HNST today
$4.89-$0.21 (-4.02%)close Nov 12, 2026Trend
DailyDowntrend (confirmed)
4 hourLeaning Bearish
1 hourStrong Bearish
15 minStrong Bearish
5 minStrong Bearish
Daily trend turns up above $5.23
Key levels
Resistance$5.64
Resistance$5.23
Support$4.80
Support$4.16
Latest news & SEC filings
SEC FilingHonest Company, Inc. filed an insider trading report (Form 4)
AnalystB. Riley Securities keeps Buy rating on Honest Co, lifts target to $5.5
EarningsThe Honest Company posts Q3 2026 results and a new share buyback program
All HNST news →About Honest
The Honest Company makes personal care and baby products, including wipes, diapers, and beauty items, sold under the Honest brand. Its products are marketed as cleanly formulated and sustainably designed, with ingredients screened against an internal no-list of chemicals. Customers are primarily families and adults buying through major retailers such as Target, Amazon, and Walmart, as well as other brick-and-mortar and ecommerce outlets in the United States and Canada.
Based on the company's 10-K filed Feb 25, 2026.
Nasdaq · Consumer Cyclical
Honest Company, Inc. (HNST)
What Is the Price Target for HNST?
SEPT Low Target
$5.00
SEPT Mid Target
$5.25
SEPT High Target
$5.70
Analyst Consensus
$5.25
Is HNST a Buy or Sell Right Now?
Thesis
- •Revenue growing -1.9% YoY with STABLE trend — consistent growth.
AI-Powered Trading Signals
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for HNST.
Start Free Trial →Is HNST Overvalued or Undervalued?
Valuation Verdict
OVERVALUED
Methods Used
P/E Forward, P/B, Analyst Consensus
Fair Value
$4.67
54
Moat Score
NARROW
5/9
Piotroski Score
5.3
Altman Z-Score
What Is Smart Money Doing with HNST?
Insider Signal
SELLING
0 buys / 11 sells (90d)
Congress Signal
NEUTRAL
0 buys / 0 sells (90d)
Institutional
N/A
Short Squeeze Risk
HIGH
Signal: HIGH_SHORT_INTEREST
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| Sternweis Thomas | officer | Sale | 25,000 | $118K | Nov 9, 2026 |
| Sternweis Thomas | officer | Sale | 25,000 | $123K | Oct 8, 2026 |
| von Kunssberg Etienne | officer | Sale | 4,544 | $15K | May 22, 2026 |
| WHITE JAMES D | director | Buy | 41,970 | - | May 21, 2026 |
| Warren Jessica | director | Buy | 41,970 | - | May 21, 2026 |
| Turner Andrea | director | Buy | 41,970 | - | May 21, 2026 |
| Lynch Alissa Hsu | director | Buy | 41,970 | - | May 21, 2026 |
| Hartung Jack | director | Buy | 41,970 | - | May 21, 2026 |
| Gentile Susan | director | Buy | 41,970 | - | May 21, 2026 |
| BAYNE KATIE J | director | Buy | 41,970 | - | May 21, 2026 |
Track Smart Money Across 4,000+ Stocks
Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →HNST Growth Story
Revenue YoY
-1.9%
3yr Revenue CAGR
5.8%
EPS Growth YoY
-133.33%
FCF Growth YoY
1246.3%
Revenue Trend
STABLE
Dark Pool Trades for HNST
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for HNST, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 17:43:10 | $4.90 | 4,800 | $$24K | SELL |
| 17:35:01 | $4.92 | 3,043 | $$15K | BUY |
| 17:30:14 | $4.92 | 1,016 | $$5K | BUY |
| 17:28:49 | $4.91 | 1,728 | $$8K | SELL |
| 17:23:53 | $4.91 | 1,524 | $$7K | MIDPOINT |
5 dark pool trades shown · $$59K preview volume
Real-time institutional flow, block trades, and net positioning
Options Flow for HNST
PREVIEWSEPT Investing provides real-time options flow tracking for HNST, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.
| Type | Strike | Expiry | DTE | Premium | Size | Trade |
|---|---|---|---|---|---|---|
| CALL | $10 | Jan 21 | 435 | $$15.6K | 240 | BLOCK |
| CALL | $5 | Jan 15 | 64 | $$40 | 1 | SWEEP |
2 options trades shown · 100% calls
Unusual activity, GEX levels, max pain, and dealer positioning
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for Honest Company, Inc. (HNST) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (1 articles analyzed), and SEC filing intelligence...
AI-Powered Trading Signals.
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →HNST — frequently asked questions
What is HNST stock price today?
Honest Company, Inc. (HNST) is at $4.89, down 4.02% (-$0.21) at the Nov 12, 2026 close.
Why is HNST stock moving today?
Latest HNST news — Nov 10, 2026: Honest Company, Inc. filed an insider trading report (Form 4) · Nov 6, 2026: B. Riley Securities keeps Buy rating on Honest Co, lifts target to $5.5
What is the HNST price target?
The average analyst price target for HNST is $5.25, ranging from $5 to $6, based on 4 analysts.
What do analysts rate HNST?
Analyst ratings for HNST: 0 Buy, 4 Hold, 0 Sell — consensus Hold.
Did HNST beat earnings?
HNST last reported on Nov 5, 2026: EPS $0.03 vs $0.00 expected — a beat of 1500.0%.
What is HNST's P/E ratio?
HNST trades at a P/E of 7.5 vs a Consumer Cyclical average of 18.8.
Does HNST pay a dividend?
HNST does not currently pay a dividend.
What are HNST support and resistance levels?
Support: $4.80, $4.16, $3.58. Resistance: $5.23, $5.64, $6.01.
What are insiders doing with HNST?
Insider activity: SELLING, 0 buys and 11 sells in the last 90 days.
What is the latest news on HNST?
Nov 10, 2026: Honest Company, Inc. filed an insider trading report (Form 4) · Nov 6, 2026: B. Riley Securities keeps Buy rating on Honest Co, lifts target to $5.5 · Nov 5, 2026: The Honest Company posts Q3 2026 results and a new share buyback program