GOOG today

$290.63+$5.71 (+2.00%)close Nov 11, 2026

Trend

DailyDowntrend (starting)

4 hourLeaning Bearish

1 hourLeaning Bearish

15 minLeaning Bullish

5 minConsolidating

Daily trend turns up above $381.81

Key levels

Resistance$309.47

Resistance$296.70

Support$271.54

Support$252.20

About Alphabet

Alphabet is the parent company of Google. Its main segments are Google Services, which includes search, YouTube, advertising, subscriptions, apps, and devices; Google Cloud, which provides infrastructure, platform, and application services; and Other Bets, which houses various early-stage businesses. It operates globally, serving advertisers, consumers, businesses, and developers.

Based on the company's 10-K filed Feb 5, 2026.

Nasdaq · Technology

Alphabet Inc. (GOOG)

$290.63+5.71 (+2.00%)

WATCHLISTGrade: ARisk: LOW

1D 5D1M1Y 5Y MaxSign up for all timeframes

High292.97

Low286.90

Open287.67

Volume16.56M

Avg Vol19.17M

VWAP290.18

30d High349.52

30d Low278.04

30d Chg-13.23%

See full chart with real-time data

What Is the Price Target for GOOG?

SEPT Low Target

$300.00

SEPT Mid Target

$400.00

SEPT High Target

$485.00

Analyst Consensus

$400.00

Current: $290.45Upside: +37.7%Confidence: 85%Method: Analyst Consensus

Is GOOG a Buy or Sell Right Now?

Investability Score

WATCHLIST12-18 months

News summary · last 30 days

Oct 29▼ DownEarningsDowngradeMacro10 articles

Alphabet shares closed at $282.32, down 0.54% on heavy volume of 81.3 million shares, as disappointing Q3 earnings and concerns about AI pressures on the core search business weighed on the stock. Multiple analysts trimmed price targets, with UBS cutting to $332, DA Davidson to $300, and JP Morgan, Morgan Stanley, and Scotiabank each reducing to $375, while Barclays stayed highest at $405. A separate analyst warning flagged that Alphabet's heavy AI spending could squeeze profit margins, adding to the bearish tone. The stock traded in a wide range between $278.29 and $286.43, reflecting the mixed analyst reaction. Overall, the news flow skews negative, with earnings miss and AI disruption concerns dominating over maintained bullish ratings.

Oct 28▲ UpProductEarnings10 articles

Alphabet shares closed at $322.17, up 0.72% on volume of about 17 million shares, as a wave of bullish product disclosures from executives offset a mixed earnings picture. The company reported that its Gemini app reached one billion users by quarter end, Gemini customers quadrupled year over year, and its first-party AI model APIs now handle close to 32 billion tokens per minute, while YouTube Premium surpassed 150 million subscribers. However, Alphabet's Q3 results missed estimates even as Google Cloud revenue rose, and the stock dropped following that report. The net signal leans positive as the strong AI and subscription traction appears to have outweighed the earnings miss in today's trading.

Thesis

•Revenue growing 15.1% YoY with ACCELERATING trend — accelerating momentum.

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Is GOOG Overvalued or Undervalued?

Valuation Verdict

UNDERVALUED

Methods Used

P/E Forward, P/B, PEG, Analyst Consensus

Fair Value

$381.88

Moat Score

NARROW

5/9

Piotroski Score

14.0

Altman Z-Score

What Is Smart Money Doing with GOOG?

Insider Signal

NEUTRAL

0 buys / 0 sells (90d)

Congress Signal

BUYING

10 buys / 10 sells (90d)

Institutional

N/A

Short Squeeze Risk

MEDIUM

Signal: NEUTRAL

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GOOG Growth Story

Revenue YoY

15.1%

3yr Revenue CAGR

12.5%

EPS Growth YoY

34.45%

FCF Growth YoY

0.7%

Revenue Trend

ACCELERATING

Dark Pool Trades for GOOG

PREVIEW

SEPT Investing tracks real-time dark pool institutional trades for GOOG, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.

Time	Price	Size	Value	Side
12:02:18	$289.00	2,560	$$740K	BUY
12:01:53	$288.83	1,000	$$289K	BUY
11:25:41	$290.00	1,060	$$307K	SELL
10:53:54	$291.06	1,060	$$309K	BUY
09:33:43	$292.10	3,572	$$1.0M	SELL

5 dark pool trades shown · $$2.7M preview volume

Real-time institutional flow, block trades, and net positioning

See all dark pool activity

Options Flow for GOOG

PREVIEW

SEPT Investing provides real-time options flow tracking for GOOG, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.

Type	Strike	Expiry	DTE	Premium	Size	Trade
CALL	$292.5	Nov 13	2	$$442	2	SWEEP
CALL	$292.5	Nov 13	2	$$221	1	SWEEP
CALL	$292.5	Nov 13	2	$$221	1	SWEEP
CALL	$292.5	Nov 13	2	$$663	3	SWEEP
PUT	$290	Nov 13	2	$$273	1	SWEEP

5 options trades shown · 80% calls

Unusual activity, GEX levels, max pain, and dealer positioning

See full options flow

What Traders Are Saying About GOOG

1 posts

SEPT Investing hosts an active community of 3,500+ traders sharing real-time analysis, trade setups, and market discussion for GOOG. Join verified traders discussing price action, dark pool alerts, options flow, and AI-powered market intelligence.

Sarah MitchellVERIFIED88d ago

Zone Setup — $GOOG (Alphabet Inc.) Price: $343.54 | Zone: $339.16 — $381.81 Conviction: HIGH | Analyst upside: +21.8% Near support (10% of range) — reversal watch. Positive news (7+ vs 5-). Earnings...

124 views

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Full AI Research Report

SEPT's Trading AI has generated a free, downloadable PDF research report for Alphabet Inc. (GOOG) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.

Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (16 articles analyzed), and SEC filing intelligence...

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GOOG — frequently asked questions

What is GOOG stock price today?

Alphabet Inc. (GOOG) is at $290.63, up 2.00% (+$5.71) at the Nov 11, 2026 close.

Why is GOOG stock moving today?

Latest GOOG news — Nov 12, 2026: Adviser to EU tribunal urges fresh review of scrapped Google AdSense penalty · Nov 12, 2026: Alphabet begins investor roadshow for first HKD and SGD bond sale

Why did GOOG stock move on Oct 29, 2026?

What is the GOOG price target?

The average analyst price target for GOOG is $400.00, ranging from $300 to $485, based on 15 analysts.

What do analysts rate GOOG?

Analyst ratings for GOOG: 0 Buy, 52 Hold, 0 Sell — consensus Hold.

Did GOOG beat earnings?

GOOG last reported on Oct 28, 2026: EPS $2.67 vs $3.01 expected — a miss of 11.3%.

What is GOOG's P/E ratio?

GOOG trades at a P/E of 14.9 vs a Technology average of 27.9.

Does GOOG pay a dividend?

Yes. GOOG's dividend yield is 0.27%.

What are GOOG support and resistance levels?

Support: $271.54, $252.20, $236.69. Resistance: $296.70, $309.47, $323.13.

What are insiders doing with GOOG?

Insider activity: NEUTRAL, 0 buys and 0 sells in the last 90 days.

What is the latest news on GOOG?

Nov 12, 2026: Adviser to EU tribunal urges fresh review of scrapped Google AdSense penalty · Nov 12, 2026: Alphabet begins investor roadshow for first HKD and SGD bond sale · Nov 12, 2026: United prevents automated booking tools from reserving seats on its flights