GSHD SCHEDULE 13D/A: Insider sale planned

A Schedule 13D/A amendment was

Filed with the SEC on Aug 24, 2026 · accession 0001726978-26-000067

GSHD filed a SCHEDULE 13D/A (schedule 13d/a) with the SEC on Aug 24, 2026. A Schedule 13D/A amendment was filed by a group of reporting persons affiliated with Goosehead Insurance, disclosing that various family trusts and individuals converted Class B shares to Class A and sold shares between April and August 2026, while a few insiders made small open-market purchases. The stock moved +0.7% by the first close after the filing.

Summary of the filing

A Schedule 13D/A amendment was filed by a group of reporting persons affiliated with Goosehead Insurance, disclosing that various family trusts and individuals converted Class B shares to Class A and sold shares between April and August 2026, while a few insiders made small open-market purchases. The reporting persons collectively hold 98.6% of Class B stock, ~32.0% of combined voting power, and beneficially own 34.2% of Class A on an as-converted basis.

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Key details

Class A shares sold by Mark & Robyn Jones Descendants Trust 2014 (aggregate)$469K

Class A shares sold by Adrienne Kebodeaux$12K

Class A shares sold by Serena Jones$15K

Class A shares sold by Chick & The Bear Irrevocable Trust$5K

Class A shares sold by SLJ Dynasty Trust$15K

Class A shares purchased by Mark E. Jones, Jr.$3K

Class A shares purchased by P. Ryan Langston$3K

IssuerGoosehead Insurance, Inc.

Reporting person / shareholderThe Mark & Robyn Jones Descendants Trust 2014

Llc entity whose units correspond to class b sharesGoosehead Financial

Reporting person / executiveMark E. Jones

Reporting personRobyn Jones

Reporting personMark E. Jones, Jr.

Reporting personP. Ryan Langston

Reporting personAdrienne Kebodeaux

Reporting personSerena Jones

How GSHD stock reacted

Close before

$72.52

Aug 21, 2026

First close after

+0.66%

$73.00

5 trading days

-1.74%

$71.26

Since filing

-23.40%

$55.55

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Frequently asked questions

What did GSHD file with the SEC on Aug 24, 2026?

GSHD filed a SCHEDULE 13D/A (Insider sale planned). A Schedule 13D/A amendment was filed by a group of reporting persons affiliated with Goosehead Insurance, disclosing that various family trusts and individuals converted Class B shares to Class A and sold shares between April and August 2026, while a few insiders made small open-market purchases. The reporting persons collectively hold 98.6% of Class B stock, ~32.0% of combined voting power, and beneficially own 34.2% of Class A on an as-converted basis.

How do I read a SCHEDULE 13D/A?

A report the company filed with the SEC (the US market regulator). Start with the summary, then the key amounts and names. Compare it with the company’s earlier filings.

Why are SEC filings important?

Public companies must tell the SEC about anything that can change their value — results, leadership changes, big deals, new shares, bankruptcy. Filings are the official source, often before the news. A SCHEDULE 13D/A (schedule 13d/a): A report the company filed with the SEC (the US market regulator).

How did GSHD stock react to this filing?

GSHD closed at $72.52 before the filing and $73.00 on Aug 24, 2026 (+0.66%). Five trading days later: $71.26 (-1.74%).

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