CLX today
$108.20+$1.34 (+1.25%)close Nov 12, 2026Trend
DailyUptrend (confirmed)
4 hourStrong Bullish
1 hourStrong Bullish
15 minLeaning Bullish
5 minDescending Triangle
Daily trend turns down below $85.18
Key levels
Resistance$115.47
Resistance$109.83
Support$104.15
Support$99.48
Latest news & SEC filings
NewsClorox insider buys $400,251 in company shares
AnalystDeutsche Bank lifts its valuation view on Clorox shares to $99
AnalystMorgan Stanley keeps Equal-Weight on Clorox, lifts price target to $94
All CLX news →About Clorox
Clorox makes and sells household and professional goods, reaching shoppers largely via big-box stores, supermarkets, club outlets, discount chains, hardware shops, pharmacies, pet shops, online sellers, and wholesalers. It reports four segments: Health and Wellness, Household, Lifestyle, and International. Brand names include Clorox, Pine-Sol, Liquid-Plumr, Poett, Glad, Fresh Step, Kingsford, Hidden Valley, Brita, Burt's Bees, and Purell. It runs operations in about 25 countries and sells into roughly 95 markets.
Based on the company's 10-K filed Aug 7, 2026.
NYSE · Consumer Defensive
CLOROX CO /DE/ (CLX)
What Is the Price Target for CLX?
SEPT Low Target
$80.00
SEPT Mid Target
$94.00
SEPT High Target
$99.00
Analyst Consensus
$94.00
Is CLX a Buy or Sell Right Now?
Thesis
- •Revenue growing 0.2% YoY with SLOWING trend — consistent growth.
AI-Powered Trading Signals
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy for CLX.
Start Free Trial →Is CLX Overvalued or Undervalued?
Valuation Verdict
FAIR
Methods Used
P/E Forward, Analyst Consensus
Fair Value
$98.94
50
Moat Score
NARROW
8/9
Piotroski Score
2.8
Altman Z-Score
What Is Smart Money Doing with CLX?
Insider Signal
NEUTRAL
0 buys / 0 sells (90d)
Congress Signal
BUYING
1 buys / 2 sells (90d)
Institutional
N/A
Short Squeeze Risk
LOW
Signal: NEUTRAL
Recent Insider Activity
| Name | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| Breber Pierre R | director | Buy | 4,000 | $400K | Nov 4, 2026 |
| Rendle Linda J | director officer | Buy | 29,352 | $2.4M | Oct 5, 2026 |
| Rendle Linda J | director officer | Sale | 692 | $56K | Oct 5, 2026 |
| Rendle Linda J | director officer | Sale | 11,989 | $964K | Oct 5, 2026 |
| Peck Laurene E | officer | Buy | 1,172 | $94K | Oct 5, 2026 |
| Peck Laurene E | officer | Sale | 30 | $2K | Oct 5, 2026 |
| Peck Laurene E | officer | Sale | 339 | $27K | Oct 5, 2026 |
| Marriner Kirsten | officer | Buy | 6,637 | $534K | Oct 5, 2026 |
| Marriner Kirsten | officer | Sale | 1,951 | $157K | Oct 5, 2026 |
| Marriner Kirsten | officer | Sale | 2,142 | $172K | Oct 5, 2026 |
Track Smart Money Across 4,000+ Stocks
Insider trades, congress trades, institutional flows, and short interest — updated daily with real-time alerts.
See All Smart Money Signals →CLX Growth Story
Revenue YoY
0.2%
3yr Revenue CAGR
-0.0%
EPS Growth YoY
189.78%
FCF Growth YoY
57.6%
Revenue Trend
SLOWING
Dark Pool Trades for CLX
PREVIEWSEPT Investing tracks real-time dark pool institutional trades for CLX, including block trade sizes, dollar values, and buy/sell side classification. Dark pool trades reveal where institutional investors are positioning before moves become visible on public exchanges.
