AnalysisNews

EBAY today

$122.68-$0.84 (-0.68%)close Nov 11, 2026

Trend

DailyUptrend (confirmed)

4 hourAscending Triangle

1 hourBearish

15 minBearish

5 minLeaning Bearish

Daily trend turns down below $115.76

Key levels

Resistance$127.74

Support$115.76

Support$110.63

Latest news & SEC filings

ProducteBay launches camera-first listing process to simplify selling

NewseBay insider sells shares valued at more than $2.7 million

ProducteBay Japan adds Perfect Corp. AI and AR beauty tools to Qoo10

SEC FilingEbay Inc filed an insider trading report (Form 4)

All EBAY news →

About eBay

eBay runs an online marketplace where people buy and sell goods worldwide. It makes money mainly from fees on completed transactions, advertising, and shipping services. Sellers range from individuals to large businesses, and buyers come from many countries. The site covers areas such as auto parts, secondhand and restored merchandise, fashion, premium items, and sneakers.

Based on the company's 10-K filed Feb 19, 2026.

Nasdaq · Industrials

EBAY INC (EBAY)

$122.68-0.84 (-0.68%)
WATCHLISTGrade: B+Risk: LOW
1D5D1M1Y5YMaxSign up for all timeframes
109.7113.6117.4121.3122.68Oct 9Oct 19Oct 27Nov 4
High124.06
Low121.44
Open123.33
Volume3.56M
Avg Vol3.72M
VWAP122.84
30d High125.15
30d Low105.89
30d Chg+15.86%

What Is the Price Target for EBAY?

SEPT Low Target

$106.00

SEPT Mid Target

$137.00

SEPT High Target

$153.00

Analyst Consensus

$137.00

Current: $122.35Upside: +12.0%Confidence: 85%Method: Analyst Consensus

Is EBAY a Buy or Sell Right Now?

67
Investability Score
WATCHLIST12-18 months
News summary · last 30 days
Oct 28NeutralEarningsDividend7 articles
eBay reported third-quarter 2026 adjusted earnings of $1.51 per share on revenue of $3.206 billion, both topping Wall Street targets, and also declared a dividend. However, the company's fourth-quarter GAAP EPS guidance of $0.82-$0.87 came in well below the $1.07 estimate, and its full-year 2026 GAAP EPS outlook of $4.26-$4.31 missed the $4.44 consensus, weighing on sentiment. Offsetting some of that pressure, eBay's fiscal 2026 adjusted EPS guidance of $6.25-$6.30 and revenue outlook of $12.620-$12.670 billion both exceeded analyst estimates. The stock closed at $117.97, down 0.39%, with the mixed guidance likely keeping shares range-bound as investors weigh strong Q3 results against soft GAAP forecasts.
Oct 12▲ UpUpgrade4 articles
eBay shares finished flat at $114.65, though the stock traded as high as $118.81 during the session after Morgan Stanley named it a Top Pick, maintained its Overweight rating, and raised its price target from $127 to $132. The bullish analyst action was partly offset by Wells Fargo, which maintained an Underweight rating and lowered its price target to $91. Despite the intraday pop, the close at $114.65 left the stock unchanged on the day, suggesting mixed conviction between the two analyst views. The dominant signal leans positive given the high-profile Top Pick designation and higher price target.
Critical news
Oct 29HIGHEarnings: growth/beat
Oct 28HIGHEarnings: growth/beat

Thesis

  • •Revenue growing 8.0% YoY with ACCELERATING trend — accelerating momentum.

AI-Powered Trading Signals

Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for EBAY.

Start Free Trial →

Is EBAY Overvalued or Undervalued?

Valuation Verdict

OVERVALUED

Methods Used

P/E Forward, P/B, PEG, Analyst Consensus

Fair Value

$121.23

64

Moat Score

NARROW

5/9

Piotroski Score

6.9

Altman Z-Score

What Is Smart Money Doing with EBAY?

