FLO today
$6.25-$0.20 (-3.10%)close Nov 11, 2026Trend
DailyUptrend (confirmed)
4 hourStrong Bearish
1 hourStrong Bearish
15 minStrong Bearish
5 minStrong Bullish
Daily trend turns down below $5.74
Key levels
Resistance$6.81
Resistance$6.29
Support$5.74
Support$5.40
Latest news & SEC filings
AnalystStephens & Co. kept its Equal-Weight rating on Flowers Foods (FLO) and lowered its price target to $5.50 from $6.
AnalystBNP Paribas kept its Underperform rating on Flowers Foods (FLO) and lowered its price target to $5 from $8.
All FLO news →About Flowers Foods
Flowers Foods makes and sells packaged bakery foods across the United States. Its lineup covers breads, buns, rolls, bagels, English muffins, tortillas, baking mixes and snacks such as bars, cakes, cookies and crackers, marketed under a mix of national and regional brand names. Buyers include grocery chains, mass merchandisers, convenience stores, restaurants, foodservice distributors and institutions, reached through direct-store-delivery and warehouse networks.
Based on the company's 10-K filed Feb 25, 2026.
NYSE · Consumer Defensive
FLOWERS FOODS INC (FLO)
What Is the Price Target for FLO?
SEPT Low Target
$5.00
SEPT Mid Target
$5.50
SEPT High Target
$7.00
Analyst Consensus
$5.50
Is FLO a Buy or Sell Right Now?
Thesis
- •Revenue growing 3.0% YoY with SLOWING trend — consistent growth.
AI-Powered Trading Signals
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for FLO.
Start Free Trial →Is FLO Overvalued or Undervalued?
Valuation Verdict
UNDERVALUED
Methods Used
P/E Forward, Analyst Consensus
Fair Value
$7.92
10
Moat Score
NONE
4/9
Piotroski Score
N/A
Altman Z-Score
What Is Smart Money Doing with FLO?
Insider Signal
NEUTRAL
1 buys / 0 sells (90d)
Congress Signal
NEUTRAL
0 buys / 0 sells (90d)
Institutional
N/A
Short Squeeze Risk
HIGH
Signal: HIGH_SHORT_INTEREST
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| SCAGLIONE DIEGO ANTHONY | officer | Buy | 5,000 | $38K | Jun 8, 2026 |
| Chubb Thomas Caldecot III | director | Buy | 3,710 | - | Jun 4, 2026 |
| Chubb Thomas Caldecot III | director | Buy | 9,350 | - | May 29, 2026 |
| LEWIS MARGARET G | director | Buy | 9,350 | - | May 29, 2026 |
| Spainhour Sterling A Jr. | director | Buy | 7,900 | - | May 29, 2026 |
| McFadden William Jameson | director | Buy | 9,350 | - | May 29, 2026 |
| DEESE GEORGE E | director | Buy | 9,350 | - | May 29, 2026 |
| Casey Edward J. Jr. | director | Buy | 9,350 | - | May 29, 2026 |
Track Smart Money Across 4,000+ Stocks
Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →FLO Growth Story
Revenue YoY
3.0%
3yr Revenue CAGR
3.0%
EPS Growth YoY
-65.81%
FCF Growth YoY
13.7%
Revenue Trend
SLOWING
Dark Pool Trades for FLO
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for FLO, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 23:00:47 | $6.25 | 1,000 | $$6K | SELL |
| 21:03:03 | $6.25 | 61,995 | $$387K | SELL |
| 21:00:40 | $6.25 | 1,211 | $$8K | SELL |
| 21:00:22 | $6.25 | 1,000 | $$6K | SELL |
| 21:00:22 | $6.25 | 1,500 | $$9K | SELL |
5 dark pool trades shown · $$417K preview volume
Real-time institutional flow, block trades, and net positioning
Options Flow for FLO
PREVIEWSEPT Investing provides real-time options flow tracking for FLO, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.
| Type | Strike | Expiry | DTE | Premium | Size | Trade |
|---|---|---|---|---|---|---|
| CALL | $7.5 | Nov 20 | 9 | $$995 | 199 | BLOCK |
| CALL | $7.5 | Nov 20 | 9 | $$35 | 7 | SWEEP |
| CALL | $7.5 | Nov 20 | 9 | $$25 | 5 | SWEEP |
| CALL | $7.5 | Nov 20 | 9 | $$5 | 1 | SWEEP |
| CALL | $7.5 | Nov 20 | 9 | $$85 | 17 | SWEEP |
5 options trades shown · 100% calls
Unusual activity, GEX levels, max pain, and dealer positioning
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for FLOWERS FOODS INC (FLO) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (2 articles analyzed), and SEC filing intelligence...
AI-Powered Trading Signals.
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →FLO — frequently asked questions
What is FLO stock price today?
FLOWERS FOODS INC (FLO) is at $6.25, down 3.10% (-$0.20) at the Nov 11, 2026 close.
Why is FLO stock moving today?
Latest FLO news — Nov 2, 2026: Stephens & Co. kept its Equal-Weight rating on Flowers Foods (FLO) and lowered its price target to $5.50 from $6. · Oct 7, 2026: BNP Paribas kept its Underperform rating on Flowers Foods (FLO) and lowered its price target to $5 from $8.
What is the FLO price target?
The average analyst price target for FLO is $5.50, ranging from $5 to $7, based on 3 analysts. Latest: Stephens & Co. maintains on Nov 2, 2026.
What do analysts rate FLO?
Analyst ratings for FLO: 0 Buy, 7 Hold, 0 Sell — consensus Hold.
Did FLO beat earnings?
FLO last reported on Aug 20, 2026: EPS $0.21 vs $0.22 expected — a miss of 6.5%.
Does FLO pay a dividend?
Yes. FLO's dividend yield is 9.15%.
How much debt does FLO have?
FLOWERS FOODS INC reported $1.7B of debt and $53M of cash (Jul 18, 2026).
What are FLO support and resistance levels?
Support: $5.74, $5.40. Resistance: $6.29, $6.81, $7.26.
What are insiders doing with FLO?
Insider activity: NEUTRAL, 1 buys and 0 sells in the last 90 days.
What is the latest news on FLO?
Nov 2, 2026: Stephens & Co. kept its Equal-Weight rating on Flowers Foods (FLO) and lowered its price target to $5.50 from $6. · Oct 7, 2026: BNP Paribas kept its Underperform rating on Flowers Foods (FLO) and lowered its price target to $5 from $8.