ELF today
$113.53-$4.93 (-4.16%)close Nov 12, 2026Trend
DailyUptrend (confirmed)
4 hourStrong Bearish
1 hourSymmetric Triangle
15 minBearish
5 minBearish
Daily trend turns down below $105.83
Key levels
Resistance$125.14
Resistance$118.29
Support$105.36
Support$97.00
Latest news & SEC filings
GuidanceRhode posts solid expansion, sets upcoming sales goals
Producte.l.f. Beauty launches CEO hotline and publishes fiscal 2026 impact report
NewsJosh Franks, Operations Chief at e.l.f. Beauty, Sells Shares
NewsE-L Financial Corporation Limited announces cash dividend payout
EarningsE-L Financial posts Q3 2026 results
All ELF news →About e.l.f. Beauty
This company owns a portfolio of makeup and skincare labels, among them its flagship cosmetics line, a skin-focused brand, rhode, Naturium and Well People. It sells affordable color cosmetics, skin care and beauty tools, marketed as vegan and cruelty-free. Shoppers can buy its goods at mass, drug, food, dollar and specialty stores such as Target, Walmart, Amazon and Sephora, plus its own websites. Most sales come from the United States, with other revenue from markets including the UK, Canada and Germany.
Based on the company's 10-K filed May 21, 2026.
NYSE · Consumer Defensive
e.l.f. Beauty, Inc. (ELF)
What Is the Price Target for ELF?
SEPT Low Target
$100.00
SEPT Mid Target
$119.00
SEPT High Target
$139.00
Analyst Consensus
$119.00
Is ELF a Buy or Sell Right Now?
Thesis
- •Revenue growing 24.6% YoY with STRONG trend — consistent growth.
AI-Powered Trading Signals
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for ELF.
Start Free Trial →Is ELF Overvalued or Undervalued?
Valuation Verdict
OVERVALUED
Methods Used
P/E Forward, P/B, Analyst Consensus
Fair Value
$99.13
41
Moat Score
NARROW
3/9
Piotroski Score
4.3
Altman Z-Score
What Is Smart Money Doing with ELF?
Insider Signal
SELLING
0 buys / 8 sells (90d)
Congress Signal
SELLING
0 buys / 2 sells (90d)
Institutional
N/A
Short Squeeze Risk
MEDIUM
Signal: NEUTRAL
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| Franks Joshua Allen | officer | Sale | 8,366 | $920K | Oct 12, 2026 |
| AMIN TARANG | director officer | Buy | 71,000 | $1.9M | Oct 1, 2026 |
| AMIN TARANG | director officer | Sale | 23,072 | $2.4M | Oct 1, 2026 |
| AMIN TARANG | director officer | Sale | 21,902 | $2.3M | Oct 1, 2026 |
| AMIN TARANG | director officer | Sale | 2,026 | $213K | Oct 1, 2026 |
| FIELDS MANDY J | officer | Sale | 7,965 | $827K | Sep 8, 2026 |
| FIELDS MANDY J | officer | Sale | 4,650 | $487K | Sep 8, 2026 |
| FIELDS MANDY J | officer | Sale | 2,850 | $301K | Sep 8, 2026 |
| FIELDS MANDY J | officer | Sale | 600 | $64K | Sep 8, 2026 |
| AMIN TARANG | director officer | Sale | 20,836 | - | Sep 1, 2026 |
Track Smart Money Across 4,000+ Stocks
Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →ELF Growth Story
Revenue YoY
24.6%
3yr Revenue CAGR
41.4%
EPS Growth YoY
-77.08%
FCF Growth YoY
N/A%
Revenue Trend
STRONG
Dark Pool Trades for ELF
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for ELF, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 22:24:11 | $113.53 | 5,556 | $$631K | SELL |
| 21:58:55 | $113.53 | 3,983 | $$452K | SELL |
| 21:00:36 | $113.53 | 5,291 | $$601K | SELL |
| 21:00:34 | $113.53 | 1,345 | $$153K | SELL |
| 21:00:34 | $113.53 | 7,280 | $$826K | SELL |
5 dark pool trades shown · $$2.7M preview volume
Real-time institutional flow, block trades, and net positioning
Options Flow for ELF
PREVIEWSEPT Investing provides real-time options flow tracking for ELF, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.
