GOOGL today
$295.44-$3.26 (-1.09%)close Nov 13, 2026Trend
DailyDowntrend (confirmed)
4 hourLeaning Bearish
1 hourBearish
15 minLeaning Bullish
5 minConsolidating
Daily trend turns up above $384.48
Key levels
Resistance$314.90
Resistance$300.44
Support$276.92
Support$251.32
Latest news & SEC filings
NewsStudy Finds Drug Ads May Influence AI Health Advice
DealAlphabet unit and ENGIE ink preliminary French data center power pact
LegalAlphabet unit drops location data for South Korea under permit terms
LegalSeoul: Google to erase street view images of defense sites after February permit
All GOOGL news →About Alphabet
Alphabet is the parent company of Google. Its main segments are Google Services, which includes search, YouTube, advertising, subscriptions, apps, and devices; Google Cloud, which provides infrastructure, platform, and application services; and Other Bets, which houses various early-stage businesses. It operates globally, serving advertisers, consumers, businesses, and developers.
Based on the company's 10-K filed Feb 5, 2026.
Nasdaq · Technology
Alphabet Inc. (GOOGL)
What Is the Price Target for GOOGL?
SEPT Low Target
$300.00
SEPT Mid Target
$380.00
SEPT High Target
$480.00
Analyst Consensus
$380.00
Is GOOGL a Buy or Sell Right Now?
Thesis
- •Revenue growing 15.1% YoY with ACCELERATING trend — accelerating momentum.
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for GOOGL.
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Valuation Verdict
UNDERVALUED
Methods Used
P/E Forward, P/B, PEG, Analyst Consensus
Fair Value
$369.75
59
Moat Score
NARROW
5/9
Piotroski Score
14.1
Altman Z-Score
What Is Smart Money Doing with GOOGL?
Insider Signal
NEUTRAL
0 buys / 1 sells (90d)
Congress Signal
BUYING
6 buys / 14 sells (90d)
Institutional
N/A
Short Squeeze Risk
MEDIUM
Signal: NEUTRAL
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| ARNOLD FRANCES | director | Sale | 82 | $23K | Oct 29, 2026 |
| WALKER JOHN KENT | officer | Sale | 1,626 | - | Oct 25, 2026 |
| WALKER JOHN KENT | officer | Sale | 1,641 | $521K | Oct 25, 2026 |
| Porat Ruth | officer | Sale | 1,626 | - | Oct 25, 2026 |
| Porat Ruth | officer | Sale | 1,641 | $521K | Oct 25, 2026 |
| Pichai Sundar | director officer | Sale | 3,671 | - | Oct 25, 2026 |
| Pichai Sundar | director officer | Sale | 3,705 | $1.2M | Oct 25, 2026 |
| Saraci Marsida | officer | Sale | 121 | - | Oct 25, 2026 |
| Saraci Marsida | officer | Sale | 122 | $39K | Oct 25, 2026 |
| Saraci Marsida | officer | Sale | 101 | - | Oct 25, 2026 |
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See All Smart Money Signals →GOOGL Growth Story
Revenue YoY
15.1%
3yr Revenue CAGR
12.5%
EPS Growth YoY
34.45%
FCF Growth YoY
0.7%
Revenue Trend
ACCELERATING
Dark Pool Trades for GOOGL
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for GOOGL, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 19:12:21 | $295.13 | 1,174 | $$346K | SELL |
| 19:11:11 | $295.00 | 23,500 | $$6.9M | SELL |
| 19:11:07 | $295.27 | 1,060 | $$313K | BUY |
| 19:10:54 | $295.38 | 2,000 | $$591K | BUY |
| 19:10:10 | $295.46 | 4,550 | $$1.3M | BUY |
5 dark pool trades shown · $$9.5M preview volume
Real-time institutional flow, block trades, and net positioning
Options Flow for GOOGL
PREVIEWSEPT Investing provides real-time options flow tracking for GOOGL, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.
| Type | Strike | Expiry | DTE | Premium | Size | Trade |
|---|---|---|---|---|---|---|
| CALL | $305 | Nov 16 | 3 | $$891 | 27 | SWEEP |
| PUT | $250 | Jun 17 | 216 | $$3585 | 3 | SWEEP |
| CALL | $320 | Nov 16 | 3 | $$30 | 15 | SWEEP |
| CALL | $310 | Nov 20 | 7 | $$135 | 1 | SWEEP |
| CALL | $302.5 | Nov 13 | 0 | $$5 | 5 | SWEEP |
5 options trades shown · 80% calls
Unusual activity, GEX levels, max pain, and dealer positioning
What Traders Are Saying About GOOGL
10 postsSEPT Investing hosts an active community of 3,500+ traders sharing real-time analysis, trade setups, and market discussion for GOOGL. Join verified traders discussing price action, dark pool alerts, options flow, and AI-powered market intelligence.
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Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for Alphabet Inc. (GOOGL) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (13 articles analyzed), and SEC filing intelligence...
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Try SEPT Free for 7 Days →GOOGL — frequently asked questions
What is GOOGL stock price today?
Alphabet Inc. (GOOGL) is at $295.44, down 1.09% (-$3.26) at the Nov 13, 2026 close.
Why is GOOGL stock moving today?
Latest GOOGL news — Nov 13, 2026: Study Finds Drug Ads May Influence AI Health Advice · Nov 13, 2026: Alphabet unit and ENGIE ink preliminary French data center power pact
Why did GOOGL stock move on Oct 30, 2026?
Alphabet shares closed at $279.91, down 0.43% on volume of 51.6 million, capping a rough week in which the stock fell 12% amid AI concerns and lost $482 billion in market value. The decline came during a broad market pullback that also hit Intel, marking Alphabet's weakest week since 2011.
What is the GOOGL price target?
The average analyst price target for GOOGL is $380.00, ranging from $300 to $480, based on 21 analysts. Latest: Wells Fargo maintains on Nov 2, 2026.
What do analysts rate GOOGL?
Analyst ratings for GOOGL: 0 Buy, 76 Hold, 0 Sell — consensus Hold.
Did GOOGL beat earnings?
GOOGL last reported on Oct 28, 2026: EPS $2.67 vs $2.97 expected — a miss of 10.1%.
What is GOOGL's P/E ratio?
GOOGL trades at a P/E of 15.0 vs a Technology average of 27.9.
Does GOOGL pay a dividend?
Yes. GOOGL's dividend yield is 0.27%.
What are GOOGL support and resistance levels?
Support: $276.92, $251.32, $235.84. Resistance: $300.44, $314.90, $326.37.
What are insiders doing with GOOGL?
Insider activity: NEUTRAL, 0 buys and 1 sells in the last 90 days.
What is the latest news on GOOGL?
Nov 13, 2026: Study Finds Drug Ads May Influence AI Health Advice · Nov 13, 2026: Alphabet unit and ENGIE ink preliminary French data center power pact · Nov 13, 2026: Alphabet unit drops location data for South Korea under permit terms