AnalysisNews

HIMS today

$20.02-$0.79 (-3.80%)close Nov 12, 2026

Trend

DailyDowntrend (confirmed)

4 hourStrong Bearish

1 hourStrong Bearish

15 minLeaning Bearish

5 minStrong Bearish

Daily trend turns up above $31.81

Key levels

Resistance$23.97

Resistance$21.53

Support$18.75

Support$15.21

Latest news & SEC filings

LegalFive more states join federal probe of Hims & Hers over privacy claims

EarningsHims & Hers reports Q3 miss, weak Q4 outlook, adds Huberman to board

LegalFTC expands lawsuit against Hims & Hers Health

LegalFive states join FTC lawsuit against Hims and Hers over privacy practices

AnalystJefferies keeps Hold rating on Hims & Hers Health, cuts price target to $24

All HIMS news →

About Hims & Hers

Hims & Hers runs a direct-to-consumer telehealth and wellness platform where customers consult licensed clinicians online and can receive prescriptions when appropriate. Its offerings cover areas such as intimacy, thinning hair, hormonal balance, weight management, skin conditions, and emotional well-being, along with non-prescription items, cosmetics, supplements, and lab tests. Many products ship on a recurring subscription basis through its websites and apps. It serves customers in the United States, Canada, the United Kingdom, and several European countries.

Based on the company's 10-K filed Feb 23, 2026.

NYSE · Other

Hims & Hers Health, Inc. (HIMS)

$19.81-1.00 (-4.81%)
WATCHLISTGrade: B+Risk: LOW
1D5D1M1Y5YMaxSign up for all timeframes
21.4923.8526.2028.5619.81Oct 12Oct 20Oct 28Nov 5
High19.86
Low19.47
Open19.56
Volume267K
Avg Vol12.36M
VWAP19.57
30d High30.92
30d Low19.13
30d Chg-31.69%

What Is the Price Target for HIMS?

SEPT Low Target

$24.00

SEPT Mid Target

$32.00

SEPT High Target

$40.00

Analyst Consensus

$32.00

Current: $20.77Upside: +54.0%Confidence: 85%Method: Analyst Consensus

Is HIMS a Buy or Sell Right Now?

66
Investability Score
WATCHLIST12-18 months
News summary · last 30 days
Nov 9▼ DownEarningsLeadership6 articles
Hims & Hers Health (HIMS) reported third-quarter results that fell short of expectations, sending shares down 9.15% to close at $22.94 on heavy volume of 39.5 million shares. The company guided fourth-quarter sales to $875M-$895M, well below the $953.4M analyst estimate, and trimmed its FY2026 revenue outlook to $3.130B-$3.150B, with the midpoint below the $3.209B consensus. These bearish earnings-related developments, along with a Form 8-K filing on a major company event, weighed on the stock. The news signals a negative direction for HIMS.

Thesis

  • •Revenue growing 59.0% YoY with STRONG trend — consistent growth.

AI-Powered Trading Signals

Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for HIMS.

Start Free Trial →

Is HIMS Overvalued or Undervalued?

Valuation Verdict

OVERVALUED

Methods Used

P/B, Analyst Consensus

Fair Value

$24.33

31

Moat Score

NONE

4/9

Piotroski Score

3.6

Altman Z-Score

What Is Smart Money Doing with HIMS?

Insider Signal

SELLING

1 buys / 9 sells (90d)

Congress Signal

BUYING

1 buys / 0 sells (90d)

Institutional

N/A

Short Squeeze Risk

HIGH

Signal: HIGH_SHORT_INTEREST

Recent Insider Activity

NameTitleTypeSharesValueDate
Boughton SoleilofficerSale3,462$96KOct 28, 2026
Boughton SoleilofficerSale3,461$101KOct 14, 2026
Okupe OluyemiofficerBuy14,000$70KSep 22, 2026
Okupe OluyemiofficerSale29,277$877KSep 22, 2026
Okupe OluyemiofficerSale12,313$355KSep 17, 2026
Dudum Andrewdirector officer 10% ownerSale977,566-Aug 27, 2026
Dudum Andrewdirector officer 10% ownerSale463,289-Aug 25, 2026
Okupe OluyemiofficerBuy4,938$25KAug 19, 2026
Okupe OluyemiofficerSale4,938$148KAug 19, 2026
Boughton SoleilofficerSale25,111$692KAug 19, 2026

Track Smart Money Across 4,000+ Stocks

Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.

