HELE today
$37.08-$0.11 (-0.30%)close Nov 13, 2026Trend
DailyUptrend (confirmed)
4 hourBearish
1 hourBearish
15 minSymmetric Triangle
5 minSymmetric Triangle
Daily trend turns down below $24.69
Key levels
Resistance$52.15
Resistance$50.22
Support$36.58
Support$33.73
Latest news & SEC filings
NewsEmpower Brands Sends Public Message to Helen of Troy Investors
DealEmpower Brands sends letter to Helen of Troy holders on $37.00 per share cash offer
All HELE news →About Helen of Troy
Helen of Troy is a consumer products company that sells branded goods in two segments: Home & Outdoor and Beauty & Wellness. Its Home & Outdoor brands include OXO, Hydro Flask and Osprey, offering kitchen, hydration, cooler and backpack products. The Beauty & Wellness segment sells hair appliances, hair care, nail products and wellness devices under brands such as Braun, Vicks, Honeywell, PUR, Hot Tools, Drybar and Revlon. Products are sold in roughly 100 countries, mainly through retailers, distributors and direct-to-consumer channels.
Based on the company's 10-K filed Apr 23, 2026.
Nasdaq · Industrials
HELEN OF TROY LTD (HELE)
What Is the Price Target for HELE?
SEPT Low Target
$22.95
SEPT Mid Target
$27.00
SEPT High Target
$31.05
Analyst Consensus
$27.00
Is HELE a Buy or Sell Right Now?
Thesis
- •Revenue growing -6.4% YoY with DECLINING trend — consistent growth.
AI-Powered Trading Signals
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for HELE.
Start Free Trial →Is HELE Overvalued or Undervalued?
Valuation Verdict
UNDERVALUED
Methods Used
P/E Forward, P/B, Analyst Consensus
Fair Value
$39.05
14
Moat Score
NONE
4/9
Piotroski Score
0.4
Altman Z-Score
What Is Smart Money Doing with HELE?
Insider Signal
NEUTRAL
0 buys / 0 sells (90d)
Congress Signal
NEUTRAL
0 buys / 0 sells (90d)
Institutional
DISTRIBUTING
Short Squeeze Risk
LOW
Signal: NEUTRAL
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| Grass Brian | officer | Sale | 496 | $13K | Oct 5, 2026 |
| Platz Marlo Michelle Cormier | director | Buy | 860 | - | Sep 1, 2026 |
| FADEL MITCHELL E | director | Buy | 860 | - | Sep 1, 2026 |
| Woody Darren G | director | Buy | 860 | - | Sep 1, 2026 |
| GOMEZ SADES TABATA LORENA | director | Buy | 860 | - | Sep 1, 2026 |
| RAFF BERYL | director | Buy | 860 | - | Sep 1, 2026 |
| Berry Krista | director | Buy | 860 | - | Sep 1, 2026 |
| CASE THURMAN K | director | Buy | 860 | - | Sep 1, 2026 |
| Otero Elena | director | Buy | 860 | - | Sep 1, 2026 |
| Woody Darren G | director | Buy | 919 | - | Jun 1, 2026 |
Track Smart Money Across 4,000+ Stocks
Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →HELE Growth Story
Revenue YoY
-6.4%
3yr Revenue CAGR
-4.8%
EPS Growth YoY
-827.75%
FCF Growth YoY
58.7%
Revenue Trend
DECLINING
Dark Pool Trades for HELE
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for HELE, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 19:03:26 | $37.10 | 1,011 | $$38K | SELL |
| 18:15:15 | $37.09 | 2,400 | $$89K | SELL |
| 16:39:43 | $37.28 | 1,500 | $$56K | SELL |
| 15:39:14 | $37.20 | 2,400 | $$89K | SELL |
| 15:26:35 | $37.11 | 1,042 | $$39K | BUY |
5 dark pool trades shown · $$310K preview volume
Real-time institutional flow, block trades, and net positioning
Options Flow for HELE
PREVIEWSEPT Investing provides real-time options flow tracking for HELE, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.
| Type | Strike | Expiry | DTE | Premium | Size | Trade |
|---|---|---|---|---|---|---|
| PUT | $30 | Dec 18 | 35 | $$1920 | 48 | SWEEP |
| PUT | $30 | Dec 18 | 35 | $$40 | 1 | SWEEP |
2 options trades shown · 0% calls
Unusual activity, GEX levels, max pain, and dealer positioning
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for HELEN OF TROY LTD (HELE) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (9 articles analyzed), and SEC filing intelligence...
AI-Powered Trading Signals.
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →HELE — frequently asked questions
What is HELE stock price today?
HELEN OF TROY LTD (HELE) is at $37.08, down 0.30% (-$0.11) at the Nov 13, 2026 close.
Why is HELE stock moving today?
Latest HELE news — Nov 12, 2026: Empower Brands Sends Public Message to Helen of Troy Investors · Nov 12, 2026: Empower Brands sends letter to Helen of Troy holders on $37.00 per share cash offer
What is the HELE price target?
The average analyst price target for HELE is $27.00, ranging from $26 to $28, based on 2 analysts. Latest: Canaccord Genuity maintains on Oct 6, 2026.
What do analysts rate HELE?
Analyst ratings for HELE: 0 Buy, 5 Hold, 0 Sell — consensus Hold.
Did HELE beat earnings?
HELE last reported on Oct 8, 2026: EPS $0.79 vs $0.50 expected — a beat of 58.8%.
Does HELE pay a dividend?
HELE does not currently pay a dividend.
What are HELE support and resistance levels?
Support: $36.58, $33.73, $30.85. Resistance: $50.22, $52.15, $54.25.
What are insiders doing with HELE?
Insider activity: NEUTRAL, 0 buys and 0 sells in the last 90 days.
What is the latest news on HELE?
Nov 12, 2026: Empower Brands Sends Public Message to Helen of Troy Investors · Nov 12, 2026: Empower Brands sends letter to Helen of Troy holders on $37.00 per share cash offer