DG today
$137.44+$0.13 (+0.09%)close Nov 11, 2026Trend
DailyUptrend (starting)
4 hourBullish
1 hourBullish
15 minBullish
5 minBullish
Daily trend turns down below $117.31
Key levels
Resistance$144.61
Resistance$139.01
Support$133.15
Support$124.62
Latest news & SEC filings
SEC FilingDollar General Corp filed a report on a major company event (Form 8-K)
SEC FilingDollar General Corp filed an insider trading report (Form 4)
All DG news →About Dollar General
Dollar General is a discount retailer operating small-box stores across the United States and Mexico. It sells everyday essentials such as packaged and frozen foods, cleaning supplies, health and beauty items, seasonal goods, home products, and basic apparel, including both national brands and private-label lines. The company serves value-focused shoppers, particularly low- and fixed-income households, through conveniently located stores in rural, suburban, and urban areas.
Based on the company's 10-K filed Mar 20, 2026.
NYSE · Consumer Cyclical
DOLLAR GENERAL CORP (DG)
What Is the Price Target for DG?
SEPT Low Target
$114.00
SEPT Mid Target
$140.00
SEPT High Target
$170.00
Analyst Consensus
$140.00
Is DG a Buy or Sell Right Now?
Thesis
- •Revenue growing 5.2% YoY with ACCELERATING trend — accelerating momentum.
AI-Powered Trading Signals
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for DG.
Start Free Trial →Is DG Overvalued or Undervalued?
Valuation Verdict
OVERVALUED
Methods Used
P/E Forward, P/B, Analyst Consensus
Fair Value
$132.55
44
Moat Score
NARROW
7/9
Piotroski Score
2.7
Altman Z-Score
What Is Smart Money Doing with DG?
Insider Signal
NEUTRAL
0 buys / 0 sells (90d)
Congress Signal
SELLING
0 buys / 1 sells (90d)
Institutional
N/A
Short Squeeze Risk
MEDIUM
Signal: NEUTRAL
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| Wheeler Bryan D | officer | Sale | 1,647 | $233K | Nov 4, 2026 |
| Herrmann Tracey N | officer | Sale | 1,647 | $233K | Nov 4, 2026 |
| Scarlett Kathleen | director | Buy | 1,647 | - | May 28, 2026 |
| Scarlett Kathleen | director | Sale | 0 | $35.81 | May 28, 2026 |
| SANTANA RALPH E | director | Buy | 1,647 | - | May 28, 2026 |
| SANTANA RALPH E | director | Sale | 0 | $35.81 | May 28, 2026 |
| Sandler Debra A. | director | Buy | 1,647 | - | May 28, 2026 |
| Sandler Debra A. | director | Sale | 0 | $35.81 | May 28, 2026 |
| ROWLAND DAVID P | director | Buy | 1,647 | - | May 28, 2026 |
| McGuire Timothy I | director | Buy | 1,647 | - | May 28, 2026 |
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Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →DG Growth Story
Revenue YoY
5.2%
3yr Revenue CAGR
4.1%
EPS Growth YoY
34.05%
FCF Growth YoY
41.9%
Revenue Trend
ACCELERATING
Dark Pool Trades for DG
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for DG, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 13:04:24 | $137.44 | 6,174 | $$849K | SELL |
| 21:28:25 | $137.44 | 3,429 | $$471K | SELL |
| 21:00:53 | $137.44 | 1,000 | $$137K | BUY |
| 21:00:53 | $137.44 | 22,000 | $$3.0M | BUY |
| 21:00:53 | $137.44 | 3,920 | $$539K | BUY |
5 dark pool trades shown · $$5.0M preview volume
Real-time institutional flow, block trades, and net positioning
Options Flow for DG
PREVIEWSEPT Investing provides real-time options flow tracking for DG, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.
| Type | Strike | Expiry | DTE | Premium | Size | Trade |
|---|---|---|---|---|---|---|
| PUT | $135 | Nov 20 | 9 | $$1220 | 4 | SWEEP |
| PUT | $135 | Nov 20 | 9 | $$1220 | 4 | SWEEP |
| PUT | $135 | Nov 20 | 9 | $$305 | 1 | SWEEP |
| PUT | $135 | Nov 20 | 9 | $$305 | 1 | SWEEP |
| PUT | $135 | Nov 20 | 9 | $$1525 | 5 | SWEEP |
5 options trades shown · 0% calls
Unusual activity, GEX levels, max pain, and dealer positioning
What Traders Are Saying About DG
1 postsSEPT Investing hosts an active community of 3,500+ traders sharing real-time analysis, trade setups, and market discussion for DG. Join verified traders discussing price action, dark pool alerts, options flow, and AI-powered market intelligence.
Zone Setup -- $DG (DOLLAR GENERAL CORP) Price: $110.62 | Zone: $101.89 to $111.37 Conviction: HIGH | Analyst upside: +31.1% Near resistance (92% of range) — breakout watch. Earnings: DOUBLE_BEAT. Ea...
Join 3,500+ traders discussing DG in real-time
Trade ideas, setups, dark pool alerts, and AI-powered analysis
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for DOLLAR GENERAL CORP (DG) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (3 articles analyzed), and SEC filing intelligence...
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Try SEPT Free for 7 Days →DG — frequently asked questions
What is DG stock price today?
DOLLAR GENERAL CORP (DG) is at $137.44, up 0.09% (+$0.13) at the Nov 11, 2026 close.
Why is DG stock moving today?
Latest DG news — Nov 10, 2026: Dollar General Corp filed a report on a major company event (Form 8-K) · Nov 6, 2026: Dollar General Corp filed an insider trading report (Form 4)
What is the DG price target?
The average analyst price target for DG is $140.00, ranging from $114 to $170, based on 18 analysts. Latest: Dollar General upgrade on Oct 6, 2026.
What do analysts rate DG?
Analyst ratings for DG: 3 Buy, 19 Hold, 1 Sell — consensus Hold.
Did DG beat earnings?
DG last reported on Aug 27, 2026: EPS $2.48 vs $2.01 expected — a beat of 23.4%.
What is DG's P/E ratio?
DG trades at a P/E of 17.9 vs a Consumer Cyclical average of 18.8.
Does DG pay a dividend?
Yes. DG's dividend yield is 1.65%.
How much debt does DG have?
DOLLAR GENERAL CORP reported $4.6B of debt and $1.6B of cash (Jul 31, 2026).
What are DG support and resistance levels?
Support: $133.15, $124.62, $117.31. Resistance: $139.01, $144.61, $151.17.
What are insiders doing with DG?
Insider activity: NEUTRAL, 0 buys and 0 sells in the last 90 days.
What is the latest news on DG?
Nov 10, 2026: Dollar General Corp filed a report on a major company event (Form 8-K) · Nov 6, 2026: Dollar General Corp filed an insider trading report (Form 4)