| Time | Price | Size | Value | Side |
|---|---|---|---|---|
| 22:49:53 | $106.77 | 1,000 | $$107K | SELL |
| 22:49:35 | $106.88 | 1,000 | $$107K | SELL |
| 22:28:44 | $108.00 | 1,000 | $$108K | BUY |
| 21:59:24 | $108.20 | 2,176 | $$235K | SELL |
| 21:17:04 | $108.20 | 2,070 | $$224K | BUY |
5 dark pool trades shown · $$781K preview volume
Real-time institutional flow, block trades, and net positioning
Options Flow for CLX
PREVIEWSEPT Investing provides real-time options flow tracking for CLX, including unusual sweep detection, block trades, and dealer positioning. Each trade shows strike, expiry, premium, implied volatility, and greek values for informed decision-making.
| Type | Strike | Expiry | DTE | Premium | Size | Trade |
|---|---|---|---|---|---|---|
| CALL | $110 | Nov 20 | 8 | $$960 | 4 | SWEEP |
| CALL | $110 | Nov 20 | 8 | $$240 | 1 | SWEEP |
| CALL | $110 | Nov 20 | 8 | $$960 | 4 | SWEEP |
| CALL | $110 | Nov 20 | 8 | $$240 | 1 | SWEEP |
| CALL | $110 | Nov 20 | 8 | $$240 | 1 | SWEEP |
5 options trades shown · 100% calls
Unusual activity, GEX levels, max pain, and dealer positioning
Full AI Research Report
SEPT's Trading AI has generated a free, downloadable PDF research report for CLOROX CO /DE/ (CLX) covering valuation analysis, financial health assessment, growth projections, smart money tracking, earnings and key price levels. For research only, not investment advice.
Report includes: PDF download, detailed valuation models (DCF, P/E, EV/EBITDA), institutional flow analysis, congress and insider trade tracking, FinBERT news sentiment (3 articles analyzed), and SEC filing intelligence...
AI-Powered Trading Signals.
Trained on trillions of real market data to read price action and give you a simple, emotionless trading strategy. SEPT tells you when to buy, when to sell, and grades every stock so you never trade blind.
Try SEPT Free for 7 Days →CLX — frequently asked questions
What is CLX stock price today?
CLOROX CO /DE/ (CLX) is at $108.20, up 1.25% (+$1.34) at the Nov 12, 2026 close.
Why is CLX stock moving today?
Latest CLX news — Nov 5, 2026: Clorox insider buys $400,251 in company shares · Nov 4, 2026: Deutsche Bank lifts its valuation view on Clorox shares to $99
Why did CLX stock move on Nov 2, 2026?
Clorox reported first-quarter adjusted earnings of $1.55 per share, well above the $1.07 analysts expected, with revenue of $1.905 billion also topping the $1.876 billion projection. The company reaffirmed its FY2027 GAAP EPS outlook of $5.41 to $5.71 and adjusted EPS target of $5.70 to $6.00, matching consensus, while keeping its sales forecast of $7.594 billion to $7.661 billion.
What is the CLX price target?
The average analyst price target for CLX is $94.00, ranging from $80 to $99, based on 11 analysts. Latest: Morgan Stanley maintains on Nov 4, 2026.
What do analysts rate CLX?
Analyst ratings for CLX: 2 Buy, 25 Hold, 0 Sell — consensus Hold.
Did CLX beat earnings?
CLX last reported on Nov 2, 2026: EPS $1.39 vs $1.07 expected — a beat of 29.9%.
Does CLX pay a dividend?
Yes. CLX's dividend yield is 4.06%.
What are CLX support and resistance levels?
Support: $104.15, $99.48, $94.20. Resistance: $109.83, $115.47, $120.94.
What are insiders doing with CLX?
Insider activity: NEUTRAL, 0 buys and 0 sells in the last 90 days.
What is the latest news on CLX?
Nov 5, 2026: Clorox insider buys $400,251 in company shares · Nov 4, 2026: Deutsche Bank lifts its valuation view on Clorox shares to $99 · Nov 4, 2026: Morgan Stanley keeps Equal-Weight on Clorox, lifts price target to $94