| Type | Strike | Expiry | DTE | Premium | Size | Trade |
|---|---|---|---|---|---|---|
| CALL | $116 | Nov 20 | 8 | $$258 | 1 | SWEEP |
| CALL | $116 | Nov 20 | 8 | $$258 | 1 | SWEEP |
| CALL | $115 | Jan 15 | 64 | $$13.5K | 15 | SWEEP |
| CALL | $115 | Jan 15 | 64 | $$890 | 1 | SWEEP |
| CALL | $115 | Jan 15 | 64 | $$12.5K | 14 | SWEEP |
5 options trades shown · 100% calls
Unusual activity, GEX levels, max pain, and dealer positioning
What Traders Are Saying About ELF
2 postsSEPT Investing hosts an active community of 3,500+ traders sharing real-time analysis, trade setups, and market discussion for ELF. Join verified traders discussing price action, dark pool alerts, options flow, and AI-powered market intelligence.
Zone Setup — $ELF (e.l.f. Beauty, Inc.) Price: $111.69 | Zone: $108.04 — $116.20 Conviction: HIGH | Analyst upside: +3.9% Middle of range (45% of range) — no edge yet. Strong positive news (8+ vs 1-...
SEPT Brain on $ELF -- Bullish Consecutive selling days -- ELF under pressure. Uptrend holds while above $52.78. $61.12 target still in play. The Play: Above $64.47 starts the move up. Below $66. Di...
Join 3,500+ traders discussing ELF in real-time
Trade ideas, setups, dark pool alerts, and AI-powered analysis
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for e.l.f. Beauty, Inc. (ELF) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (1 articles analyzed), and SEC filing intelligence...
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Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →ELF — frequently asked questions
What is ELF stock price today?
e.l.f. Beauty, Inc. (ELF) is at $113.53, down 4.16% (-$4.93) at the Nov 12, 2026 close.
Why is ELF stock moving today?
Latest ELF news — Nov 12, 2026: Rhode posts solid expansion, sets upcoming sales goals · Nov 12, 2026: e.l.f. Beauty launches CEO hotline and publishes fiscal 2026 impact report
Why did ELF stock move on Nov 4, 2026?
e.l.f. Beauty reported strong Q2 results with adjusted EPS of $1.21 and sales of $520.816M, both significantly beating analyst estimates.
What is the ELF price target?
The average analyst price target for ELF is $119.00, ranging from $100 to $139, based on 16 analysts. Latest: Morgan Stanley maintains on Nov 10, 2026.
What do analysts rate ELF?
Analyst ratings for ELF: 1 Buy, 50 Hold, 1 Sell — consensus Hold.
Did ELF beat earnings?
ELF last reported on Nov 4, 2026: EPS $1.21 vs $0.59 expected — a beat of 103.4%.
What is ELF's P/E ratio?
ELF trades at a P/E of 82.8 vs a Consumer Defensive average of 20.5.
Does ELF pay a dividend?
ELF does not currently pay a dividend.
How much debt does ELF have?
e.l.f. Beauty, Inc. reported $795M of debt and $351M of cash (Sep 30, 2026).
What are ELF support and resistance levels?
Support: $105.36, $97.00, $91.40. Resistance: $118.29, $125.14, $132.37.
What are insiders doing with ELF?
Insider activity: SELLING, 0 buys and 8 sells in the last 90 days.
What is the latest news on ELF?
Nov 12, 2026: Rhode posts solid expansion, sets upcoming sales goals · Nov 12, 2026: e.l.f. Beauty launches CEO hotline and publishes fiscal 2026 impact report · Nov 11, 2026: Josh Franks, Operations Chief at e.l.f. Beauty, Sells Shares