trading between $31.80 and $32.95 on volume of 1,751,791. The company filed a mixed shelf prospectus and an automatic shelf registration (Form S-3ASR), registering securities for possible future sale.
What is the HOG price target?
The average analyst price target for HOG is $30.00, ranging from $17 to $37, based on 7 analysts. Latest: Citigroup maintains on Oct 30, 2026.
What do analysts rate HOG?
Analyst ratings for HOG: 2 Buy, 11 Hold, 0 Sell — consensus Hold.
Did HOG beat earnings?
HOG last reported on Oct 29, 2026: EPS $0.40 vs $0.47 expected — a miss of 15.6%.
Does HOG pay a dividend?
Yes. HOG's dividend yield is 3.51%.
How much debt does HOG have?
HARLEY-DAVIDSON, INC. reported $1.9B of debt and $2.1B of cash (Sep 30, 2026).
What are HOG support and resistance levels?
Support: $33.16, $31.25, $29.88. Resistance: $34.84, $36.94, $38.63.
What are insiders doing with HOG?
Insider activity: SELLING, 3 buys and 7 sells in the last 90 days.
What is the latest news on HOG?
Nov 9, 2026: Harley-Davidson, Inc. filed an insider trading report (Form 4) · Nov 9, 2026: Harley-Davidson picks Horizon Global as growth partner · Nov 6, 2026: Harley-Davidson files shelf registration