Insider Signal

SELLING

0 buys / 13 sells (90d)

Congress Signal

BUYING

1 buys / 2 sells (90d)

Institutional

N/A

Short Squeeze Risk

MEDIUM

Signal: NEUTRAL

Recent Insider Activity

NameTitleTypeSharesValueDate
Chennapragada AparnadirectorBuy185-Nov 1, 2026
TRAQUINA PERRY MdirectorBuy253-Nov 1, 2026
Rowe ZanedirectorBuy222-Nov 1, 2026
SPENCER REBECCAofficerSale2,366$288KOct 30, 2026
IANNONE JAMIEdirector officerSale1,439$151KOct 6, 2026
IANNONE JAMIEdirector officerSale6,830$726KOct 6, 2026
IANNONE JAMIEdirector officerSale2,841$304KOct 6, 2026
IANNONE JAMIEdirector officerSale1,145$122KOct 5, 2026
IANNONE JAMIEdirector officerSale9,965$1.1MOct 5, 2026
Sweetnam Jordan Douglas BradleyofficerSale1,014$103KAug 18, 2026

Track Smart Money Across 4,000+ Stocks

Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.

See All Smart Money Signals →

EBAY Growth Story

Revenue YoY

8.0%

3yr Revenue CAGR

4.3%

EPS Growth YoY

10.15%

FCF Growth YoY

-26.7%

Revenue Trend

ACCELERATING

Dark Pool Trades for EBAY

PREVIEW

SEPT Investing tracks real-time dark pool institutional trades for EBAY, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.

TimePriceSizeValueSide
22:02:50$122.091,000$$122KSELL
21:28:25$122.686,237$$765KBUY
21:00:28$122.681,286$$158KBUY
21:00:27$122.682,236$$274KBUY
21:00:27$122.682,455$$301KBUY

5 dark pool trades shown · $$1.6M preview volume

Real-time institutional flow, block trades, and net positioning

See all dark pool activity

Options Flow for EBAY

PREVIEW

SEPT Investing provides real-time options flow tracking for EBAY, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.

TypeStrikeExpiryDTEPremiumSizeTrade
CALL$130Dec 1837$$6924SWEEP
CALL$135Dec 1837$$7749SWEEP
CALL$135Dec 1837$$6027SWEEP
CALL$135Dec 1837$$103212SWEEP
CALL$130Dec 1837$$1701SWEEP

5 options trades shown · 100% calls

Unusual activity, GEX levels, max pain, and dealer positioning

See full options flow

Full AI Research Report

SEPT's Trading AI has generated a free, downloadable PDF research report for EBAY INC (EBAY) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.

Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (1 articles analyzed), and SEC filing intelligence...

AI-Powered Trading Signals.

Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.

Try SEPT Free for 7 Days →

EBAY — frequently asked questions

What is EBAY stock price today?

EBAY INC (EBAY) is at $122.68, down 0.68% (-$0.84) at the Nov 11, 2026 close.

Why is EBAY stock moving today?

Latest EBAY news — Nov 11, 2026: eBay launches camera-first listing process to simplify selling · Nov 9, 2026: eBay insider sells shares valued at more than $2.7 million

Why did EBAY stock move on Oct 28, 2026?

eBay reported third-quarter 2026 adjusted earnings of $1.51 per share on revenue of $3.206 billion, both topping Wall Street targets, and also declared a dividend. However, the company's fourth-quarter GAAP EPS guidance of $0.82-$0.87 came in well below the $1.07 estimate, and its full-year 2026 GAAP EPS outlook of $4.26-$4.31 missed the $4.44 consensus, weighing on sentiment.

What is the EBAY price target?

The average analyst price target for EBAY is $137.00, ranging from $106 to $153, based on 16 analysts. Latest: Argus Research maintains on Nov 5, 2026.

What do analysts rate EBAY?

Analyst ratings for EBAY: 12 Buy, 18 Hold, 2 Sell — consensus Hold.

Did EBAY beat earnings?

EBAY last reported on Oct 28, 2026: EPS $1.51 vs $1.41 expected — a beat of 7.1%.

What is EBAY's P/E ratio?

EBAY trades at a P/E of 26.6 vs a Industrials average of 25.5.

Does EBAY pay a dividend?

Yes. EBAY's dividend yield is 1.35%.

How much debt does EBAY have?

EBAY INC reported $5.1B of debt and $1.2B of cash (Sep 30, 2026).

What are EBAY support and resistance levels?

Support: $115.76, $110.63, $104.61. Resistance: $127.74.

What are insiders doing with EBAY?

Insider activity: SELLING, 0 buys and 13 sells in the last 90 days.

What is the latest news on EBAY?

Nov 11, 2026: eBay launches camera-first listing process to simplify selling · Nov 9, 2026: eBay insider sells shares valued at more than $2.7 million · Nov 9, 2026: eBay Japan adds Perfect Corp. AI and AR beauty tools to Qoo10