See All Smart Money Signals →

HIMS Growth Story

Revenue YoY

59.0%

3yr Revenue CAGR

64.5%

EPS Growth YoY

-3.77%

FCF Growth YoY

-71.0%

Revenue Trend

STRONG

Dark Pool Trades for HIMS

PREVIEW

SEPT Investing tracks real-time dark pool institutional trades for HIMS, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.

TimePriceSizeValueSide
15:02:55$19.921,000$$20KMIDPOINT
15:02:30$19.931,080$$22KSELL
15:02:03$19.931,503$$30KBUY
15:01:58$19.922,000$$40KSELL
15:00:43$19.961,502$$30KSELL

5 dark pool trades shown · $$141K preview volume

Real-time institutional flow, block trades, and net positioning

See all dark pool activity

Options Flow for HIMS

PREVIEW

SEPT Investing provides real-time options flow tracking for HIMS, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.

TypeStrikeExpiryDTEPremiumSizeTrade
CALL$21Nov 208$$2004SWEEP
CALL$25Jan 1564$$901SWEEP
CALL$25Jan 1564$$901SWEEP
CALL$25Jan 1564$$1802SWEEP
PUT$20Nov 131$$201531SWEEP

5 options trades shown · 80% calls

Unusual activity, GEX levels, max pain, and dealer positioning

See full options flow

What Traders Are Saying About HIMS

2 posts

SEPT Investing hosts an active community of 3,500+ traders sharing real-time analysis, trade setups, and market discussion for HIMS. Join verified traders discussing price action, dark pool alerts, options flow, and AI-powered market intelligence.

S
Sarah MitchellVERIFIED96d ago

Zone Setup — $HIMS (Hims & Hers Health, Inc.) Price: $31.59 | Zone: $24.73 — $35.85 Conviction: MEDIUM | Analyst upside: +10.7% Near resistance (62% of range) — breakout watch. Positive news (5+ vs ...

60 views
S
SEPT InvestingVERIFIED134d ago

SEPT Brain on $HIMS -- Neutral HIMS breakout at $37.29. Day range $34.45-$38.23. Price in middle of zone $34.75-$38.23 — direction unclear, stop too wide. Wait for price to reach zone boundary for cl...

314 views

Join 3,500+ traders discussing HIMS in real-time

Trade ideas, setups, dark pool alerts, and AI-powered analysis

Join the discussion

Full AI Research Report

SEPT's Trading AI has generated a free, downloadable PDF research report for Hims & Hers Health, Inc. (HIMS) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.

Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (8 articles analyzed), and SEC filing intelligence...

AI-Powered Trading Signals.

Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.

Try SEPT Free for 7 Days →

HIMS — frequently asked questions

What is HIMS stock price today?

Hims & Hers Health, Inc. (HIMS) is at $20.02, down 3.80% (-$0.79) at the Nov 12, 2026 close.

Why is HIMS stock moving today?

Latest HIMS news — Nov 11, 2026: Five more states join federal probe of Hims & Hers over privacy claims · Nov 11, 2026: Hims & Hers reports Q3 miss, weak Q4 outlook, adds Huberman to board

Why did HIMS stock move on Nov 9, 2026?

Hims & Hers Health (HIMS) reported third-quarter results that fell short of expectations, sending shares down 9.15% to close at $22.94 on heavy volume of 39.5 million shares. The company guided fourth-quarter sales to $875M-$895M, well below the $953.4M analyst estimate, and trimmed its FY2026 revenue outlook to $3.130B-$3.150B, with the midpoint below the $3.209B consensus.

What is the HIMS price target?

The average analyst price target for HIMS is $32.00, ranging from $24 to $40, based on 13 analysts. Latest: Jefferies maintains on Nov 10, 2026.

What do analysts rate HIMS?

Analyst ratings for HIMS: 0 Buy, 29 Hold, 0 Sell — consensus Hold.

Did HIMS beat earnings?

HIMS last reported on Nov 9, 2026: EPS -$0.14 vs $0.06 expected — a miss of 348.7%.

Does HIMS pay a dividend?

HIMS does not currently pay a dividend.

What are HIMS support and resistance levels?

Support: $18.75, $15.21, $11.64. Resistance: $21.53, $23.97, $26.33.

What are insiders doing with HIMS?

Insider activity: SELLING, 1 buys and 9 sells in the last 90 days.

What is the latest news on HIMS?

Nov 11, 2026: Five more states join federal probe of Hims & Hers over privacy claims · Nov 11, 2026: Hims & Hers reports Q3 miss, weak Q4 outlook, adds Huberman to board · Nov 11, 2026: FTC expands lawsuit against Hims & Hers Health