GOLD today
$36.22-$0.18 (-0.49%)close Nov 13, 2026Trend
DailyDowntrend (confirmed)
4 hourExpanding
1 hourDescending Triangle
15 minBearish
5 minStrong Bearish
Daily trend turns up above $50.09
Key levels
Resistance$39.78
Resistance$37.30
Support$35.71
Support$32.76
Latest news & SEC filings
AnalystAnalyst keeps Buy rating on Gold.com, revises price target
NewsGoldMining Inc. begins environmental baseline studies at São Jorge gold project
All GOLD news →About Gold.com
Gold.com is a precious metals company that trades, distributes, mints, and stores bullion and coins. It runs three segments: wholesale sales and related services, direct-to-consumer retail, and secured lending. Its customers include mints, dealers, banks, industrial users, investors, and collectors. It operates across North America, Europe, and Asia.
Based on the company's 10-K filed Sep 10, 2026.
NYSE · Consumer Cyclical
Gold.com, Inc. (GOLD)
What Is the Price Target for GOLD?
SEPT Low Target
$65.00
SEPT Mid Target
$65.00
SEPT High Target
$65.00
Analyst Consensus
$65.00
Is GOLD a Buy or Sell Right Now?
Thesis
- •Revenue growing 132.4% YoY with ACCELERATING trend — accelerating momentum.
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Valuation Verdict
UNDERVALUED
Methods Used
P/E Forward, P/B, Analyst Consensus
Fair Value
$63.94
27
Moat Score
NONE
5/9
Piotroski Score
6.7
Altman Z-Score
What Is Smart Money Doing with GOLD?
Insider Signal
NEUTRAL
5 buys / 12 sells (90d)
Congress Signal
NEUTRAL
0 buys / 0 sells (90d)
Institutional
N/A
Short Squeeze Risk
HIGH
Signal: HIGH_SHORT_INTEREST
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| Tether Global Investments Fund, S.I.C.A.F., S.A. | 10% owner | Buy | 27,633 | $1.1M | Oct 28, 2026 |
| Tether Global Investments Fund, S.I.C.A.F., S.A. | 10% owner | Buy | 39,692 | $1.6M | Oct 27, 2026 |
| Tether Global Investments Fund, S.I.C.A.F., S.A. | 10% owner | Buy | 32,675 | $1.3M | Oct 26, 2026 |
| Tether Global Investments Fund, S.I.C.A.F., S.A. | 10% owner | Buy | 25,200 | $999K | Oct 14, 2026 |
| Tether Global Investments Fund, S.I.C.A.F., S.A. | 10% owner | Buy | 42,682 | $1.7M | Oct 13, 2026 |
| BENJAMIN JEFFREY D | director | Sale | 8,261 | $363K | Sep 22, 2026 |
| BENJAMIN JEFFREY D | director | Sale | 9,787 | $440K | Sep 22, 2026 |
| BENJAMIN JEFFREY D | director | Sale | 13,952 | $618K | Sep 21, 2026 |
| Van Jill | officer | Buy | 10,857 | - | Sep 18, 2026 |
| BENJAMIN JEFFREY D | director | Sale | 7,067 | $320K | Sep 18, 2026 |
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Revenue YoY
132.4%
3yr Revenue CAGR
40.1%
EPS Growth YoY
325.35%
FCF Growth YoY
754.2%
Revenue Trend
ACCELERATING
Dark Pool Trades for GOLD
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for GOLD, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 18:49:54 | $36.42 | 1,302 | $$47K | MIDPOINT |
| 18:05:05 | $36.39 | 3,285 | $$120K | SELL |
| 16:12:40 | $36.60 | 5,034 | $$184K | BUY |
| 14:54:23 | $36.94 | 2,000 | $$74K | BUY |
| 14:38:29 | $36.79 | 1,000 | $$37K | MIDPOINT |
5 dark pool trades shown · $$462K preview volume
Real-time institutional flow, block trades, and net positioning
Options Flow for GOLD
PREVIEWSEPT Investing provides real-time options flow tracking for GOLD, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.
| Type | Strike | Expiry | DTE | Premium | Size | Trade |
|---|---|---|---|---|---|---|
| PUT | $40 | Dec 18 | 35 | $$2520 | 6 | SWEEP |
| PUT | $40 | Dec 18 | 35 | $$42.0K | 100 | BLOCK |
| PUT | $40 | Dec 18 | 35 | $$1260 | 3 | SWEEP |
| PUT | $40 | Dec 18 | 35 | $$1260 | 3 | SWEEP |
| PUT | $40 | Dec 18 | 35 | $$4200 | 10 | SWEEP |
5 options trades shown · 0% calls
Unusual activity, GEX levels, max pain, and dealer positioning
What Traders Are Saying About GOLD
1 postsSEPT Investing hosts an active community of 3,500+ traders sharing real-time analysis, trade setups, and market discussion for GOLD. Join verified traders discussing price action, dark pool alerts, options flow, and AI-powered market intelligence.
Smart Money Moves $VFF — DEGIGLIO MICHAEL A | Sale $101K $RMCF — KEATING MELVIN L | Sale $GOLD — BENJAMIN JEFFREY D | Sale $363K $GOLD — BENJAMIN JEFFREY D | Sale $440K $BNTX — Sahin Ugur | Sale $4.6...
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Trade ideas, setups, dark pool alerts, and AI-powered analysis
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for Gold.com, Inc. (GOLD) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (2 articles analyzed), and SEC filing intelligence...
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Try SEPT Free for 7 Days →GOLD — frequently asked questions
What is GOLD stock price today?
Gold.com, Inc. (GOLD) is at $36.22, down 0.49% (-$0.18) at the Nov 13, 2026 close.
Why is GOLD stock moving today?
Latest GOLD news — Nov 6, 2026: Analyst keeps Buy rating on Gold.com, revises price target · Nov 6, 2026: GoldMining Inc. begins environmental baseline studies at São Jorge gold project
What is the GOLD price target?
The average analyst price target for GOLD is $65.00, ranging from $65 to $65, based on 1 analysts. Latest: Canaccord Genuity maintains on Sep 3, 2026.
What do analysts rate GOLD?
Analyst ratings for GOLD: 5 Buy, 0 Hold, 0 Sell — consensus Strong Buy.
Did GOLD beat earnings?
GOLD last reported on Nov 4, 2026: EPS $0.05 vs $0.88 expected — a miss of 94.3%.
What is GOLD's P/E ratio?
GOLD trades at a P/E of 12.1 vs a Consumer Cyclical average of 18.4.
Does GOLD pay a dividend?
Yes. GOLD's dividend yield is 3.59%.
What are GOLD support and resistance levels?
Support: $35.71, $32.76, $29.78. Resistance: $37.30, $39.78, $41.81.
What are insiders doing with GOLD?
Insider activity: NEUTRAL, 5 buys and 12 sells in the last 90 days.
What is the latest news on GOLD?
Nov 6, 2026: Analyst keeps Buy rating on Gold.com, revises price target · Nov 6, 2026: GoldMining Inc. begins environmental baseline studies at São Jorge gold project